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How to Run Effective Food Ads

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How to Run Effective Food Ads

The food and beverage industry is growing fast. In the foreseeable future, analysts predict this sector will increase by 4.74 percent annually.

It’s also an area where new trends are constantly emerging, giving food businesses more chances to get on board with “hot” products.

For instance, more recently, there’s been a high demand for health, immunity, and plant-based foods, along with flavors with global appeal.

Increasing growth is good news for food businesses. However, to gain traction, companies need to differentiate themselves.

One way to achieve this is through advertisements that hit the spot creatively.

Food brands often use creative ads that indulge the senses while appealing to consumers’ physiological and emotional sides.

How can you do the same? Here are some tips you can start using today.

8 Tips for Creating Effective Food Ads

Many of the best food ads use proven techniques to capture viewers’ attention, get people talking, and build customer trust. Regardless of your budget, these are all methods you can use in your food ad campaigns.

Let’s get started with the first one:

1. Use Visual Storytelling

Brands have used storytelling for decades. However, there’s now a greater emphasis on visual storytelling. Rather than relying on words, strong visual imaging enables food brands to gain viewers’ attention in a marketing world full of clutter and rivals’ messaging.

When a brand uses visual storytelling effectively, these food ads can encourage an audience to become regular customers.

However, what does visual storytelling mean?

You’ll find plenty of definitions online, but Shlomi Ron, CEO of the Visual Storytelling Institute, says it involves four main factors:

  1. creating compelling narratives
  2. ensuring the customer is the main focus of the story
  3. developing an emotional, visual media experience
  4. distributing these elements throughout the buyer’s journey

At a recent webinar, Ron explained how visual storytelling would shape the next decade, citing brands like Panera Bread.

The Missouri-based company used its drivers in a campaign to improve consumer trust and credibility among shoppers. However, if you watch most of Panera Bread’s ads, you’ll notice visual storytelling is part of them.

How can you do the same? By:

  • Determining the reaction you want from consumers: Do you want them to feel happy? Relaxed? Confident? How can your ad convey that?
  • Learning from the best: There’s plenty of good examples of visual storytelling around. Find a brand in your niche that does it well.
  • Using tried and tested storytelling techniques: Hook your viewers from the first scene, show instead of telling, and create an effective narrative arc.
  • Including customer stories: Make your ads customer-focused while addressing their concerns or wants.

Another way to do this is by demonstrating your values, showing your consumers what you care about, and how your brand makes the world a better place.

2. Choose Your Colors Carefully

Color is one of the most critical parts of your food ads. Picking the right color engages consumers and can affect their buying behaviors.

The right color also builds your food brand’s identity. In a sector where your branding needs to be bold to get noticed, it’s not surprising many food companies frequently use bright primary colors.

Food and drink brands often use reds, blues, oranges, and greens—and these colors all speak to shoppers differently.

For example, advertisers use red to trigger appetite, and consumers associate green with health. Yellow shades reportedly increase serotonin and happiness.

When choosing your colors, ask yourself what emotions are you trying to express? How does your typical consumer think when they buy your product? How does your chosen color fit in with your brand overall?

3. Show Your Brand’s Voice and Personality

There’s a wide variety of personalities in food ads. You’ll see everything from playful and fun to formal and even functional. It all comes down to the overall tone of the individual brand.

However, whichever voice you’re going with needs to be powerful, and your buyers must recognize and relate to it.

Once you’ve decided on your brand’s personality, it’s best practice to incorporate it across your business, including your:

  • website
  • packaging
  • newsletters
  • logos

Take time to decide on your brand’s voice and ensure it’s consistent. Do you need inspiration? Take a look at Starbucks.

Starbucks example for creating effective food ads

As the company explains, it’s gone with an expressive, functional voice, and it uses the same tone in-store, on social media, and its website. Starbucks incorporates the same styles of typography throughout too.

Take a note from Starbucks and create consistency throughout your food ads, right from the colors you use to the typography and tone.

4. Research Each Platform for Advertising

You could create the world’s best food ad, but if you’re putting it in front of the wrong audience, it’s going to be a waste of time and money.

