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How to Utilize Questions in PPC Ads to Get More Engagement




How to Utilize Questions in PPC Ads to Get More Engagement

How often do you see ads asking a question?

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. The questions can be literal or rhetorical, but either way, they’re trying to get you to click so you can learn the answer.

Does this method work for PPC campaigns?

In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so.

Why Should You Use Questions in Your PPC Ads?

Questions are how people show interest in each other’s lives, and they’re a regular part of our everyday lives to boot. When ads use questions effectively, potential customers may feel like the brand cares about them and isn’t simply trying to sell them something.

That said, marketers can’t measure how customers feel. But, you can measure data to see if your questions in PPC ads are driving people to your page. Here are some reasons marketers have discovered questions in PPC ads work:

1. Get People’s Attention

A question can easily pique people’s interest, especially if it’s about a relatable struggle.

Let’s say you’re a marketing agency.

Try starting your PPC ads with statements like, “Do you want to increase your conversion rate?” or “Do you want to boost marketing results?”

The answers to these questions may seem like no-brainers. Yet, they can easily attract the attention of business owners who are desperately looking for ways to improve their sales results, as they want you to answer these questions for them without having to dig further.

2. Questions Can Boost Engagement

Engaging your audience is essential. If they feel like you’re talking at them, not with them, they have no reason to click, like, share, or comment.

So, if you ask a question they want an answer to or want to answer, you’re inviting them into the conversation, not giving them the hard sell.

Your ultimate goal is to convert people into paying customers, but engaging with them via questions could get them to want to purchase from you instead of the person who simply said: “buy our product.”

3. More Clicks on PPC Ads with Questions

Not only can questions pique interest, but they can tap into a feeling of social obligation. When you ask someone a question in “real life,” they often feel obligated to answer. While your PPC ad isn’t staring at a user anticipating an answer, the reader could feel like they need to respond.

Or, they could have that question themselves—maybe they even typed in that exact question, and that’s why they see your ad. It could feel like they asked you the question and are now the ones waiting for your answer!

Asking a question you want them to answer, like “Are you ready to take the leap?” or a question they may have asked, like “Why should I travel to Iceland?” could make them click.

Note: Be sure your PPC ad’s link actually answers the question, provides relevant information before they provide contact information, or is directly related to the query in another way. Don’t just send them to your homepage unless the answer is there.

4. Showcase Brand Personality

The questions you ask will give customers an idea about your brand identity or personality.

Let’s take a look at the difference between these two questions:

“What’s your next six-figure move?”

“If you could travel anywhere for free, where would it be?”

The first question will likely give the impression that a business-savvy financial advisor or entrepreneur wrote the ad. It may even attract like-minded individuals who want to learn about generating passive income or building their own business.

The second question could let viewers see you as a company with a genuine interest in their dreams and futures. The “if you could” portion may also trigger viewers to share the dream destinations they’ve been saving up for, which could increase visibility if your PPC ad is on social media and not a search engine.

You only have one chance to make a good first impression, so be sure your question does that for you.

5 Times You Should Use Questions in PPC Ads

How can you utilize questions when making your PPC ads? Here are five ways you can use them to yield the results you want.

1. Use Questions to Make a Tough Sell

There are brand messages which are easy to communicate, like “Buy now to get 70 percent off your first order,” or “Sign up to get free access to our course.” These statements answer a question that didn’t even need to be asked: “Do you want something for cheap or free?” So, questions aren’t needed.

However, when you’re making a tough sell, peppering your ad with a few questions can help readers ease into the idea of consuming your content or opting into your business.

Let’s say you’re a blogger in the finance industry who wants to talk about the perks of investing. Money can be a touchy subject—even an intimidating one—for many. Using questions focusing on the perks of investing or reflecting things readers may already be wondering could draw them in.

You could write something like, “Do you want to abandon the 9-to-5 grind and be your own boss?” or “Do you want to retire in your 50s?”

These inquiries can get people to notice your ads because they’re exciting and relatable.

2. Use Questions as Conversation Starters

Think about the last time you approached a stranger in a social situation.

To avoid being awkward, you probably introduced yourself with your name and a brief statement, then asked a question like, “How do you know [insert mutual friend’s name]?”

It’s the same way for PPC ads.

Questions are a good starting point to introducing your business and the services you offer without putting on too much pressure.

For example, Ready Set Food’s PPC ads introduce the company by name and give some basic information. First-time parents who are concerned about their baby’s diets may already be interested in the topic, but the CTA “How Does It Work?” truly gets the conversation started.

