Whether you’re raising funds for a creative project or a new business idea, running your own crowdfunding campaign is no easy feat. It takes a healthy dose of passion, discipline, and commitment to bring your ideas and concepts to life, and get your backer community excited about them. Ever wondered what a day in the life of a creative entrepreneur on Indiegogo is like? We’re here to give you an exclusive glimpse into 24 hours of their day.
Juggling creative projects, a film production company, and a crowdfunding campaign can be challenging, so we’re always inspired when we encounter a woman can do it all. Meet Montreal-based indie film producer and graphic designer Madysson Bouchard who co-founded Sunday Breakfast Studio.
Together with indie filmmaker Gregory Thomas David, she is running a campaign to fund Portraits of A Family — a film that adapts the true story of a Filipino-Canadian family, spanning over two decades, as they struggle to put the pieces back together after divorce and drug addiction has torn them apart:
“Portraits of a Family is the story of a family of four, including two first generation Filipino-Canadian boys, and the hardships they face within the span of two decades. We see this family at their lowest of lows, struggling through the complexities of divorce and the pain and frustration of drug addiction, but through it all they find a way, as individuals and as a unit, to remain strong, intact and full of love. Although this is a family drama that may sound familiar, and that many people can probably relate to, we are driven to create this film in order to show an authentic Filipino-Canadian experience that the film industry is sorely lacking.”
Your contribution will allow their production to start filming, and get this story out to screens everywhere, in a world where AAPI voices and images are missing some real representation.
Read on to see how Madysson spends 24 hours in her day, working as a creative professional in Montreal. Then scroll down for a brief Q&A to get to know her better, learn more about Portraits of A Family, and get inspired!
6 A.M. As a mom to a two-year-old boy, this is usually where my day begins. I’d love to say that I get up early to do yoga and get a fresh start to my day, but it’s more along the lines of watching cartoons while sharing cereal with my son. Although I could use some extra sleep on most days, this is the hour in my day where I get to spend time alone with him and get a good fix of his tiny cuddles before the day fully begins.
7 A.M. The action begins. It’s time for our little family to get dressed, have breakfast, get ready for the day and leave the house for daycare. As simple as it looks, this takes a full hour for us, because best believe that a pregnant lady and a toddler are not the fastest when it comes to getting ready!
8 A.M. Once I drop off my son at daycare, I switch hats to become both a graphic designer and a producer. Making an independent film is a lot of work, but so is taking care of a family. So, at the same time as being a full-time producer for Portraits of a Family, I also have a full-time job as a graphic designer, which helps us stay afloat and develop my creativity.
9 A.M. The time in my workday where no one is yet active and I get to catch up with the many emails I’ve received since the last time I checked. It’s usually the same: new design projects that need to be finished within the week, or questions from actors, volunteers and sponsors. Answering all of these takes no less than an hour, and it helps set the tone for the day, too.
10 A.M. It’s time to get down to business. As opposed to a producer on a regular production, I have to wear many hats to be able to get things done. That means PR, graphic design, set design, castings, finances, and many, many more! Our team is made of the director, who is also my fiancé, and a handful of volunteers who give a few days a week to the project. When something needs to be done, I usually take care of it! This is the time of the day where I map out the needs of the production for that day and decide what to do and what to delegate.
11 A.M. By that time, I usually have most of our PR needs answered for the day. Emails have been answered and sent, our Inbox is clear, and our volunteers have been reached to know what to work on that day. On busy days, the director and I spend some time watching new auditions and writing notes for potential call-backs. When I have more time, I focus on creating visuals to update the website, our social media platforms, or our Indiegogo campaign.
12 P.M. Did I mention an Indiegogo campaign? That’s right! All of us spend a lot of time sending the campaign to friends and family, as well as posting it on different groups and to communities who can offer support. We also have a newsletter thanking personally all donors which I send from the Sunday Breakfast Studio email at this point of the day, every day.
1 P.M. Time for a well-deserved break. Although working from home allows us to spend time together, my fiancé and I like to put everything aside during lunch time, including work-talk. We fix ourselves a quick meal, share a few thoughts and stories, and go right back to work.
2 P.M. After lunch, I usually have a few meetings scheduled. Some people like to get the day started with meetings, but I’d rather have time to prepare first. As a graphic designer working remotely, zoom meetings are the best way for me to fully understand the client’s needs and get a complete brief. And as a do-it-all producer, I often have to answer questions regarding auditions, funding, pre-production and logistics.