There are many ways to get your brand noticed, but don’t feel like you have to be on every platform. The right vertical for you depends on who your market is and where you can find them.

If you’re using social media, then according to Up Menu:

  • Facebook has enormous potential for restaurants.
  • Twitter works best for sharing details of food industry happenings.
  • Instagram and Pinterest work well for visual storytelling and sharing images.
  • YouTube is the most obvious choice for sharing video guides.

Additionally, many food brands are using TikTok well, like Chipotle and Kool-Aid.

It’s not all about social media, though. A lot of us consume information in different ways. Some prefer the website or blog format, while others like information presented in a newsletter or video adverts to watch on the go.

Make sure you understand your audience’s preferences so you can reach them and think of creative ways to captivate them.

5. Engage With Your Audience

While it won’t always be applicable, engaging with your audience is essential for brand building, and there are many ways you can do this.

Social media is open to everyone. It’s also one of the easier ways to engross your audience. You could do this by:

  • sharing your food ads and inviting views
  • asking followers to create user-generated content
  • offering discounts and contests.

Away from social media, you could include calls to action (CTAs), website links, and sign-up forms to drive customers back to your site and nurture leads.

6. Keep Ahead of Trends

Knowing what’s hot is an effective way to boost your sales. One of the quickest ways of keeping up with new fashions is Google Trends.

You can use Google Trends for global searches or more localized regions, making it ideal for picking up on niche ideas for a specific area.

For instance, if you search for “food,” then “take out food” and “fast food restaurant near me” appear in the top five.

Tips for Creating Effective Food Ads - Use Google Trends

Niche it down further to “ice cream,” and you’ll get more specific search terms you could potentially work with.

Use Google Trends for Creating Effective Food Ads - Ice cream example

Other ways of identifying trends include Ubersuggest. There’s a free tool available, or you can sign up for the paid version for more features and a seven-day trial.

7. Make It Personal

Put a face to the name or tell the story behind the brand’s origins in your advertising. Amy’s Kitchen, for example, does this well.

You’ve only got to look at the story on the packaging to know Amy’s Kitchen is a family business that advocates organic, wholesome foods. If you go further and look at the website, you’ll see a group of happy employees. Additionally, you’ll learn that Amy’s supports local farmers and cares about quality.

As you can see, Amy’s advertising reflects their wholesome branding.

Amy's kitchen food ads

Amy’s Kitchen also supports its message about eating well and community through:

  • newsletters and blog posts
  • explaining its philosophy
  • giving visitors a glimpse inside its business

These are all things your brand can learn from and incorporate into your food ads. What’s your unique story, and how can you use it in your branding? Can you:

  • Tell the story of its origins?
  • Feature your images?
  • Include your name in the brand?
  • Explain your company ethics?

Anything that differentiates your food ads will give you a better chance of getting noticed and set you apart from competitors.

8. Tell Your Customers What to Do Next

Your customers or potential buyers have finished reading your emails, looking at your newsletters, or visiting your social media pages.

What do you want them to do next, and how do you express this?

The usual technique is the CTA. For instance, if a would-be customer visits your website, where do you want them to go from there?

Do you want to encourage them to sign up for a newsletter or social media so they can learn more about your brand? Tell them, and maybe even offer an incentive!

3 Examples of Effective Food Ads

The advertising world’s given us many memorable moments. Whether it’s taking center stage at the Super Bowl, or just one of those great food ads you’ve seen on the TV that’s got you talking, these adverts are part of our culture.

Here are some of the best examples:

Chipotle

Chipotle is a real success story. It’s innovative, accessible, and excelling in its digital sales. However, that’s not the only area where the California-based Mexican grill shines.

Chipotle is great at making adverts that get noticed. Let’s take its “Back to the Start” campaign as an example.

The animated ad debuted in U.S. movie theatres and at the Grammys. It’s a great example of visual storytelling. The ad highlights why we should consider looking towards a more sustainable approach to farming and food.

Example of Effective Food Ads - Chipotle

What makes the ad so great is it not only used visual storytelling to its maximum but also touched on a subject people care about, demonstrating an understanding of its audience and beyond.