When You Should Use Questions in PPC Ads - Use Questions as Conversation Starters

3. Use Questions to Encourage Readers to Click the CTA

Asking a question reflecting the reader’s thoughts or addressing a pain point could lead them to click the call-to-action (CTA). The CTA could be the question itself, or the question could lead to the CTA.

A question that could be the CTA is reflected in the Ready, Set, Food ad above: How does it work?

Regent Atlantic’s PPC ad uses a question to lead readers to the CTA by asking, “Do you have a financial plan that works for you?” They then encourage people to click their ad to get the financial help they need.

When You Should Use Questions in PPC Ads - Use Questions to Encourage the Readers to Click the CTA

4. Use Questions to Introduce Your Business

Including a question related to your businesses’ niche is a good starting point to establishing a relationship with your customers.

SEO agency Pushfire starts with the question, “Tired of SEO services that take shortcuts or attempt to game the latest algorithm?” Since SEO is a broad and complicated topic, the loaded question helps give a brief introduction of what their agency offers and how hard they’re willing to work for you.

When You Should Use Questions in PPC Ads - Use Questions to Introduce Your Business

5. Use a Question to Introduce a Solution

PPC ads can have questions that introduce problems the audience may already have.

Your products or services should provide the solution, immediately answering the question in a way that lets the audience know this. People are looking for solutions, not problems.

For example, Bookakery Boxes’ PPC ad starts with, “Looking for a gift that will last beyond Christmas?” Their answer is their subscription box program, which lets people give books to their loved ones throughout the year.

When You Should Use Questions in PPC Ads - Use a Question to Introduce Solution

6 Tips for Using PPC Ad Questions Successfully

It’s not just what you say; it’s how you say it. When it comes to questions in PPC ads, you need to know not just when to ask them but how and why you’re doing so.

1. Understand Your Message

What does your company stand for, and what does it offer? You need to answer these questions for yourself before you ask your audience anything.

The questions you ask readers should help them relate to your message.

For instance, if you run a travel agency focusing on affordability, you could ask, “Are you dreaming of a vacation but worried about the cost?”

Or, if you run a clothing store that donates a portion of all proceeds, you could ask, “Do you want to look great while helping others?”

In both of these, the audience knows what your company is all about from one simple question.

2. Keep Them to a Minimum

Chances are, we’ve all met someone who just constantly asks question after question, and eventually, they become background noise at best.

Questions are more effective when they are utilized infrequently.

Plus, asking too many questions could make your copy seem deceitful and spammy, like you’re trying to get answers out of them, not help them solve a problem. Not surprisingly, no one wants to see too many questions because we prefer to get answers or solutions.

Just include one question to maximize the impact of your ads.

3. Make the Questions Seem Natural

Questions are natural parts of human conversation, and copy should reflect that—and no more than that.

These days, it’s not uncommon for keywords to be questions. Historically, it was best to have your long-tail keywords be verbatim in your copy; now, search engines are smart enough to understand context. Don’t wedge those questions in, especially repeatedly, just to fit your keywords.

There’s nothing wrong with adding questions every now and then. You want to make your PPC ad copy seem like you’re encouraging a friend to make it more engaging and enticing. Just don’t overdo it.

4. Understand Your Audience

Picking the right question involves understanding your audience.

What are the most common dilemmas of your target audience? Why would they need your products or services? Formulating questions along these lines will help you create copy that resonates with your intended viewers.

5. Keep Questions Positive

Your questions should make people excited, not scared or unhappy. A question that only has a negative response could lead to a negative perception of your brand.

For example, the question “Do you want a house infested with rats?” could make readers uncomfortable and respond strongly with “no,” or even, “how dare you assume I would?” After all, it conjures an image of a house with a rat infestation and implies someone, somewhere, may say, “why yes, yes I do!”

In contrast, the question “Do you have rats and want them gone?” makes your intended message more concise and clear. Readers know you’re offering products and services designed to take care of a rat infestation without assuming they do have a house full of rats.

Plus, people want solutions to their problems, and positively phrased questions and responses offer those.

6. Only Ask When You Know What the Answer Will Be

When you ask someone to become engaged to be married, you’re likely already pretty sure they’ll say “yes.” The same goes when asking a reader to engage with your content—you need to be pretty sure the answer will be “yes.”

In other words, the “yes” should be so expected that the question is rhetorical.

