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A Comprehensive Guide to Pinterest SEO

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pinterest seo

Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool.

More than 416 million people visited Pinterest each month to explore and categorize ideas they love. While you may think of Pinterest as being in the social media family, it’s also a powerful search engine. 

Pinterest has become a leading source of social revenue for many companies, especially e-commerce. You’d be remiss to not take advantage of this platform to expand your web of influence and turn fans into customers.

Pinterest recently surveyed pinners to learn how they use the site for shopping. The results show that Pinterest influences what people buy, which brands they choose, and how much they spend. Noteworthy stats include:

  • 72% say Pinterest inspires them to shop when they aren’t looking for anything.
  • 70% discover new products on Pinterest.
  • 90% say Pinterest helps them decide what to buy.
  • 78% say it’s useful to see content from brands on Pinterest.
  • 66% buy something after seeing a brand’s pins.
  • 59% use Pinterest to find more information about their purchases.

With these stats in mind, let’s dive into how people search on Pinterest, how the Pinterest search algorithm works, and how to leverage Pinterest SEO.

How Does Pinterest’s Search Algorithm Work?

Let’s get back to the basics. As a Pinterest user, you can save or “pin” any image you find online. By creating different boards and categorizing your collections, you can compile and streamline the topics you care about. Most images, when pinned, are linked to the original websites they’re from.

Say you’re looking for a new pizza recipe. You can easily search for that phrase on Pinterest and sort through many pizza recipe images and options. Once you select the one you want, you can save it to your own board, making it visible to your followers.

pinterest pizza

How does Pinterest know what content to serve up when you search for something? There are four main factors that influence search results:

  1. domain quality
  2. pin quality
  3. pinner quality
  4. topic relevance

What does each of these mean? Domain quality refers to what Pinterest deems to be your website’s quality. Pinterest knows how many items were pinned from your site. Be sure to pin consistently, enable rich pins on your account, and create high-quality content that garners engagement.

Pinterest determines pin quality by its freshness, popularity, and the amount of engagement it receives. Pinterest tracks all instances of your pin. For example, if a pin is on your board and someone else shares it to theirs, Pinterest will measure the engagement from every instance of the pin. Improve pin quality by creating enticing graphics and stimulating content people will want to share.

Pinterest assesses how active you are and whether your content is well received to assess your overall quality as a content creator and pinner. Enhance your pinner quality by being active, sharing popular content, increasing saves, and engaging with followers.

Topic relevance refers to keywords. Similar to the way Google functions, keywords affect what appears in Pinterest search.

Pinterest as a Search Engine

You are using the Pinterest search engine to drive traffic to your own website. Pinterest debuted The Taste Graph in 2017 to enhance targeting. They said:

By understanding people’s evolving tastes, preferences, and interests, the Pinterest Taste Graph connects the millions of people on Pinterest to hundreds of billions of fresh ideas that are just right for them. It’s how we surface the perfect ideas for each Pinner, helping them find fresh ideas to love as they move through the various stages of planning their lives.

Pinterest spent years refining their understanding of user behavior and turning it into an actionable resource for businesses.

Several businesses have been able to leverage Pinterest for website traffic. Ben Silbermann, Pinterest’s co-founder and CEO, had this to say about how the search engine functions:

We often talk about Pinterest as like a human indexing machine. Google built these crawlers that would go out, and these amazing algorithms. We give people tools that let them organize in a way that makes sense to them, and in doing that they organize in a way that makes sense to other people.

You must show Pinterest that your pins are relevant to the terms users search for. Relevance refers to how closely your pin fits your audience’s interests, recent search history, and distinct searches.

Pinterest’s engineering team shared an overview of how they extract and assign keywords to pin images. Pinterest assigns pins keywords called annotations that are between one and six words long. They then assess your pin’s relevance to these keywords with a confidence score based on the quality of the information extracted (text-based keywords are more highly rated) and how many times that keyword appears.

image4 6

In this graphic, the two Maseratis are more like one another than they are to the Honda. This is reflected in the cosine similarity scores.

How to Optimize Your Pinterest Boards

Create Pinterest boards strategically, and pin and repin relevant content to build a strong presence.