Further, it showed the brand’s personality, and Chipotle put plenty of consideration into its chosen platform.

Anyone can take the Chipotle approach in their food ads: use visual storytelling, engage an audience, and create a compelling narrative. Then ensure you put the ad on the right channels to get it noticed.

Taco Bell

Taco Bell has got social media advertising down to a fine art. When it’s not promoting its latest products to its near one million Facebook followers, it’s taking the educational approach.

Taco Bell uses its ads on Facebook to create a sense of urgency or excitement by announcing the return of old favorites or new store openings.

Then there’s the educational side. On Taco Bell’s Facebook page, you’ll see a series of videos that give viewers a glimpse behind the scenes.

Further, Taco Bell increases engagement by giving a sneak peek at new locations or its Bell Hotel. It then enhances trust by explaining how they serve customers safely and promotes timely, seasonal offers to drive sales.

Finally, Taco Bell uses personalization, trends, and exclusivity in its advertising, as you’ll see below.

Example of Effective Food Ads - Taco Bell

Taco Bell’s “Build Your Own Cravings Box” works on multiple levels:

  • It appeals to people’s desire to personalize while highlighting affordability and limited availability.
  • It also adds exclusivity by limiting its offer to online and app users, capturing the audience where they are at the time.
  • With the imaging, you’ll see mouth-watering food and a leisurely image, cementing Taco Bell’s reputation as friendly and family-orientated.

In other words, Taco Bell says a lot without using complicated imagery or too much detail. This shows that sometimes the simplest ideas are best.

M&M’S

Another way to engage an audience is to make your food ads fun, and this is something M&M’S achieves with ease.

M&M’S ads have been making us laugh for years, and some would say the brand exceeded expectations with one of its Super Bowl ads.

Taking its inspiration from modern life, the ad included everything from a “Karen” and “Mansplaining.” Dan Levy of “Schitt’s Creek” fame also put in an appearance.

Above all, though, the ad sought to make us feel more connected. Sarah Levy, Chief Marketing Officer at Mars Wrigley North America, explained the ad’s purpose was to: “Create better moments that make the world smile.”

If it’s in keeping with your brand, ask yourself how you can do the same.

Conclusion

The food industry is one of the most competitive, but that doesn’t mean your brand hasn’t got what it takes to get noticed.

There are several ways you can make your food ads more appealing to consumers, and it doesn’t need to cost you a lot of money.

Creating a consistent style and tone, adding some personality, and engaging with your audience is something every food business can do. You can also take inspiration from famous names like Chipotle and Taco Bell by using visual storytelling or an educational approach to keep your audience interested.

Whichever method you use, make sure you choose the right platform so you can reach and engage with your ideal audience.

Which food ad stands out for you? What are your best tips for creating effective food ads?

Consulting with Neil Patel

See How My Agency Can Drive Massive Amounts of Traffic to Your Website

  • SEO – unlock massive amounts of SEO traffic. See real results.
  • Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.
  • Paid Media – effective paid strategies with clear ROI.

Book a Call

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://neilpatel.com/blog/food-ads/

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How to Run Effective Food Ads

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How to Run Effective Food Ads

The food and beverage industry is growing fast. In the foreseeable future, analysts predict this sector will increase by 4.74 percent annually.

It’s also an area where new trends are constantly emerging, giving food businesses more chances to get on board with “hot” products.

For instance, more recently, there’s been a high demand for health, immunity, and plant-based foods, along with flavors with global appeal.

Increasing growth is good news for food businesses. However, to gain traction, companies need to differentiate themselves.

One way to achieve this is through advertisements that hit the spot creatively.

Food brands often use creative ads that indulge the senses while appealing to consumers’ physiological and emotional sides.

How can you do the same? Here are some tips you can start using today.

8 Tips for Creating Effective Food Ads

Many of the best food ads use proven techniques to capture viewers’ attention, get people talking, and build customer trust. Regardless of your budget, these are all methods you can use in your food ad campaigns.