For example, Plato’s Closet has a PPC ad with the words, “Ready to upgrade your closet?”

plato's closet ppc ad with question

In this situation, people who read the copy are more likely to stop and stare because of the free shipping option. The question just drove the message home.

Getting readers to respond “yes” to this early on, to the point where they click on the CTA, may make them more likely to answer “yes” once they’ve reached your product page. They’re already pretty excited about the questions they’ve already responded affirmatively to.


Questions in PPC ads could help you engage with your readers in various ways.

They can introduce your business, engage your audience at a human level, or make them excited to learn more. It can also be used to bring up a solution to a problem, which may encourage your audience to respond to your CTA.

Ask questions aligned with your main message. Make sure they seem natural and show you understand your target audience.

As long as you keep these tips in mind, you could create PPC ads that produce excellent results.

How will you use questions to get more engagement with your PPC ads?

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Software subscriptions are eating the world: Solving billing and cash flow woes simultaneously




Although recurring revenue businesses have been around for a long time, the trend toward a subscription economy has escalated rapidly in the last few years. IDC expects that by 2022, 53% of all software revenue will be purchased with a subscription model. Even the car subscription market is set to grow by 71% by 2022.

Many types of businesses are looking for ways to earn recurring revenue — and it has gone beyond business-to-consumer companies like Netflix and Dollar Shave Club. Business-to-business companies are also joining in, even those with products that last a long time. For instance, elevator-maker Otis offers Otis ONE, a subscription-connected elevator solution that offers predictive maintenance insights.

Subscription billing options should make it easy to manage all types of subscriptions, including integrating analytics to provide a more complete picture of the subscriptions landscape.

Promising, but there are pitfalls

Subscription business models are attractive, but there are two major pitfalls. At the top of the list is payment. Regardless of company size, there’s an ongoing need to convince customers to sign up long term.

Companies also need to accommodate new payment methods and ensure ongoing compliance with interstate and international tax laws. As a result, the payment process can quickly become painful.

As any company with recurring revenue scales, it becomes increasingly challenging to manage subscriptions, especially with homegrown systems, changing subscription offers and the complexities of converting customers from free trials to paid subscriptions. Subscription billing options should make it easy to manage all types of subscriptions, including integrating analytics to provide a more complete picture of the subscriptions landscape.

Businesses also have to keep in mind that every time they add more product categories or expand into new geographies, they need to tack on extra software code to change their operations and stay sales-tax-compliant. As they expand globally, this can become an obstacle to rapid growth and flexibility.

To keep the company focused and maintain growth without having to expend resources, subscription businesses need a specialized billing system so they can focus on customer acquisition and revenue growth rather than staying on top of billing complexity.

The CAC payback gap constrains growth

The second issue: How do businesses cover the funding gap between when customers sign up and when they pay? In the subscription economy, companies that would previously receive a customer’s payments all at once now earn revenue spread across a monthly or quarterly subscription fee.

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How to Use Google’s Disavow Tool For Better Rankings




How to Use Google’s Disavow Tool For Better Rankings

Recently, I had a friend ask me for help because her website rankings were tanking.

Always willing to lend a helping hand, I asked her what she had been doing to build links and improve SEO.

Everything she was doing checked out OK. So, I fired up Ahrefs and took a look at her backlink profile. That’s when I saw it.

Tons of spammy links were pointing to her site. These links were killing her rankings.

Then I took a look at her Google Webmaster Tools account and saw that she had a manual actions report stating that her website had been penalized for low-quality links.

Here’s an example from that shows what that report looks like.

manual action unnatural links to your site message google disavow tool

I asked her if she tried using the disavow tool to remove these spammy links. She looked at me like a deer in headlights.

Here’s the deal:

It’s no secret that spammy links can penalize your site’s rankings.

Knowing how to build links is a cornerstone of SEO. But the flip side is knowing how to avoid having harmful links point to your site.

If you don’t know how to protect yourself from bad backlinks, you could be setting your site up for epic failure.

The good news is that you can audit your link profile and use Google’s disavow tool to prevent or reverse any penalties.

If you use it the wrong way, you can do more harm to your site than good. You’ll want to make sure you’re careful when using the tool.

This article will teach you how to use the tool well.

What is Google’s Disavow Tool and When Should You Use It?

Before we go into using the tool, let’s dive into the concept of disavowing links.

Good backlinks can raise your Domain Authority (DA) and Page Authority (PA) scores, increase your visibility in search engines, and help you rank better.

