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7 Ways to Skyrocket Business Growth Using Blockchain

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Every business owner is looking for ways to expand their market reach and boost their revenue generation. Luckily, technological advancements are providing new strategies that can set them apart from competitors in the market.

Blockchain technology is one of those fresh strategies that is quickly transforming the business realm. This technology stores transaction in an electronic register (database) in the form of blocks, where they cannot be altered in any shape or form. People only associate Blockchain technology with cryptocurrencies, misunderstanding that it is just a branch. This article highlights how your business can benefit by adopting the path of Blockchain technology.

Here are 7 ways to skyrocket your business growth using Blockchain:

1.    Helps Build Trust with Customers

Many businesses fear that changing up strategies can be detrimental to their success. But the truth is that if businesses want to stay relevant in the long-run, then they need to embrace new trends and technologies.

This fear is often associated with Blockchain technology as it is relatively new compared to more traditional systems. But leveraging Blockchain can help companies unlock unearthed potential and improve their audience reach. The best way to get started is by showing existing customers how this technology can offer a lot of advantages, the most important being increased confidentiality.

Businesses that aren’t ready to accept this change will get left behind, so now’s your chance to make the shift.

2.    Adds Ease In Employing Reliable Staff

Businesses need to have a cooperative and committing staff to be able to increase their business’s development because “team-work makes the dream work.”

However, it requires a lot of time and research to be able to recruit employees that are dedicated enough. Blockchain can ease that burden and does the job quickly.

Most candidates will add information in their CVs that might not be accurate; Blockchain can allow you to legally have access to all their personal records, like academic and past employment. This way, you can check the legitimacy of their aptitude and be able to recruit the most talented.

Hence, this method can help you hire the staff that will help you reach your goals in your business and gain success.

3.    Prevents Irrelevant Ads

Online advertisement has been around for a very long time. They can’t be taken down or get removed as a lot of money has been spent on them. How many times have we been interrupted by ads while browsing the web for something? Too many! Blockchain can play a major part in eliminating the amount of spammy content we’re subjected to while browsing. Since ads cannot be removed from the internet, Blockchain gives clients the liberty to choose what kind of ads they would like to see while surfing the net. This way, the person who creates those ads can also benefit from this by gaining qualified traffic and having more exposure.

4.    Makes Online Transactions Secure And Confidential

Most people worry about their personal information being compromised or getting hacked when performing online transactions. However, the Blockchain prevents that from happening.

It makes sure that all the weak points are fixed so that it cannot be tampered with or hacked. It allows you to perform online transactions on the internet without needing to use payment processors like PayPal, Bank, Credit Card, etc.

It also ensures that a customer’s previous transactions can’t be viewed unless it’s someone who is a relative or involved with the customer. For example, a carpet cleaning company leverages Blockchain technology to aid customers in conducting anonymous online transactions, eliminating all kinds of additional charges which are involved when using traditional payment methods. This will definitely act as a draw to those tech-savvy audiences that are keen to shop online without leaving any traceable tracks behind.

5.    Improved Auditing

The Blockchain serves as a balance sheet to document transactions and check if they are efficient and authentic. The process of evaluating recorded transactions to check if it is precise, applicable, and dependable is known as an audit.

For example, instead of asking third parties to send confirmation statements, auditors can easily validate transactions by using free Blockchain ledgers online.

6.    Easy to Raise Funds

There used to be a time where you would need to request a loan from a bank to be able to fund your business, but now the times have changed drastically. Now you can find multiple ways to fund your business.

ICO (Initial Coin Offering) has become the most well-known and admired way to raise capital for your business venture. It can also be known as a token sale. Investors are offered a token in the form of cryptocurrency in exchange for real money or any other digital currency. This new methodology helps to raise funds as it offers some form of value to the investor.

7.    Successful Marketing Campaign

Companies depend on data related to consumer interest’s drive better marketing. Market research is another area where Blockchain technology can help third-party companies to obtain actionable insights. There have been some notable use cases of Blockchain that are empowering digital marketers to build better relationships with customers. This is known as Blockchain Marketing.

Since Blockchain requires no middleman, there is an emphasis on consumer data confidentiality. And the data is owned by the customer, so they’re able to share it willingly with the advertising platform. Once the data is provided, marketers can direct more personalized campaigns towards specified audiences, so there are higher conversions. Moving forward, we are more likely to see this form of digital advertising being leveraged by companies.

Conclusion – Using Blockchain the Smart Way

If you are planning to upgrade your business through the implementation of Blockchain, it is advised to keep in touch with a legitimate Blockchain development firm. This technology has just entered the phase of implementation, with research being conducted to discover its range of applications. With little knowledge available about its hidden challenges, it will be tough to navigate obstacles due to lack of experience. But with its immense potential, it would be foolish not to harness the power of this technology.