Let’s get started with the first one:

1. Use Visual Storytelling

Brands have used storytelling for decades. However, there’s now a greater emphasis on visual storytelling. Rather than relying on words, strong visual imaging enables food brands to gain viewers’ attention in a marketing world full of clutter and rivals’ messaging.

When a brand uses visual storytelling effectively, these food ads can encourage an audience to become regular customers.

However, what does visual storytelling mean?

You’ll find plenty of definitions online, but Shlomi Ron, CEO of the Visual Storytelling Institute, says it involves four main factors:

  1. creating compelling narratives
  2. ensuring the customer is the main focus of the story
  3. developing an emotional, visual media experience
  4. distributing these elements throughout the buyer’s journey

At a recent webinar, Ron explained how visual storytelling would shape the next decade, citing brands like Panera Bread.

The Missouri-based company used its drivers in a campaign to improve consumer trust and credibility among shoppers. However, if you watch most of Panera Bread’s ads, you’ll notice visual storytelling is part of them.

How can you do the same? By:

  • Determining the reaction you want from consumers: Do you want them to feel happy? Relaxed? Confident? How can your ad convey that?
  • Learning from the best: There’s plenty of good examples of visual storytelling around. Find a brand in your niche that does it well.
  • Using tried and tested storytelling techniques: Hook your viewers from the first scene, show instead of telling, and create an effective narrative arc.
  • Including customer stories: Make your ads customer-focused while addressing their concerns or wants.

Another way to do this is by demonstrating your values, showing your consumers what you care about, and how your brand makes the world a better place.

2. Choose Your Colors Carefully

Color is one of the most critical parts of your food ads. Picking the right color engages consumers and can affect their buying behaviors.

The right color also builds your food brand’s identity. In a sector where your branding needs to be bold to get noticed, it’s not surprising many food companies frequently use bright primary colors.

Food and drink brands often use reds, blues, oranges, and greens—and these colors all speak to shoppers differently.

For example, advertisers use red to trigger appetite, and consumers associate green with health. Yellow shades reportedly increase serotonin and happiness.

When choosing your colors, ask yourself what emotions are you trying to express? How does your typical consumer think when they buy your product? How does your chosen color fit in with your brand overall?

3. Show Your Brand’s Voice and Personality

There’s a wide variety of personalities in food ads. You’ll see everything from playful and fun to formal and even functional. It all comes down to the overall tone of the individual brand.

However, whichever voice you’re going with needs to be powerful, and your buyers must recognize and relate to it.

Once you’ve decided on your brand’s personality, it’s best practice to incorporate it across your business, including your:

  • website
  • packaging
  • newsletters
  • logos

Take time to decide on your brand’s voice and ensure it’s consistent. Do you need inspiration? Take a look at Starbucks.

Starbucks example for creating effective food ads

As the company explains, it’s gone with an expressive, functional voice, and it uses the same tone in-store, on social media, and its website. Starbucks incorporates the same styles of typography throughout too.

Take a note from Starbucks and create consistency throughout your food ads, right from the colors you use to the typography and tone.

4. Research Each Platform for Advertising

You could create the world’s best food ad, but if you’re putting it in front of the wrong audience, it’s going to be a waste of time and money.

There are many ways to get your brand noticed, but don’t feel like you have to be on every platform. The right vertical for you depends on who your market is and where you can find them.

If you’re using social media, then according to Up Menu:

  • Facebook has enormous potential for restaurants.
  • Twitter works best for sharing details of food industry happenings.
  • Instagram and Pinterest work well for visual storytelling and sharing images.
  • YouTube is the most obvious choice for sharing video guides.

Additionally, many food brands are using TikTok well, like Chipotle and Kool-Aid.

It’s not all about social media, though. A lot of us consume information in different ways. Some prefer the website or blog format, while others like information presented in a newsletter or video adverts to watch on the go.

Make sure you understand your audience’s preferences so you can reach them and think of creative ways to captivate them.

5. Engage With Your Audience

While it won’t always be applicable, engaging with your audience is essential for brand building, and there are many ways you can do this.