Bad backlinks do just the opposite. They harm your SEO and cause you to lose ranking.

With that said, you shouldn’t go disavowing links left and right.

When you disavow a link, you’re telling the search engines not to factor in a specific link when crawling your site.

There are a few categories of bad backlinks you might consider disavowing:

  • Sites set up just for links
  • Obviously spam sites
  • Links in spam comments
  • Backlinks from sites in your non-target country/countries (e.g., a backlink from a German site when your audience is in the U.S.)

If you don’t have control over the spammy links, use the disavow tool so Google disregards them.

Google disavow tool screenshot

Google’s Disavow Tool Warning

According to Google, using this tool the wrong way can have a negative effect on your rankings.

google disavow tool warning

That sounds pretty intense, but don’t worry; Google just wants to make sure you’re not disavowing the wrong links. You should request removals first, and I’ll talk about that later.

Just make sure you use the tool when you have a lot of low-quality backlinks pointing to your site and when you’re sure they’re causing problems.

The good news is that if you use it the right way, you can improve your rankings.

Disavow Tool Best Practices

There are a few important rules of thumb you should follow when using the disavow tool.:

Try Removing Links Via Email First

Google prefers that you try removing links on your own before using the disavow tool.

You can do this with a link removal request.

A link removal request occurs when one site owner emails another to request the removal of a link.

Moz shows an example of a link removal request here.

link removal request email disavow tool

Unfortunately, link-removal requests get a bad rap. Oftentimes they’re ignored, missed, malicious, and even spammy. There’s an art to sending successful link-removal requests.

Use It When You Need It

Matt Cutts (former head of Google’s Webspam team) gives the green light on using the disavow tool:

pasted image 0 964

You may be worried about negative SEO or a bunch of spammy links pointing toward your site. In this case, it would be a good move to disavow. It’s OK to disavow links even if you don’t see a message in your webmaster console.

If your removal-request emails aren’t effective, feel free to use the disavow tool whenever you need.

Use It Like a Shotgun, Not a Rifle

Instead of picking out bad links one by one, you should instead use the domain operator to disavow all bad backlinks from a whole domain instead. This is also a faster method for improving rankings. It may take longer to see results if you handpick bad links one by one.

How to Use the Disavow Tool: A Step-by-Step Guide

Now it’s time to dive deep into how you can use the disavow tool — step by step

Create a List of Backlinks

There are lots of different tools that you can use to get a list of your backlinks.

These services often try to automate the auditing process. While it does save time, you won’t get as clean of a result as would if you manually reviewed each link.

To create your own backlink list manually, here’s what you do.

Download Your Links From All Sources

First, go to Google Webmaster tools. Click search traffic, and links to your site. Download both the latest links and sample links.

google webmaster tools links to your site disavow guide

If your site has a large number of domains linking to it (over 1,000), you can find more links by downloading the sample link list every day for a few days.

You can also download links from other sources:

  • Open Site Explorer: A great tool from Moz, one of the largest brands within the advanced SEO community.
  • Ahrefs: One of the most accurate and largest databases of live backlinks
  • Majestic SEO: Breaks down a lot of information into digestible, granular pieces. This tool is great at preventing overwhelm.
  • Ubersuggest: View your backlink profile, see content suggestions, and more.

Put Your Links into One Spreadsheet

Once you have gathered the spreadsheets from your sources, find the URL column of the sites that link to you and copy this column into a new spreadsheet. Feel free to use Google Docs or Excel — whichever you prefer.

Now you’ll have a master list of every link that leads to your site. You will see some duplicates, but don’t worry because we’ll fix that later.

Break the URLs into Subdomains

Make a new column that is to the immediate left of your URLs. At the top of the spreadsheet (A1), type this formula:


Now, highlight the entire column and hit CTRL+D on your keyboard. This will fill in each cell in the row with the formula.

pasted image 0 946

Once that’s done, highlight the whole column again and convert the results of the formula into values. This will allow you to copy and paste data into the column.

Do this by hitting CTRL+C to copy, then press Edit, Paste Special, and Paste Values Only.

Next, let’s use the Find & Replace tool to break everything down to its subdomain.

With column A highlighted, click edit, then find and replace. Type “HTTP://“ (without quotes), don’t put anything in the replace field, and hit “Replace All.”

sort links for disavow tool

Repeat the same steps with these two phrases

  • https://
  • www. (Remember the period after www)

After you’re done, column A will now have the subdomains or domains of each URL that points back to your site.

sort links disavow guide

Get Rid of Duplicate Links

You’ll likely have some domains with several links. What we want is to only have one link from each domain. Sort column A into alphabetic order and then insert a new column to the left of the domains. Put in this formula:


Copy this down the entire spreadsheet again (you can also click the little plus sign in the lower right-hand corner of a highlighted cell — also known as the “fill” button).