How does Pinterest know which cars to compare? By keywords. You should include keywords in your board names, board descriptions, and in the descriptions of each photo you pin. This tells Pinterest how to categorize your pins and content. To optimize your content, start by doing keyword research. Search Pinterest for terms that correlate to your audience and industry.

As you type, Pinterest auto-suggests a variety of terms to help you narrow down your search. Make note of these terms.

Add them to your pin descriptions, board titles, image text, and profiles. You should also integrate relevant hashtags with corresponding phrases.

For example, CaféPress has Pinterest boards for various product segments. Clicking on their pin highlighting masks for kids showed a thorough description comprising a variety of relevant keywords.

image3 6

Note that they integrated “Kids Face Masks” into both the title and description. They included a variety of adjectives people may use when searching for masks: reusable, washable, and comfort.

The image is appealing for kids too. By using effective pin images and optimizing pin designs with a consistent look and feel across all the pins on their board, CaféPress tailored their content to how people search on Pinterest.

Pinterest for E-commerce

Pinterest simplifies the online shopping experience by making it easy to search for products. If your goal is to sell on Pinterest, set up a Pinterest Business Account, which comes with an array of personalized support, creative strategies, and campaign guidance.

A business account also gives you access to analytics and ads. As you add more content to your account, you’ll be able to collect data on views and engagement.

It’s critical to optimize your website for Pinterest users. Consider people who may want to pin items from your site to their boards.

Start by adding the Pinterest tag to your website to track conversions.

Also, add share buttons to your product pages. This encourages visitors to follow you on Pinterest and share your products with their networks.

Sellbrite points out that Forever 21, a women’s clothing brand, does a great job of this.

pinterest share button example

Clicking the share button takes visitors to Pinterest. There, they can pin the products they like.

This can encourage interactivity on your website, and keep your customers engaged with your brand across the digital landscape. Plus, when you have the Pinterest tag in place, you can leverage the data to create targeted advertising campaigns.

The Ultimate Pinterest Marketing Guide provides more explanation and case studies. It dives into a variety of tools, settings, categories, and other elements that can make or break your approach to Pinterest SEO.

Which Pinterest Ad Formats Should You Explore?

Pinterest offers a variety of ad format options for every goal. Here are some worth exploring:

  • Standard: Vertical or square image
  • Video
  • Shopping: Buyable pins allow users to buy instantly
  • Carousel: Users can swipe through multiple images in one pin
  • Collections: Mix lifestyle photos with product images in this ad format

Select the ad type that makes the most sense for your brand. For example, if you have a more visual-oriented product, a video or carousel ad may be the best fit. If your company offers a service or experience, collections would likely be best suited.

Pinterest user Jess Bahr compiled a Pinterest board of Pinterest ad examples. The board features numerous businesses and ad types.

One Pinterest success story is BlendJet, which saw 2x better sales. The company turned to Pinterest for a highly visual campaign highlighting the blender’s portability, versatility, and design, and saw its sales double as a result.

Video ads acted like product demos, showing how the blender works. Meanwhile, standard ads depicted scenarios for using the BlendJet One, from in the car to on the trail. The company’s campaigns have now offered an 8x return on investment (ROI).

Conclusion 

While Pinterest SEO may seem intimidating at first, it’s simple to navigate once you get the hang of it. If you’re looking for a proven method of driving brand awareness as well as website traffic, Pinterest is worth exploring.

Remember, over 400 million people visit Pinterest each month, and 90% of those users make buying decisions on the platform.

Have you had success with Pinterest SEO?

Source: https://neilpatel.com/blog/pinterest-seo/

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SaaS Ventures takes the investment road less traveled

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Most venture capital firms are based in hubs like Silicon Valley, New York City and Boston. These firms nurture those ecosystems and they’ve done well, but SaaS Ventures decided to go a different route: it went to cities like Chicago, Green Bay, Wisconsin and Lincoln, Nebraska.

The firm looks for enterprise-focused entrepreneurs who are trying to solve a different set of problems than you might find in these other centers of capital, issues that require digital solutions but might fall outside a typical computer science graduate’s experience.