Social media is open to everyone. It’s also one of the easier ways to engross your audience. You could do this by:

  • sharing your food ads and inviting views
  • asking followers to create user-generated content
  • offering discounts and contests.

Away from social media, you could include calls to action (CTAs), website links, and sign-up forms to drive customers back to your site and nurture leads.

6. Keep Ahead of Trends

Knowing what’s hot is an effective way to boost your sales. One of the quickest ways of keeping up with new fashions is Google Trends.

You can use Google Trends for global searches or more localized regions, making it ideal for picking up on niche ideas for a specific area.

For instance, if you search for “food,” then “take out food” and “fast food restaurant near me” appear in the top five.

Tips for Creating Effective Food Ads - Use Google Trends

Niche it down further to “ice cream,” and you’ll get more specific search terms you could potentially work with.

Use Google Trends for Creating Effective Food Ads - Ice cream example

Other ways of identifying trends include Ubersuggest. There’s a free tool available, or you can sign up for the paid version for more features and a seven-day trial.

7. Make It Personal

Put a face to the name or tell the story behind the brand’s origins in your advertising. Amy’s Kitchen, for example, does this well.

You’ve only got to look at the story on the packaging to know Amy’s Kitchen is a family business that advocates organic, wholesome foods. If you go further and look at the website, you’ll see a group of happy employees. Additionally, you’ll learn that Amy’s supports local farmers and cares about quality.

As you can see, Amy’s advertising reflects their wholesome branding.

Amy's kitchen food ads

Amy’s Kitchen also supports its message about eating well and community through:

  • newsletters and blog posts
  • explaining its philosophy
  • giving visitors a glimpse inside its business

These are all things your brand can learn from and incorporate into your food ads. What’s your unique story, and how can you use it in your branding? Can you:

  • Tell the story of its origins?
  • Feature your images?
  • Include your name in the brand?
  • Explain your company ethics?

Anything that differentiates your food ads will give you a better chance of getting noticed and set you apart from competitors.

8. Tell Your Customers What to Do Next

Your customers or potential buyers have finished reading your emails, looking at your newsletters, or visiting your social media pages.

What do you want them to do next, and how do you express this?

The usual technique is the CTA. For instance, if a would-be customer visits your website, where do you want them to go from there?

Do you want to encourage them to sign up for a newsletter or social media so they can learn more about your brand? Tell them, and maybe even offer an incentive!

3 Examples of Effective Food Ads

The advertising world’s given us many memorable moments. Whether it’s taking center stage at the Super Bowl, or just one of those great food ads you’ve seen on the TV that’s got you talking, these adverts are part of our culture.

Here are some of the best examples:

Chipotle

Chipotle is a real success story. It’s innovative, accessible, and excelling in its digital sales. However, that’s not the only area where the California-based Mexican grill shines.

Chipotle is great at making adverts that get noticed. Let’s take its “Back to the Start” campaign as an example.

The animated ad debuted in U.S. movie theatres and at the Grammys. It’s a great example of visual storytelling. The ad highlights why we should consider looking towards a more sustainable approach to farming and food.

Example of Effective Food Ads - Chipotle

What makes the ad so great is it not only used visual storytelling to its maximum but also touched on a subject people care about, demonstrating an understanding of its audience and beyond.

Further, it showed the brand’s personality, and Chipotle put plenty of consideration into its chosen platform.

Anyone can take the Chipotle approach in their food ads: use visual storytelling, engage an audience, and create a compelling narrative. Then ensure you put the ad on the right channels to get it noticed.

Taco Bell

Taco Bell has got social media advertising down to a fine art. When it’s not promoting its latest products to its near one million Facebook followers, it’s taking the educational approach.

Taco Bell uses its ads on Facebook to create a sense of urgency or excitement by announcing the return of old favorites or new store openings.

Then there’s the educational side. On Taco Bell’s Facebook page, you’ll see a series of videos that give viewers a glimpse behind the scenes.

Further, Taco Bell increases engagement by giving a sneak peek at new locations or its Bell Hotel. It then enhances trust by explaining how they serve customers safely and promotes timely, seasonal offers to drive sales.