Next, filter this column to only show the duplicates. Finally, delete each duplicate URL.

Now you’ll have one URL for each domain that’s giving you a backlink.

Audit Your Backlinks

Now, click on each URL on your spreadsheet and decide if you want to keep all the links from each domain or disavow them.

audit backlinks example disavow tool guide

If you’re unsure, you can always mark links as “maybe” and come back to them later after you’ve looked at all your links.

Sometimes, you can pick up patterns after looking at all of your links that you wouldn’t have seen otherwise.

If you’re not sure whether or not you should disavow a link, think through these questions:

“Does this link help me?” i.e., “Could I actually get business and/or traffic from this link?”

“Was this link made 100% for SEO only?”

“If a Google employee saw this link, would I be worried?”

Remember that Google only penalizes sites that are trying to game the system. Every site has its share of unnatural links.

You’re not going to get hit with a penalty if you’re playing by the rules. So if you see some unnatural links, don’t sweat it.

Make a Disavow File

Once you’re done reviewing each link, filter the column so you only see the links that you want to disavow.

Next, make a new spreadsheet and copy and paste your domains into the new sheet.

filter your disavow file

Next, you want to add “domain:” (no quotation marks) in front of every domain name.

When you disavow on the domain level, you’re doing a clean sweep of all the bad links on that domain. When you disavow by URL, you’re more likely to miss bad links.

You’ll want to always disavow at the domain level.

Type the following formula into B1 to add “domain:” to the front of every domain name.


Use the fill button to paste the formula down the entire column. Once again, highlight the column and then select paste special, paste as values.

Now, column B will be full of disavow directives.

create a disavow file screen shot

Make a Text File

Your disavow file must be in 7-bit ASCII or UTF-8 format. You can do this a couple different ways.

On a Mac, open TextEdit, copy and paste column B into TextEdit, and then hit Format and make plain text.

On Google Docs, open a Google Doc, copy column B into a document and then click File, Download As, and Plain text.

Add Comments

Feel free to add comments to your disavow file by starting your comment with a #. But remember, Google employees don’t look at your disavow file.

The disavow tool is 100% automated. Any comment you add is for your own records. You can insert them to jog your memory on certain things when revisiting the file in the future.

google disavow file example

File Your Disavow

Go to the disavow tool and pick your file from the dropdown list. Click disavow links twice and then select “choose file”. Then you’ll want to upload the .txt file you made.

Here’s what a successful disavow looks like:

pasted image 0 974

Top Disavow Tool Mistakes

You may run into errors when you attempt to disavow links.

Luckily, it’s very common for an error to pop up when disavowing links. In this video, Matt Cutts talks about common mistakes that people run into when using the disavow tool.

  • You should only upload a regular text file. No sorting, fonts, or syntax should be added to this file. People try to upload spreadsheets, Word docs, and other file formats. Only upload a text (TXT) file.
disavow text example
  • Start out by using the domain: command when disavowing links so that you disavow all links from the entire site. Many times, users will try to disavow specific URLs with a fine-tooth comb. Don’t do this.
  • Incorrect syntax is another issue that pops up a lot. Make sure you use a TXT file with the proper syntax.
  • If you want to provide commentary on why Google should disavow certain links, save that for the reconsideration request. Don’t write it in the text file.
request review disavow guide
  • When you comment using the disavow tool, make sure that you use tags. If you don’t, it will cause syntax errors. In fact, it’s best to limit your commenting.
  • The disavow tool is not a magic wand that will fix every URL. You should clean up your link profile manually in addition to using the tool.

Frequently-Asked Questions

Still got questions? Here’s a few of the most-asked questions

How Often Should I Use the Disavow Tool?

This all depends on your link profile. For example, if your site has a track record of unnatural links, you may need to do a monthly disavow.

In other cases, it’s best to do a link audit first and then a disavow.

By spacing out every disavow, you give yourself time to spot recurring problems and trends. This will help you make better decisions with your link-building strategies.

But if you have an average website that doesn’t have a history of low-quality links, and if you aren’t in a super competitive space where negative SEO isn’t much of a factor, you’re good with disavowing only once or twice per year.