Saas Ventures looks at four main investment areas: trucking and logistics, manufacturing, e-commerce enablement for industries that have not typically gone online and cybersecurity, the latter being the most mainstream of the areas SaaS Ventures covers.

The company’s first fund, which launched in 2017, was worth $20 million, but SaaS Ventures launched a second fund of equal amount earlier this month. It tends to stick to small-dollar-amount investments, while partnering with larger firms when it contributes funds to a deal.

We talked to Collin Gutman, founder and managing partner at SaaS Ventures, to learn about his investment philosophy, and why he decided to take the road less traveled for his investment thesis.

A different investment approach

Gutman’s journey to find enterprise startups in out of the way places began in 2012 when he worked at an early enterprise startup accelerator called Acceleprise. “We were really the first ones who said enterprise tech companies are wired differently, and need a different set of early-stage resources,” Gutman told TechCrunch.

Through that experience, he decided to launch SaaS Ventures in 2017, with several key ideas underpinning the firm’s investment thesis: after his experience at Acceleprise, he decided to concentrate on the enterprise from a slightly different angle than most early-stage VC establishments.

Collin Gutman from SaaS Ventures

Collin Gutman, founder and managing partner at SaaS Ventures (Image Credits: SaaS Ventures)

The second part of his thesis was to concentrate on secondary markets, which meant looking beyond the popular startup ecosystem centers and investing in areas that didn’t typically get much attention. To date, SaaS Ventures has made investments in 23 states and Toronto, seeking startups that others might have overlooked.

“We have really phenomenal coverage in terms of not just geography, but in terms of what’s happening with the underlying businesses, as well as their customers,” Gutman said. He believes that broad second-tier market data gives his firm an upper hand when selecting startups to invest in. More on that later.

Source: https://techcrunch.com/2020/09/18/saas-ventures-takes-the-investment-road-less-traveled/

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The 6 Best Digital Strategy Companies of 2020

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According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. 

Choosing the right digital strategy for your business is essential. Experience helps you sift through what to do differently, what not to do, and where to focus your energy. Having a fresh perspective from an outside eye can make all the difference. What’s more important is choosing a company that can execute that strategy. 

When you need to choose the best digital strategy company, you may be wondering where to start. Here’s a list of our picks for the best digital strategy companies in the world.

1. Neil Patel Digital — Best For Content Marketing & Digital Strategy

I’ve written more than 4,294 blog posts in 10 years. I’ve created millions of words and I’ve used content marketing to build three companies of my own. I used content marketing to generate 195,013 visitors a month and I’ve done the same things for my fortune 500 clients. When it comes to digital strategy and content marketing I’ve shown it can work. 

I do the same thing for clients with my agency, NP Digital. We help our clients develop a digital strategy that maximizes the results they achieve with their content marketing, advertising, and SEO campaigns. 

The focus with our digital strategy is revenue. Everything we do is focused on producing real results for businesses whether that’s more traffic, leads, or revenue. 

NP Digital’s client list includes:

  • Facebook
  • Viacom
  • Google
  • GM
  • eBay
  • NBC
  • Thomson Reuters foundation
  • TechCrunch
  • Cheezburger
  • American Greetings

2. REQ – Best for Enterprise Business Strategy

REQ is a Washington DC based, award-winning agency with enterprise-level experience. They’re industry veterans with some of the best talent in the business. 

Projects start at $50,000. They offer a comprehensive suite of solutions for your marketing and digital strategy needs. Including: 

  • Advertising & Media
  • Digital Advocacy
  • Brand Strategy
  • Reputation Management
  • Public Relations
  • Data & Analytics

They’ve been named to both the Inc.500 and Deloitte Fast 500 lists – they’re one of the fastest growing companies in America. They have offices in Washington, DC, New York, Boston, San Diego, Las Vegas, and San Francisco.

REQ’s client list includes:

  • eBay
  • Amazon
  • StubHub
  • Sweet Green
  • Mastercard
  • Empire State Building
  • Constellation Energy

3. Usman Group – Best for Mid-market Business Strategy

With 80% of its clients in mid-market range, earning between 10M – 1B, the Usman Group specializes in digital strategy and market research. They provide analysis, strategy, execution, and measurement to help clients deploy successful campaigns.   