Finally, Taco Bell uses personalization, trends, and exclusivity in its advertising, as you’ll see below.

Example of Effective Food Ads - Taco Bell

Taco Bell’s “Build Your Own Cravings Box” works on multiple levels:

  • It appeals to people’s desire to personalize while highlighting affordability and limited availability.
  • It also adds exclusivity by limiting its offer to online and app users, capturing the audience where they are at the time.
  • With the imaging, you’ll see mouth-watering food and a leisurely image, cementing Taco Bell’s reputation as friendly and family-orientated.

In other words, Taco Bell says a lot without using complicated imagery or too much detail. This shows that sometimes the simplest ideas are best.

M&M’S

Another way to engage an audience is to make your food ads fun, and this is something M&M’S achieves with ease.

M&M’S ads have been making us laugh for years, and some would say the brand exceeded expectations with one of its Super Bowl ads.

Taking its inspiration from modern life, the ad included everything from a “Karen” and “Mansplaining.” Dan Levy of “Schitt’s Creek” fame also put in an appearance.

Above all, though, the ad sought to make us feel more connected. Sarah Levy, Chief Marketing Officer at Mars Wrigley North America, explained the ad’s purpose was to: “Create better moments that make the world smile.”

If it’s in keeping with your brand, ask yourself how you can do the same.

Conclusion

The food industry is one of the most competitive, but that doesn’t mean your brand hasn’t got what it takes to get noticed.

There are several ways you can make your food ads more appealing to consumers, and it doesn’t need to cost you a lot of money.

Creating a consistent style and tone, adding some personality, and engaging with your audience is something every food business can do. You can also take inspiration from famous names like Chipotle and Taco Bell by using visual storytelling or an educational approach to keep your audience interested.

Whichever method you use, make sure you choose the right platform so you can reach and engage with your ideal audience.

Which food ad stands out for you? What are your best tips for creating effective food ads?

Consulting with Neil Patel

See How My Agency Can Drive Massive Amounts of Traffic to Your Website

  • SEO – unlock massive amounts of SEO traffic. See real results.
  • Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.
  • Paid Media – effective paid strategies with clear ROI.

Book a Call

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://neilpatel.com/blog/food-ads/

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How a band of P2P hackers planted the seeds of a unique expense management giant

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Individuality often has no place in the enterprise software space. In a market where a single contract can easily run into the millions, homogeneity is the herald of reliability and serves to reassure buyers of the worth of their potential purchase.

So it’s natural to think a company in the expense report management business would keep it simple and play it by the book. But one look at Expensify is enough to tell you that this is a company that never even looked for the book.

Expensify’s origin story is one of a scrappy group of developers who turned travel into a catalyst for ideas and stuck together through highs and lows, ending up building one of the most unexpectedly original companies in enterprise software today.

Right from its famous “workcations,” to its management structure and its decision-making policies, Expensify has it in its DNA to eschew so-called best practices for its own ideas — a philosophy rooted in its founder and early team’s P2P hacker background and do-it-yourself attitude. As a result, Expensify is atypical of startups in many ways, inside and out.

Founder and CEO David Barrett made it clear his company was different in our first call itself: “We hire in a super different way. We have a very unusual internal management structure. Our business model itself is very unusual. We don’t have any salespeople, for example. We’re an incredibly small company. We focus on the employees over the bosses. Our technology stack is completely different. Our approach toward product design is very different.”

That description would make some people call Expensify weird even by startup standards, but this essential difference has set it apart in a space dominated by giants such as SAP Concur and Coupa. And that’s ultimately been to its benefit: Expensify reached $100 million in annual recurring revenue in 2020, with hefty 25% EBITDA margins to boot. There were also rumors of the company planning to go public during our interviews for this EC-1, but they stopped speaking to us in March, and now we know why: Expensify confidentially filed to go public on May 3.

Expensify’s origin story is one of a scrappy group of developers who turned travel into a catalyst for ideas and stuck together through highs and lows, ending up building one of the most unexpectedly original companies in enterprise software today.