When Should I Remove a Link Manually and When Should I Use the Disavow Tool?

Removing a link manually should always be your first option.

But, if you’re hit with an algorithm penalty, say from Penguin, there’s no need to go on a long, drawn-out process of emailing site owners to ask them to get rid of links.

In that case, you should disavow. But, if you’ve been hit with a manual penalty, you should definitely try to manually remove links first.

Can I Reavow a Link if I Make a Mistake?

pasted image 0 960

To reavow, modify your disavow file by removing the directive and re-upload it. Matt Cutts has stated that it takes “a lot longer” to reavow a link than to disavow it.

Google purposely builds in this lag time to discourage spammers from trying to game the system.

How Long Will It Take to See Better Traffic and Rankings?

Google applies your disavow directives to your links as soon as it crawls your site.

After you’ve uploaded your directives, Google applies an invisible nofollow tag to the disavowed links that point to your site.

This means that those links will be thrown out of the equation when the Google algorithm considers your website.

You’ll need to wait until Google needs to run the algorithm again, so you won’t see changes right away. Most links only take a month to be removed.

Quick Guide to Using the Disavow Tool

The Disavow tool is a powerful tool to clean up your link profile. Here’s how to use it.

  1. Download All Links From All Sources

    Head to Google Analytics, Ubersuggest, and Ahrefs to view all your links.

  2. Sort The Data

    Pull all the lists together, then remove duplicates and sort.

  3. Audit Your Backlinks

    Check to see which links are problematic, remove the ones that are okay.

  4. Attempt Manual Removal

    Send emails to sites asking them to remove the links.

  5. Create a Text File

    Your disavow file must be in 7-bit ASCII or UTF-8 format. You can do this a couple different ways.

  6. Add Comments

    Use # to add comments or notes as needed.

  7. Submit the File to Google

    Send your file over and wait for Google’s decision.


Whether it’s from hiring a shady SEO agency or being the victim of negative SEO, you’ll need to disavow bad links before you get penalized.

However, be careful and don’t abuse the tool. Disavowing the wrong links can hurt your rankings the same way bad backlinks can.

If you carelessly disavow links, your backlink profile may look unnatural and can cause you to get penalized.

You must review individual backlinks before you submit your disavow file. There’s no getting around it.

When you get things right, though, and your traffic and SEO will improve.

The disavow tool is not the end-all-be-all magic button that will send tons of traffic your way.

However, it is a great SEO tool to have in your arsenal and one that every site owner should be familiar with.

What results have you experienced from using the disavow tool?

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  • SEO – unlock massive amounts of SEO traffic. See real results.
  • Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.
  • Paid Media – effective paid strategies with clear ROI.

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15 Useful Clubhouse Tools to Help Your Marketing




15 Useful Clubhouse Tools to Help Your Marketing

Clubhouse is an interesting app that acts as a combination of podcasting, Facebook Messenger, and Snapchat mixed into one. 

This audio-based platform is growing dramatically. In fact, the app has more than 228,000 reviews and a 4.9-star rating on the App Store. 

If you’re looking for a unique way to reach a highly targeted audience through the use of audio, this could be your avenue. In this article, I’m covering the most useful Clubhouse tools to make your marketing efforts simpler and more effective. 

Why Should You Use the Clubhouse App for Marketing? 

The Clubhouse app puts a unique spin on social networking by restricting communication to nothing more than audio. You also need to know how to get a Clubhouse invite, which essentially requires you to reach out on social media and get your name out there. 

It creates a bit of exclusivity that makes it all the more rewarding when you finally make it onto the platform. If you receive a Clubhouse app invite, you’ll be able to join chat rooms covering a wide variety of topics ranging from SEO to commercial plumbing. 

Once you join a room, you’ll be able to sit back and listen or raise your hand and try to get into the conversation. As you get more and more involved in the community, you’ll have the opportunity to become a moderator or even create your own room and invite your followers in to listen to what you have to say. 

As you can probably tell, there’s marketing potential here. Like Twitch and Snapchat, the conversations you have on the platform are gone once the chat ends. This presents a unique opportunity for you to bring people in and potentially operate the social network like a live webinar. 

One big plus is that a camera isn’t a feature of the platform, so you don’t have to worry about being seen on screen. The platform is similar to podcasting, which has grown by 29.5 percent in the last three years. Clubhouse is more engaging than podcasting, though, because it allows listeners to comment and get involved in real-time, whereas most people listen to recordings of podcasts. 