3 P.M. Only one hour left before we have to go get our son. It’s a short 15 minutes from our house, but once he’s home, we put our computers, and the workload that comes with it, aside. So, it’s crunch time to send the last few emails before I go MIA for a few hours. I send draft projects for approval, requests for the next day, update our Excel tables and make sure all the data, information and visuals made during the day are available to everyone on our drive.
4 P.M. Picking up my son has to be one of my favourite moments in a day. Even at his young age, he has loads to tell us; including what he did with his friends, what games he played and where he went. It’s a good reminder that he has his own world, too, filled with just as many adventures as us. We usually play some more once we get home and I get things ready for dinner.
5 P.M. Now that I’m pregnant again, dinner can be tricky. It happens that I can’t stand being in the kitchen, and that’s where my fiancé takes over. The rest of the time, though, I make dinner and the boys (yes, even my son) get involved by mixing, cutting or washing the dishes. Now, just like the morning, this is kind of a hectic time in our house because we also try to fit in a bath and a small story time for our son.
6 P.M. Usually means we’re really close to my son’s bedtime. We tidy up the last few things he might’ve left around, make sure he has everything he needs, and then up in bed. For us this also means we have time to wind down and rest a little bit until he’s 100% asleep.
7 P.M. You’d think that my workday would be done by the time I first put away my laptop, right? Well, it’s not the case! The dishes are down, the little one’s asleep, and we go right back to work. As I said, being a producer is a full-time job, and with another full-time job keeping me busy during the day, I have to find time to work on the film, and that happens to be at night. As exhausting as it sounds, there’s nothing better than working on your own projects.
8 P.M. At night, most of my focus goes towards visuals and logistics. Since everyone is pretty much off the grid, it’s the perfect time to work on the social media calendar, on our budget sheet, our prop list or design the costumes. In this production, I act as pretty much every department’s head, and make sure we’re respecting our tight schedule and budget.
9 P.M. And still going! With the TV on in the background, I write a list of the things that need to be done the next day. It can be hard to balance two full-time jobs as well as being a mom, and keeping a house clean, but this is where my fiancé comes in. As the director of Portraits of a Family, he wears just as many hats as I do and shares the full load.
10 P.M. On most days, this marks the end of our workday. We work until we have to, but seeing how early our son wakes up, it’s safe to say that bedtime shouldn’t be too late. I usually take a few minutes to relax and leave the day behind before going to bed.
11 P.M. And it’s lights out! Although this schedule is pretty packed and often asks us to juggle many things at once, it’s one that I chose and that I’m happy to have. I wouldn’t change one hour of my day, nor would I change any of the many hats I put on.
Now that you’ve gotten a glimpse of what their day is like, get more inspiration in our exclusive Q&A with Madysson below!
INDIEGOGO: How and why did you become a film producer? Was it something you always intended for yourself?
MADYSSON: I studied in fashion marketing and business finances for 3 years. I had many jobs in the fashion industry, including visual merchandising, designer, stylist, etc. When I met Gregory and learnt about his passion and ambitions when it comes to making films, I wanted nothing more than to support him. Throughout the process of helping here and there, I realized that producing a film regroups a lot of the things I am good at and love doing. It was never in my plans, but it all makes sense now.
INDIEGOGO: What makes your Indiegogo film project unique?
MADYSSON: Portraits of a Family is one of the rare Filipino-Canadian stories out there. There are very little films being made in Canada that are made by and showcasing Filipinos and their culture. And because of that, it makes it an important project to a lot of people as it would be a chance for the Filipino community to hold leading roles amongst the cast and the crew. This is definitely something to be a part of.
INDIEGOGO: What’s your biggest piece of advice for women who want to make movies?
MADYSSON: There’s never too much planning. They say you can never make a movie in a cheap, fast and good way. You always have to choose two; it’s either cheap and good, but a slow process, or expensive but you get to do it faster. You will know which one is right for you. We knew that money would be our biggest challenge, and so we’ve scheduled every month for over a year, from development until production and beyond. Make sure you know the schedule by heart, because it’s easy to forget deadlines or important steps when there is so much to do.
INDIEGOGO: What are the film influences behind your movie?