When David met Travis …

To truly understand Expensify, you first need to take a close look at a unique, short-lived, P2P file-sharing company called Red Swoosh, which was Travis Kalanick’s startup before he founded Uber. Framed by Kalanick as his “revenge business” after his previous P2P startup Scour was sued into oblivion for copyright infringement, Red Swoosh would be the precursor for Expensify’s future culture and ethos. In fact, many of Expensify’s initial team actually met at Red Swoosh, which was eventually acquired by Akamai Technologies in 2007 for $18.7 million.

Barrett, a self-proclaimed alpha geek and lifelong software engineer, was actually Red Swoosh’s last engineering manager, hired after the failure of his first project, iGlance.com, a P2P push-to-talk program that couldn’t compete against Skype. “While I was licking my wounds from that experience, I was approached by Travis Kalanick who was running a startup called Red Swoosh,” he recalled in an interview.

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://techcrunch.com/2021/05/10/expensify-ec1-origin/

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How to Use Blockchain in Marketing Data Security

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How to Use Blockchain in Marketing Data Security

The boom of Bitcoin has made blockchain technology a trending topic.

However, it wasn’t always viewed in the most favorable light. When cryptocurrencies emerged, it was primarily used for seedy transactions on the dark web.

Luckily, sentiment and use have changed. More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business. 

This technology can do more than buy and sell cryptocurrencies. It has the potential to impact how we work, even if you’re not planning to accept cryptocurrency as a payment method.

Here’s what you need to know about its effect on the digital marketing industry.

What Is Blockchain Technology?

Let’s start with the basics.

Blockchain technology is a new way to secure your data.

The “blocks” are pieces of digital information or records, and the “chains” are public databases housing the information.

You can use blocks to store information like:

  • financial transactions
  • contracts
  • medical data
  • supply information
  • confidential customer data

Here’s how a block of information is created and then stored in a chain:

  1. A transaction takes place, e.g., someone buys $100 of Bitcoin.
  2. The transaction is verified and stored as a block.
  3. The block gets a unique identification code called a “hash.”
  4. The blocks of information are bound and secured together by cryptographic principles called chains.

How Does Blockchain Work for Data Security?

Blockchain is a possible solution to giving customers peace of mind over their data.

Every couple of months, you hear news stories about companies experiencing customer data leaks.

Credit card information, passwords, physical addresses, and more are exposed on the dark web, making people vulnerable to cyber crimes like:

  • identify theft
  • phishing schemes
  • online harassment
  • cyberstalking 

After all, data is valuable.

Every time we search on Google, buy an item on Amazon, or double-tap on an Instagram post, this information is tracked because it’s valuable.

The high level of security offered by this technology allows companies to establish a secure data network to record and store consumer’s data.

However, you can’t delete this data. Once it’s recorded in the chain, it’s there forever.

While this means you won’t be able to pick what data is recorded, blockchain does have the potential to allow users to decide what data to share and with whom.

Why Should You Use Blockchain in Marketing Data Security?

Marketers can leverage blockchain by giving customers transparency and data protection while combating fraud and building brand recognition. These are attributes people may be searching for so they can feel safe doing business with a company.

Here are some of the benefits of using this technology in marketing data security.

Blockchain Offers Greater Transparency and Accountability

The biggest benefit is its transparency. The transaction ledger is open to public viewing, which adds a layer of accountability. 

It ensures businesses have to act responsibly and with integrity when using consumers’ data.

No matter your company size, it’s not always easy to gain trust. People are naturally skeptical about the information online, especially in the era of deepfakes.

As a result, transparency has a major impact on consumers’ purchasing decisions.

Blockchain Improves Security, Encryption, and Validation

Each time blockchain creates a new transaction, it’s encrypted and linked to the previous transaction.

Once it’s formed, it’s impossible to alter.

Blockchain’s immutable and incorruptible nature makes it incredibly safe to use, protects information from becoming falsified, and lowers the risk of hacks.

Marketers can also use smart contracts for added trust, transparency, and security. This automates workflow by triggering the following action when conditions are met.

How Could Blockchain Change the Marketing Industry for Data Security?

This new technology may be on track to disrupt digital marketing, including how we collect data and interact with customers.