15 Marketing Clubhouse Tools 

In this section, we will discuss some of the specific Clubhouse tools you can use to create a memorable experience on the platform. As marketers, our goal is to draw attention to ourselves and as much of it as possible. These tools make listening more enjoyable for your followers and keeps them coming back. 

1. Humans on Clubhouse 

If you’re coming to the platform with a specific goal in mind, you might want to use Humans on Clubhouse. This tool offers 1:1 connections to anyone within a particular niche. Whether you’re trying to network, build a following, or find an influencer, this Clubhouse tool can help you. 

Once you’ve identified someone you’d like to connect with, you can reach out to them and hopefully determine how a networking relationship could be mutually beneficial. From there, you can host events together, piggyback on each other’s audience, and more. 

2. Clubhype 

A big downside to the Clubhouse platform, in general, is how challenging it can be to get the word out. Since the platform is kept relatively exclusive, there are extra steps you’ll want to take to ensure everyone knows you’re hosting an event. 

Clubhype makes this easy. This Clubhouse tool allows you to enter your Clubhouse link, and it generates a sleek and attractive preview image you can share to social media. The image contains the date and time of the event, the title, and all the important members included in the event. 

Let’s say you secured a great guest in your event. You’ll want to share it with your social media to get as many people into the event as possible to hear what the VIP has to say.

3. ClubLink

The goal of all Clubhouse tools is to make lives easier for you and anyone you want to join your event. ClubLink is another tool that helps create an attractive preview you can share on social media to get people to join. One unique feature is that it optimizes the time zone based on the host, so you won’t have to convert anything or worry about missing a session. 

Clublink also has multiple sharing options based on the platform you’re sharing it on. No matter if you’re using Twitter, Facebook, or Instagram, the tool makes it simple for you to create an attention-grabbing preview to get more viewers to join your event. 

Marketing Clubhouse Tools - Clubhype

4. Find Clubhouse 

This tool is similar to Humans on Clubhouse, but instead, it helps you find specific clubs based on topics you’re interested in. From a marketing standpoint, it would be good to use this in the beginning so you can find groups that relate to your business and could help you find listeners who may want to join your club as well. 

Marketing Clubhouse Tools - Find Clubhouse

There are tons of different ways to search, and they even promote clubs based on how much they’re trending. All you need to do is go over to the Find Clubhouse site and search based on your interests. From there, you can join clubs, see what the moderators are doing, and get ideas for how you’ll start to create your own audience. 

5. Ask Clubhouse 

Next on the list of Clubhouse tools is something that makes it easier for you to engage with your audience. If you’ve ever hosted a live event, you know how challenging it is to address all the questions as they’re pouring in. 

Ask Clubhouse helps you do this by creating a board where people can ask their questions, and you can address them later on in the event or even at a later date. Best of all, you’ll answer the questions so everyone else can hear, which reduces the need to answer the same question over and over again. 

6. Clubpad

Marketing Clubhouse Tools - Clubpad

A huge part of creating an inviting and fun environment in Clubhouse is being able to engage and entertain your audience. When there isn’t any video, people rely strictly on your audio to keep them engaged. Adding little sound effects to make things funnier and more interesting could help keep people aware and awake. 

While these types of Clubhouse tools might not seem like a big deal, it’s the little things that make a difference. If you’re using Clubpad and have a competitor in the same niche who isn’t, maybe that’ll be your advantage. 

7. Clubhouse Glow

clubhouse tools clubhouse glow

This is a simple tool that allows you to create a color ring or filter over your Clubhouse avatar. Why would you want to do that? Why not? Generating attention and being able to stand out in a room is an important aspect of marketing. 

Clubhouse Glow can help differentiate you from the rest of the crowd by adding a nice visual effect to your avatar.

8. Clubhouse Bio Builder 

Clubhouse Bio Builder is an iOS app that helps you format text, choose the font, and create the most enticing bio possible. People are going to read your bio before joining your club, so you’ll want to make sure you’ve written the best bio possible as well. (Another tool coming on this later!)

Using the bio builder, you can use bold, italic, and emojis in your bio to draw more eyeballs to the text and help your profile stand out. It’s simple, easy to use, and a great way to get more people to notice you. 

9. Clubhouse Avatar Maker 

The avatar maker is another tool that helps you put a ring around your profile photo. With this one, you can choose from a variety of different templates based on where you’re promoting yourself, your personality, your niche, and your personal preferences. It makes setting up your profile easier so you can spend more time focusing on your content. 