MADYSSON: A lot of the inspiration for Portraits of a Family comes from these films: The Squid and the Whale, Moonlight, After the Storm, A Separation, and Boyhood. From the look to the thematic feel of these five movies, we can find similarities in what we’re trying to create. None of them are Filipino movies, hence why our film is an important one to make.
INDIEGOGO: What tools would you recommend to anyone starting their own business, crowdfunding campaign or project?
MADYSSON: I wouldn’t have been able to learn everything that I know without the book Producer to Producer by Maureen A. Ryan. She’s a genius when it comes to explaining everything a producer has to do in the most efficient way. Every step is described along with the resources to get further help. I would also say to always keep two copies of everything. If you register your IP for a film, make sure to also scan the official paper and keep it on a Drive. Same goes for schedules, contracts, and so on. Anything can happen and some papers are too valuable to lose, such as permits and official documents. Our team shares everything through the same Drive, and communicates using apps like Teams, or Slack.
INDIEGOGO: What’s your favorite Indiegogo campaign?
MADYSSON: I really liked the East West Eats Cookbook campaign by Ellen Lee. It featured many chefs from The Bay Area and helped a student project at the same time, plus the recipes looked great. We have a Filipino recipe book ourselves as a perk and we can never have too many!
To support Madysson and Gregory in making Portraits of A Family happen, check out their Indiegogo campaign page or follow them on Instagram, Facebook, or Twitter. To learn more about her other creative projects, you can follow her on Instagram.
Fintech Aspire Reports Reaching $1 Billion in Yearly Transactions Just a Year After Launch
Y-Combinator-backed Fintech firm Aspire has reportedly managed to reach $1 billion in annualized transaction volumes in just a year since the introduction of its business accounts (in May 2020).
Aspire also revealed that it will be offering a new Bill Pay feature, which will be automating company invoice payment processes by removing the need to perform manual data entry and related reconciliation.
Business owners may easily forward their invoices through email to Aspire’s AI-enabled assistant, which will use optical character recognition (OCR) and deep learning in order to identify the payment information and the date the transaction was completed.
The client then receives a notification to perform a final check and also to approve the transaction for a particular date.
All transfers are able to sync in a seamless manner with widely-used accounting systems integrated with Aspire, such as Xero, Quickbooks, among others.
Clients may also decide to opt in to automatically schedule the payment in order to maximize payment terms and enhance company cash flow.
Aspire provides businesses across Southeast Asia access to various financial products via its comprehensive, all-in-one finance platform. Similar in some ways to Fintech Unicorn Brex in the United States, Aspire aims to provide a digital and affordable way for small businesses to manage their funds. The company claims its services may be better than those offered by incumbents.
Aspire reportedly provides services to thousands of companies in Southeast Asia. It had recently introduced an incorporation offering in order to serve as the “one-stop shop” across any new business owner’s journey.
Andrea Baronchelli, Founder and CEO at Aspire, stated:
“We are filling a $150 billion demand gap for better, faster, and cheaper financial services for businesses in Southeast Asia.And we will continue to release innovative products targeting growing businesses, such as Bill Pay, to help founders save time and money, and use those resources to grow their business instead.”
Inland Real Estate Investment Corp. Chooses Alternative Investment Exchange as Its Digital Platform Provider
Alternative Investment Exchange (AIX), the platform that aims to make it easier to purchase, own, and sell alternative investments, has revealed that Inland Real Estate Investment Corporation chose the AIX platform as one of its electronic platform providers in order to onboard new funds and enhance its alternative investment processes.
Powered by the Alternative Investment Exchange platform, Inland Investments’ investing portal provides a seamless and intuitive experience to its independent broker-dealer and advisor partners.
As a supporter of alternative public and private real estate securities, Inland Investments aims to offer opportunities to individuals so they can invest in various real estate investment initiatives. Inland Investments and its affiliates are taking part in nearly all aspects of commercial real estate and have been drivers of innovation in the alternatives sector.
Since launching its service, Inland has sponsored 784 real estate investment projects that serve over 490,000 investors across various commercial real estate sectors.
Phil Graham, EVP Strategic Relations at Inland Securities Corporation, dealer manager for Inland Investments, stated:
“Inland Investments remains committed to advancing the client experience for our diverse product offerings. The industry is improving investment processing efficiencies and minimizing tedious paperwork, high NIGO rates, and compliance delays. We believe AIX and Inland Investments share the same objective – to provide an exceptional end-to-end digital investment experience.”