They apply the four key principles of design thinking, learn from people, identify patterns, make solutions tangible, iterate continuously, in all of their client engagements.

Projects start at $10,000. You get a hand-picked team that will provide evidence-based, practical strategy and recommendations.

Usman Group’s client list includes:

  • Red Prairie
  • University of Chicago
  • National Safety Council
  • Chicago Sun Times
  • Priceline
  • Baird

4. DeSantis Breindel – Best for Branding Strategy

DeSantis Breindel is a New York City based digital strategy company that specializes in end-to-end branding strategy. They help businesses with brand differentiation, customer experience, merger & acquisition branding, brand valuation, brand launch, and employee engagement.

Projects start at $75,000. They offer thorough research and measurement for your digital branding, brand identity and strategy, content marketing, customer experience design, and film production services.

DeSantis Breindel’s client list includes:

  • Verifone
  • Lathrop Gage
  • OneSpan
  • SailPoint
  • Lincoln International
  • Lewis Roca

5. Mabbly – Best for Data Analysis, Channel Strategy

Mabbly is a Chicago based strategic design agency that relies on digital strategy, market research, and data analytics. They focus on turning complex problems into growth opportunities. Supporting human connection with digital experiences, via sophisticated design and data-backed digital strategy.

Mabbly’s team of digital and brand strategists work together to curate a channel strategy that combines the message along with the medium that’s right for your business opportunity. Projects start at $25,000. 

Mabbly’s client list includes:

  • Edelman
  • Microsoft
  • Berkshire Group
  • Griffith Foods
  • 21st Century Fox
  • Limitless Coffee & Tea
  • ShopRunner

6. Ironpaper – Best for Small Business 

Ironpaper bills itself as a B2B growth agency. Their conversion growth strategy is focused on gaining traction with growth up to 1 percent. The growth phase is set at 1 to 3 percent, with anything above 3 percent listed as scaling. 

What’s interesting about Ironpaper is the fact that they discuss the elephant in the room. 

“Oftentimes, enterprises try to answer the question, ‘What is a good conversion rate?’’ without any context. What is a good conversion rate? When establishing conversion rates, context is everything.

A lack of context can actually do harm to a marketing team, because it causes teams to make the wrong assumptions.”

This tells you that Ironpaper isn’t focused on vanity metrics or conversion manipulation. They know the difference between high and low value conversions. Their projects start at $10,000 and are focused on small businesses.

Iron Paper’s client list includes:

  • Nokia
  • Echo226
  • Telmar
  • Mformation
  • Arago

3 Characteristics That Make a Great Digital Strategy Company

Your digital strategy company should be able to provide you with specifics ahead of time. While many companies are able to provide you with amazing strategies, many are unwilling to demonstrate this ahead of time. 

1. Your agency asks the right questions

Creating an exceptional digital strategy begins with your agency asking the right questions. These questions determine what will be answered and where your answers will go. Here’s a small sample of the questions your agency should be asking. 

  • How is our business currently performing? 
  • Which parts of your business are underperforming?
  • What’s our goal for each area of our business? 
  • What do customers expect from our product and our business?
  • Which marketing channels are our customers active on?
  • Which marketing channels should we use to accomplish our goals?
  • Which metrics and KPIs will we use to evaluate performance?
  • How should we promote our products and services in the market to achieve our goals? 

These questions inform your digital strategy. 

  1. Why are we in business?
  2. Where are we right now?
  3. Where do we want to go? 
  4. How will we get there?

Your digital strategy framework should answer four high-level questions. Good digital marketing agencies should be asking these questions at the beginning of the engagement process. 

2. Your agency is willing to share strategy

The agency you choose should be willing to share sample strategies with you. This doesn’t mean that you should expect your agency to provide the entire strategy upfront, for free. Spec work isn’t ideal and that’s not what you’re looking for.

You’re looking for one example. 