10. Crofile

Crofile is similar to a couple of the previous Clubhouse tools, but it has a unique spin. 

You select your photo, choose from preset customization options, and add a status to your photo as well. You can put on there that you’re working on something, you’re away, or that you’re busy. Once you’ve customized your photo to your liking, you can save it and upload it to Clubhouse. 

11. Comet Events 

Marketing Clubhouse Tools - Comet Events

This is a powerful event management tool that helps you measure the results of your rooms in Clubhouse. You can start with a free account by simply entering your email address. From there, you’ll be able to take the link of all your events in Clubhouse and create a new Comet link where you can track all the data. 

The only catch here is that you need to share the link specifically within Comet Events so it can keep track of everyone who RSVPs for the event. If you share the original Clubhouse link and people sign up, that data won’t be tracked, and you’ll have an inaccurate number. 

This tool is helpful especially if you’re planning based on the total audience or doing a giveaway, and you need to know exactly how many people are planning to join the event. 

12. Host Notes 

Host Notes is another event management system to make it easier for people to RSVP and join your events. One important key to remember in marketing is that you need to make it as easy as possible for people.

If you create too many hoops to jump through, most people will simply back out and never move onto the next step. Host Notes allows you to create sharable links and attach resources from the conversation during the event. 

13. Clubhouse DB 

This Clubhouse analytics tool lets you get a bird’s eye view of the most popular users and clubs based on how many followers they have and when they registered.

If you’re trying to find ways to grow your club, this tool may help you because you can join other clubs, identify what they’re doing differently, and then start implementing that yourself. 

14. CH Bio Generator

Marketing Clubhouse Tools - CH Bio Generator

Even if you’re a writer or content marketer, writing bios is not something anyone likes to do. Many of us don’t like to talk about ourselves or tell everyone what we do, what we’ve accomplished, or why they should listen to us. Why not have someone else write it for you or use a tool that generates a personalized bio?

CH Bio Generator takes a lot of the thinking out of the process by using templates to make it easier for you to write your bio. Keep in mind that the bio is one of the most important ways to get discovered on the platform, so you’ll want to make sure you have a good one. This Clubhouse tool can help you. 

15. Rooms of Clubhouse 

Rooms of Clubhouse is similar to Humans of Clubhouse. The tool helps you search based on topics and keywords to find rooms with events scheduled or currently happening. The database is somewhat limited, but it will probably progress over time.

While this tool is especially helpful for users trying to find information, it can also help you as a marketer find similar groups and people to reach out to for collaborations. 

15 Clubhouse Tools to Test

If you’re looking to reach a unique audience, these Clubhouse tools can help.

  1. Humans on Clubhouse

    Make 1:1 connections with people in your niche.

  2. Clubhype

    Enter your Clubhouse link, and it generates a sleek and attractive preview image you can share to social media.

  3. Clublink

    Create an attractive preview you can share on social media to get people to join.

  4. Find Clubhouse

    Search for clubs related to your interests, see what moderators are doing, and more.

  5. Ask Clubhouse

    Engage with your audience by creating a board where people can easily ask questions.

  6. Clubpad

    Add reaction sounds to your clubhouse rooms to increase engagement.

  7. Clubhouse Glow

    Create a color ring or filter over your Clubhouse avatar to grab attention.

  8. Clubhouse Bio Builder

    Add bold, italic, and emojis in your bio to draw more eyeballs to the text and help your profile stand out.

  9. Clubhouse Avatar Maker

    Choose from a variety of different templates to add personality to your avatar.

  10. Crofile

    Select your photo, choose from preset customization options, and add a status to your photo as well

  11. Comet Events

    Track Clubhouse event metrics and create beautiful event landing pages.

  12. Host Notes

    An event management tool that creates sharable links and attaches resources from the conversation during the event.

  13. Clubhouse DB

    Get a bird’s eye view of the most popular users and clubs based on how many followers they have and when they registered

  14. CH Bio Generator

    Easily create top-notch bios with this template-based bio generator.

  15. Rooms of Clubhouse

    Search by topics and keywords to find rooms with events scheduled or currently happening


Social media marketing still has plenty of potential. With new platforms like Clubhouse emerging every day, it doesn’t look like it’s slowing down. If you’re trying to reach a highly targeted audience, the platform makes it easy to narrow down and find exactly that. 

You can use some of these Clubhouse tools to make your life even easier. 

Are you on Clubhouse? What tools have you used to help your marketing on the platform?

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