Here are some ways the technology could change everything from keyword tracking to creating more data-driven campaigns.

Improved Keyword Tracking

Over the last couple of years, tracking keywords has become easier.

With tools like Ubersuggest, it’s easy to see how you’re performing in search. What if you could combine that with this new technology?

Marketers could use the technology to track keyword positions across all devices in any location. With blockchain, you have real numbers to use for more data-driven and accurate campaigns.

Decentralized Social Media

Data breaches and Facebook’s involvement in the 2016 US elections are causing social media users to become more aware of how their data can be used against them.

As a response, there’s a growing market for decentralized social media networks. These sites allow users to share, connect, and discover content without surveillance. 

What does this mean for marketers?

If sites using this technology grow in popularity, it will force us to stop relying on easy data collection and look at new ways to generate leads. 

Generate Better Leads

Like most marketers, you probably pull information from various sources and run your campaign based on what you’ve found.

The only problem? The data is not always accurate.

With blockchain, marketers can go straight to the consumer for data collection. You could incentivize people to give you access to their information.

For example, if you want someone to subscribe to your newsletter, you could pay the reader a small amount each time they read an email.

While this would likely have a higher upfront cost, a customer is a much stronger lead if they’re prepared to hand over their data. Using this type of method could tighten your sales funnel and give you more qualified leads ready for nurturing.

Eliminating Click Fraud in Online Ads

One of the biggest problems in the digital marketing space is click fraud.

This is when a human or a computer program clicks on ads pretending to be a legitimate user. Site owners often use this tactic to boost their ad revenue.

Using blockchain, you can make sure ad impressions and clicks are authentic.

adChain is a company working to combat this problem. The adChain Registry uses a smart contract on blockchain to authentic engagement. 

Their results show it can help increase transparency and reduce online digital advertising fraud.

Transparency for Customers

When using blockchain technology, your customers know who has access to their data and how they got it.

It can stop nefarious companies from selling cold lead marketing data and help customers control the spam filling their inboxes.

For marketers, less time could be wasted on leads who don’t care about your business. You’ll have a pool of real people with the problem your product or service solves.

Examples of Blockchain Companies

Here are how some companies are already using this new(ish) technology.

Spring Labs 

Spring Labs uses blockchain to verify identities and reduce fraud in the financial sector. It helps institutions securely control and mutually benefit from sharing information without leaking sensitive data.

Coinbase 

Coinbase is one of the largest companies in the world using blockchain technology. The digital portfolio allows users to buy and sell cryptocurrencies like Bitcoin and Litecoin. According to a report from Axios, when Coinbase sold shares on the public market, it was evaluated at $100 billion.

blockchain cryptocurrency company coinbase sign-up form

Mythical Games 

Mythical Games creates blockchain-based games where players can make money by selling digital ownership of items. Using the technology, Mythical Games can verify the scarcity of an item and create a record of ownership. 

mythical games about us page regarding blockchain games

Doc.ai 

Doc.ai is an app using blockchain and machine learning technology. It works by combining all your medical data from pharmacies, doctor visits, hospitals, etc., into one secure location. It gives patients the ability to manage their medical data and offers predictive insights about risks of future illnesses or diseases.

Blockchain in Marketing FAQ

What Is Blockchain Technology?

It is a new technology that secures data for financial transactions, medical data, and even marketing.

How Does Blockchain Increase Data Security?

Blockchain data uses cryptography to protect data, making it more secure.

Why Should You Consider Blockchain for Marketing Data Security?

It gives your audience more control over their data, increases transparency, and is more secure.

How Could Blockchain Change the Marketing Industry?

Blockchain has the potential to increase data security, improve keyword tracking, decentralize social media, improve lead quality, and eliminate click fraud.

Conclusion

Blockchain is far more than just technology for processing cryptocurrency payments. 

Digital marketers can tap into its power to give consumers more control over their information, add an extra layer of security to build trust, and tap into valuable, distilled data without all the fluff.

How do you think blockchain will change the world of digital marketing?

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Source: https://neilpatel.com/blog/blockchain-marketing/

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