They can share this with you over the phone, in your proposal or quote, or in a sample report. You’re looking for them to share a small snippet, a piece of their proposed digital strategy. This is important for several reasons. With sample data you can: 

  • Evaluate your agency’s competence 
  • Use sample data to evaluate potential performance
  • Assess their digital strategy or marketing priorities
  • Outline knowledge gaps and weak points in their process

You’re not asking for a comprehensive strategy document, you’re simply asking your agency to pick one part of your business and create a strategy around that; ask your agency a question (e.g., how would you increase sales for one of my products?). 

3. Your agency can implement Strategy

Venture Capitalist Arthur Rock, believes strategy is important, but not as important as people who can execute that strategy

“Over the past 30 years, I estimate that I’ve looked at an average of one business plan per day, or about 300 a year, in addition to the large numbers of phone calls and business plans that simply are not appropriate. Of the 300 likely plans, I may invest in only one or two a year; and even among those carefully chosen few, I’d say that a good half fail to perform up to expectations. 

The problem with those companies (and with the ventures I choose not to take part in) is rarely one of strategy. Good ideas and good products are a dime a dozen. Good execution and good management in a word, good people are rare.”

A great strategy isn’t enough. You need amazing people who can implement your digital strategy and produce the results you need to grow. 

Your agency should have two things: 

  1. A team that can implement your digital strategy
  2. A proven track record showing that they’ve achieved this consistently in the past

If they can provide you with both or they’re willing to provide you with a trial period where you’re able to test their ability to execute your digital strategy, then it may be a good fit. 

What To Expect From a Great Digital Strategy Company

Your agency should provide you with detailed specifics for each of these points. If you have more questions or concerns, you’ll want to bring those up with your agency. 

  • A clear track record: Your agency should be able to show you samples, references, case studies, and reviews showing that they’ve achieved results for other clients.
  • Clear milestones: You’re looking for clear milestones, timelines, and deliverables that show you’re able to create and implement a plan successfully. Your agency should be able to provide you with a timeline, explaining how long everything will take to implement, and when they anticipate you’ll begin seeing results.
  • Agency procedures: You’ll want to see how your agency plans on approaching your campaign or project. They should be able to break down the approach that goes into their strategy document; this document should clarify how they’ll approach your campaign, what you should expect, what their goals are and more.

The digital strategy company you choose should provide you with the options you need to implement the plan successfully.  

Conclusion

Choosing the right digital strategy for your business is essential. You need a plan to guide you, outlining where you are, where you want to go, and how to get there. Having a fresh perspective from an outside eye can mean the difference between success and failure. 

Remember, executing your digital strategy plan is even more important than simply having a plan.  Use this pool to choose a digital strategy company that will partner with you to achieve your business goals.

Source: https://neilpatel.com/blog/digital-strategy-companies/

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Best Content Management Systems

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Imagine moving thousands of articles, pages, images, and videos from one place to another. 

It sounds like an extensive, time-consuming mess because it is. But that’s exactly what you have to do if you choose the wrong content management system. 

A few years ago, I decided to switch one of my websites from WordPress to Squarespace. At the time, it seemed like a great idea. But… I ended up spending months painstakingly transferring everything from one platform to the other. 

The worst part? Every single page had random code snippets, weird formatting, and shortcodes I had to manually handle because there are countless things you can do in WordPress that aren’t possible in Squarespace.

It was so terrible I ended up giving up halfway through. Switching from one CMS to another is an awful experience and I definitely don’t recommend it. 

So, there’s a lot of pressure to make the right choice the first time. 

However, there are countless options to choose from, making the right decision feel impossible. So to help you get it right, I reviewed the top CMS platforms that you should consider.

Wix Logo

Wix

Best for Beginners

All-in-one drag-and-drop website builder. Includes web hosting services and a free domain name for the first year. Paid plans start at $13 per month with a limited free forever plan to try it out.

The 6 Best Content Management Systems to Consider: 

  1. Wix – Best drag and drop content management system
  2. WordPress.org – Best content management system for bloggers
  3. Squarespace – Best CMS for creative businesses
  4. Drupal – Best CMS for high-security industries
  5. Cypher Learning – Best content management system for online education
  6. CrownPeak DXM – Best enterprise CMS solution

When it Makes Sense to Invest In a Content Management System

If you’ve never created a website before, a content management system is crucial to the process. High-level developers and coders may be okay without one, but beginners and everyday business owners have a lot to gain by investing in the right platform. 