The AIX platform is a user-friendly, intuitive alternative investments solution that aims to support an all-digital investing experience. By eliminating the tediousness of handling a lot of paperwork, manual data entry, and reconciliation (and a lot of time wasted on re-entering information), the historical objections across the alternative investing ecosystem have now been addressed.
AIX also assists with derisking the alternative investing process by adding real-time validation of requirements like AI Insight training status, concentration limits, and state suitability.
Brad West, COO of AIX, remarked:
“Inland Investments’ deep expertise in alternative investment operations and the flexibility of AIX’s technology platform make it possible to elevate the wealth manager’s investing experience to new levels. We are excited to partner with Inland Investments to offer intuitive, streamlined subscription solutions for its diverse product offerings, which include real estate investment trusts, 1031 exchanges, opportunity zones, and private placements.”
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Senate Votes to Halt True Lender Rule
The US Senate has voted to nullify the rule issued by the Office of the Comptroller of the Currency (OCC) entitled the National Banks and Federal Savings Associations as Lenders and published on October 30, 2020. The vote in the Senate was largely along party lines with Republican Senators Collins and Rubio crossing over to support the Democrat-sponsored resolution.
This resolution impacts the “True Lender” rule that is of concern for some Fintech lenders which may originate loans in partnership with banks.
In brief, as explained by JD Supra, a nationally chartered bank is subject only to the usury limits of the bank’s home state when issuing loans. Each state sets these lending limits independently. Federal law allows banks to apply the interest rates set in the bank’s home state to borrowers in other states. When banks have made loans in partnership with Fintechs, some have argued that the bank is not the true lender, and federal preemption should not apply.
The OCC had attempted to clarify a dicey situation pertaining to lending relationships between banks and third parties, such as Fintechs, that may facilitate access to affordable credit and thus benefit consumers. The uncertainty about the legal framework that applies to loans made as part of these relationships was fogged by the fact that each state has different lending rules. The OCC had said this uncertainty may discourage banks and third parties from entering into relationships, limit competition, and chill Fintech innovation that results from these partnerships, all of which may restrict access to affordable credit.
When the OCC proposed the True Lender clarification, Congressman Patrick McHenry, the Ranking Member on the House Financial Services Committee, issued a statement in support of the OCC’s move calling it an “important step toward providing clarity to banks and non-banks on the ‘true lender’ doctrine.” McHenry said the OCCs decision would “foster greater innovation in financial services—ultimately leading to greater financial inclusion.”
Now the joint resolution moves onto the House where it is expected to pass.
Virtual Banking: Kuwait International Bank Partners Digital Transformation Specialist Mobiquity to Streamline Financial Services
Mobiquity, a digital transformation enabler, has teamed up with Kuwait International Bank (KIB), in order to support the institution’s goal of becoming a leading all-digital Islamic or Shariah-compliant financial service provider.
Through the partnership, KIB will be working with Mobiquity’s team of experienced professionals – including strategy, design, and engineering specialists – to help develop a digital banking solution for Kuwait‘s retail and corporate clients.
As a key part of the long-term collaboration, Mobiquity is creating a seamless, all-digital experience from scratch by introducing innovative products to attract more KIB clients to its new platform. The initiative will reportedly involve designing and creating digital products to offer a “frictionless” virtual banking experience.
For the initial product launch, Mobiquity is creating a selection of digital banking products, such as an intuitive digital onboarding experience, a current and savings account, payments services and personal finance management (PFM) tools.
The new virtual banking experience should be available to retail clients beginning in the summer months of this year. The migration of KIB’s corporate clients to the new all-digital platform will follow soon, the announcement confirmed.
Philip Nordenfelt, Innovation and Digitization Advisor, remarked:
“KIB recognized that there were gaps in the digital financial market in Kuwait, with several opportunities available to develop this segment in its proposition and scalability. In fact, there is a clear opportunity for KIB to lead the market in digital banking. We chose Mobiquity as our development partner due to the quality of the team and their rich digital banking experience in strategy, UX design, and software development.”
Thierno Diallo, VP of Client Delivery, Mobiquity, stated:
“We’re honored to work with KIB to build and …. enhance [products] whilst digitizing banking products and services to better serve their customer base with ease and convenience.Through a frictionless digital banking experience, customers will be able to set up a bank account in less than 5 minutes – a new and unique provision for Kuwait’s retail and corporate banking customers, to respond to the increased demand for digital banking.”
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