Without a CMS, you have to know (or learn) HTML and CSS. Or hire a developer to build something for you. 

And when you hire a developer, it’s hard to make changes to your website on your own. 

So, you have to go back and hire the developer again ($$$) to make simple changes like updating your brand colors or rewording a headline on your home page. 

If you’re anything like us, the lack of control and relying on someone else simply isn’t an option. Things change every day, and you want to try out new things without spending money or waiting for someone else to do it for you. 

Which… is where a content management system comes in handy. 

Essentially, the best CMS provides templates with HTML and CSS code built in. So, you don’t have to touch a single line of code to design your entire website and manage the content that lives on it. 

The bottom line: If you’re not a website developer, not interested in hiring one, you want a complex website, or you don’t want to spend several years learning two programming languages, you need a CMS platform to build your website. 

#1 – Wix — The Best Content Management System for Beginners

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Wix

Best for Beginners

All-in-one drag-and-drop website builder. Includes web hosting services and a free domain name for the first year. Paid plans start at $13 per month with a limited free forever plan to try it out.

Wix is an all-in-one website builder that includes web hosting services and a drag and drop interface, making it super easy to use and excellent for beginners. 

Source: Wix.com

You can choose between hundreds of free design templates to help you get started. And they offer a free Wix ADI (advanced design intelligence) tool that automatically creates your website for you. 

From there, you can edit and customize everything as much as you’d like, rather than starting from a blank page. You also get access to essential features, including:

  • Advanced design (i.e., animation, video backgrounds, and parallax)
  • Unlimited fonts with 100+ built into the platform
  • Integrated live chat to speak with customers in real-time
  • Free SSL security certificate
  • Powerful analytics and reporting
  • Intuitive ecommerce features (on specific plans)
  • Simple blogging tools

Furthermore, you can try it out and build your entire website for free. However, the free plan comes with a Wix subdomain as your URL, meaning it’ll look like this — username.wixsite.com. And Wix also displays ads on your website. 

You have to upgrade to a paid plan when you’re ready to publish your website using a custom domain name without Wix branding. 

If you don’t already have a domain name, you can get one free for the first year if you choose one of Wix’s annual paid plans. Alternatively, see our top domain registrar recommendations to purchase one elsewhere. 

Wix’s paid plans start at $13 per month and increase from there, depending on what you need. 

Get started on the free plan to take Wix for a test drive today!

#2 – WordPress.org — The Best CMS for Bloggers

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WordPress.org

Best for Bloggers

Powers 38% of the entire internet, making it the most popular CMS on the market. Open-source with 55,000+ plugins for extended functionality. Free to download and install.

38% of the entire internet runs on the WordPress.org CMS platform. 

Plus, it’s the most popular content management system available. You can build virtually any type of website with WordPress.org. However, it’s most suitable for bloggers and websites that regularly publish new content. 

WordPress.org is a free, open-source platform that makes it easy to create, edit, and manage the pages of your website as well as your blog posts. 

Furthermore, you also get access to features, like:

  • 55,000+ free and paid plugins for added functionality
  • Complete design flexibility and freedom
  • Intuitive media management (i.e., images and videos)
  • Mobile app to manage your site on the go
  • A community of 60+ million users

We use it here at Crazy Egg, and it’s perfect for our needs. 

But despite being free to download, you need to buy web hosting before installing and using WordPress.org’s open-source software. 

With that said, most essential web hosting services cost between $3 and $10 per month for the first year (we recommend Bluehost). So, it’s one of the most affordable options on this list. 

However, there is a learning curve, so be prepared to spend some time learning how WordPress.org works. Once you get the hang of it, it’s straightforward to use, lightweight, and much easier than coding a website from scratch. 

Download WordPress.org for free today and get hosting with Bluehost!

#3 – Squarespace – The Best CMS for Creative Businesses 

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Squarespace

Best for Creative Businesses

All-in-one drag-and-drop website builder for displaying creative, visual portfolios. Includes web hosting services and a free domain name for the first year. Paid plans start at $12 per month with a free 14-day trial.

Squarespace is also an all-in-one page builder. Its intuitive drag-and-drop builder makes it perfect for beginners and creative businesses alike. 

However, it’s most suitable for businesses that rely on visual content, like photographers, illustrators, design studios, and artists. 

While Wix and WordPress.org are known for flexibility, Squarespace is known for its beautiful and professional design templates. They’re perfect and ready to go right out of the box, making Squarespace an excellent choice even if you’re not tech-savvy. 

And every plan includes powerful CMS features, like:

  • Pre-built design sections
  • Third-party extensions
  • Built-in email and social tools
  • Basic blogging features
  • Ecommerce functionality (on some plans)

Furthermore, Squarespace includes web hosting services, so you don’t have to worry about buying it elsewhere. And you can also get a free domain name if you opt for one of their annual premium plans. 

Paid plans start at $12 per month billed annually. But, you can pay a bit more for month-to-month billing if you’re not sold on the platform. 

Just keep in mind you don’t get a free domain name with Squarespace’s monthly plans. 

Start your 14-day free trial today!

#4 – Drupal — The Best Content Management System for High-Security Industries

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Drupal

Best for Security

Free, open-source CMS software known for airtight security features. Best for banks, healthcare facilities, and government agencies. Requires web hosting and your own domain name.

Government agencies, universities, banks, and healthcare facilities are just a few examples of high-security industries with heightened security needs. And organizations like NASA, Cornell University, and the White House trust Drupal to keep their websites secure. 

Why? Because the open-source platform is built with security and stability in mind. 

There are more than one million developers supporting Drupal around the world. Furthermore, they have an in-house team of security experts continuously monitoring and addressing security issues and vulnerabilities. 

And many attacks and security problems get resolved before they become a threat thanks to Drupal’s extensive community code review process. 

With Drupal, you also get access to advanced security features, including:

  • Extensive user access control
  • Database encryption
  • Transparency with frequent security reports
  • Automatic updates
  • Malicious data entry protection
  • Mitigation of DDoS attacks
  • Regular security patches

Aside from security, Drupal is highly customizable and suitable for organizations of varying sizes. Plus, the software offers accessibility, automation, and personalization features straight out of the box. 

Note: You need to buy web hosting services before you can start using Drupal. Check out our top web hosting recommendations to find the right hosting services for your new website. 

Download Drupal for free today!

#5 – Cypher Learning — The Best Content Management System for Online Education

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Cypher Learning

Best for Online Education

Industry-leading learning management software for universities shifting to online learning and businesses interested in internal training programs or selling online courses. Complete online education environment builder.

An learning management system (LMS) is a specific type of content management system, specifically for online education. And if you’re interested in creating a website to facilitate online learning, Cypher Learning offers the top systems on the market. 

They offer specialized products for schools, businesses, and entrepreneurs. So you’re covered whether you want to build an internal training platform for your employees, an online classroom for your students, or you want to add an extra revenue stream to your online business.

NEO is Cypher Learning’s solution for schools and universities. It’s suitable for educational facilities of all shapes and sizes, anywhere in the world. 

And the best part? It’s free for basic CMS features and schools with up to 400 students. 

MATRIX is for enterprise business training programs. It’s an excellent solution whether you need to train your employees, want to sell online courses, or track your employee’s performance over time. 

Plans start at $249 per month for up to 50 learners. 

Lastly, INDIE is perfect for entrepreneurs and small business owners interested in creating and selling online courses. It includes everything you need to create, market, and sell your courses to share your expertise and make more money online. 

INDIE plans start at $103 per month for up to 1,000 students. 

Each product offers a free 14-day trial so you can try it free to see if it’s the best content management system for your organization.

#6 – CrownPeak — The Best Enterprise-Grade CMS Solution

CrownPeak Logo

CrownPeak

Best Enterprise CMS

The only cloud-native enterprise-grade CMS platform. Get everything you need to build, personalize, and launch complex websites at scale. Custom pricing plans only.

If you need to launch and scale complex websites or manage content on multiple websites from one centralized location, CrownPeak is the world’s only cloud-native enterprise-grade CMS platform. 

This powerful platform empowers enterprise users to create excellent and contextual experiences across hundreds of channels around the world. Plus, this CMS exists to help you build, personalize, and launch intricate websites at scale. 

With CrownPeak, you can use their in-line content editor or a form editor. Plus, you can create content once and deliver it across hundreds of sites with one click. Furthermore, you get access to enterprise-grade features, like:

  • Advanced A/B testing and targeting rules
  • Content localization and translation features
  • Multi-site management from one dashboard
  • Omni-channel accessibility compliance
  • Completely headless experiences
  • Consent compliance and management
  • No upsells and no downtime

CrownPeak Digital Experience Management also includes a secondary product to optimize your websites and user experiences seamlessly without breaking the bank. It helps users flag broken links, spot accessibility issues, find critical SEO errors, and more. 

It’s the only CMS on the market today that offers this level of service. 

Pricing isn’t available online. So, request a quote or schedule a free demo to see if CrownPeak DXM is the right enterprise-grade CMS solution for you. 

Methodology For Choosing The Best Content Management System

Now that you know my top CMS recommendations, let’s talk about how to choose the best content management system for you and your new website. 

Every platform is unique and serves users of differing skill levels with different requirements. So, it’s important to consider the following factors as you go through the process of making your final decision. 

Your Skill Level

If you’ve never created a website before, Wix and Squarespace are the easiest content management systems to use. 

However, if you’re up for a slight challenge, WordPress.org is an excellent alternative. It offers more flexibility and creative freedom. However, it does take a few extra steps to get going. The process starts with purchasing a shared web hosting plan.

With that said, systems like Drupal, Cypher Learning, and CrownPeak have a steeper learning curve. So, I don’t recommend them unless you know what you’re doing or have a specific need for those types of content management systems. 

Purpose of Your Website

Aside from skill level, the purpose of your website is just as important to consider. 

Drupal, Cypher Learning, and CrownPeak all have specific use cases. So, I only recommend those if you need the specific features they come with. 

On the other hand, WordPress.org is great because you can create virtually any type of website you want to. From ecommerce and blogging to restaurants and physical stores, there’s a plugin to make it happen. 

Wix and Squarespace are a bit more limited in what you can do with them. However, they’re both still a smart choice for beginners. Wix is better for ecommerce stores, bloggers, and general businesses. 

And Squarespace is best for creative businesses interested in showing off their portfolios. 

Flexibility Requirements

Some content management systems are more flexible than others. 

But if you need a simple website and want a simple setup process, Wix and Squarespace are your best options. Their drag and drop interfaces make getting started and maintaining your website easy. 

However, if you need more flexibility, WordPress.org is your best bet. With 55,000+ plugins, you can make your website do anything you want it to. But, it’s not as easy to learn, so expect to take some time to learn how to use it. 

Drupal and Cypher Learning offer a lot of flexibility for their specific use cases. But, I don’t recommend them unless you’re after airtight security or creating an online learning platform. 

Lastly, CrownPeak is highly customizable and flexible. But, it’s overkill for most websites. So, stick to one of the other options unless you need an enterprise-grade CMS. 

Wix Logo

Wix

Best for Beginners

All-in-one drag-and-drop website builder. Includes web hosting services and a free domain name for the first year. Paid plans start at $13 per month with a limited free forever plan to try it out.

Summary

For most users, WordPress.org is an excellent choice. It’s flexible, open-source, and easy to use once you figure out how it works. It’s suitable for virtually every type of website. However, you do need to buy web hosting (we highly recommend Bluehost). 

Plus, Bluehost makes it incredibly easy to get started. They offer a free domain name for the first year and one-click WordPress.org installation. So, it only takes a few clicks to get things set up. 

However, if you’re an absolute beginner and want something easy to use and simple to set up, Wix is your best option. It doesn’t offer quite as much flexibility, but it’s the easiest content management system on the market. 

Aside from WordPress.org and Wix, the right choice depends on what you need. 

So, be sure to use the criteria we talked about as you go through the process of choosing the best content management system for your new website. 

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Source: https://www.crazyegg.com/blog/best-content-management-systems/

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