Source: Shaheryar Sadiq. Shaheryar provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing.

 

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7th Global Blockchain Congress by Agora Group & TDeFi on June 21st and 22nd, 2021, Dubai.

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The 7th edition of the world-renowned flagship Global Blockchain Congress by Agora Group is taking place on June 21st and 22nd, 2021 in Dubai & co-hosted by TDeFi. We are also happy to have Woonkly as a Title Sponsor for this event.

This edition’s theme is “Celebrating DeFi and NFTs” and will boast an amazing line up of speakers including Keynote Addresses by His Excellency Ahmed Bin Sulayem, Executive Chairman & CEO of Dubai Multi Commodities Centre, Hubertus Thonhauser, Chairman of the Board of Tezos Foundation, Fiorenzo Manganiello, Partner at Lian Group and many others.

The event is a closed door, exclusive congress that can be attended by invitation only. Agora will be hosting more than 100 investors and 30 Sponsors (Global Blockchain, DeFi and NFTs projects looking to raise funds). 

 

The first six editions of the Global Blockchain congress were a tremendous success and we were able to host more than 450 investors and more than 90 blockchain startups and were able to raise Millions in funds for our participating projects.

 

 

This is an exclusive, closed-door Congress to connect startups with investors and secure funds.

 

Startup founders from all over the world need financial advocates on their side. Raising funds and receiving funding is vital to the growth and success of startups. NOW is the right time for international startups to tap into a pool of highly engaged investors from the MENA region who are actively looking to invest in exciting and promising companies.

“Pitches are good and all, but have you ever sat on a table for 8 hours with 30 minutes one-on-one meetings with 50 rotating investors? Agora is next level. I went to this conference last year, and it was like speed dating with investors. THIS IS EXACTLY HOW IT SHOULD BE. If you’re in Dubai or can get there, and are looking to raise funds for your project, this is your jam.”

Nikita Sachdev, Co-Founder, LunaPR.io

 

Previous Notable Speakers:

H.E. Naokazu Takemoto – Minister of State for Science and Technology Policy, Japan.

Dr. Obaid Al Zaabi – CEO, Securities & Commodities Authority, UAE.

Baiba Broka – Member of the General Council, International Institute for the Unification of Private Law, Working Group Member on Cryptocurrency Regulation, Ministry of Finance, Latvia, and Former Minister of Justice, Latvia.

Josef‌ ‌Holm‌ – Founding Partner, Draper Goren Holm

 

Kristina Lucrezia Corner – Managing Editor, Cointelegraph.

Ralf Glabischnig – Founder & Board Member, Crypto Valley Venture Capital.

H.E. Zulfiquar Ghadiyali – Executive Director Of DIHC under chairmanship of HH Sheikh Mohammed bin Sultan bin Hamdan Al Nahyan

Zachary Cefaratti – CEO & Principal Founder, Dalma Capital

Wai Lum Kwok – Senior Executive Director & Financial Services Regulatory Authority, Abu Dhabi Global Market (ADGM)

 

For participation apply here:  http://bit.ly/The7thGBC 

Official website: https://agoragroup.ae/events/global_blockchain_congress_7th_edition

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4 Common Cryptocurrency Scams

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4 Common Cryptocurrency Scams

Wherever there is a new financial product or industry trend, you can be sure that there are scammers out there waiting to try and take advantage. Cryptocurrency has exploded in recent years, and for this reason, you need to be really careful when you are involved in the industry and buying and selling crypto. There are a few common scams that you should be aware of. This will greatly reduce your chances of getting conned.

This isn’t an exhaustive list, there are certainly more crypto scams out there than on this list, but by knowing the most common ways in which you can get scammed, you’re more likely to prevent it from happening. Combine this with tools like reverse email lookup to ensure you know who to trust.

Exchange and Wallet Hacks

Your data is at risk when you use a crypto wallet service. There have been high-profile hacks where hackers manage to steal thousands of email addresses and other personal details. These can be published or sold on the dark web and you could even find yourself susceptible to an account takeover. When you use a crypto exchange or wallet, you must make sure that you know the company is trustworthy. Even then, some aspects are out of your hands.

 

ZDnet reports that there were billions stolen last year, including attacks on Exchanges to the value of $300 million in losses. Even if the cryptocurrency itself is secure, hackers may have a way around it; targeting the wallets.

 

This government bulletin even warns people about the fact that crypto can be susceptible to hacking.

Scamming Emails

It’s always a possibility that you will get caught out by a scam email. Many scammers send out phishing emails posing as a crypto marketplace or wallet you might be signed up to. This can make it incredibly difficult to differentiate what is real from what is a scam. If you get caught out you might end up accidentally giving your data to a scammer.

 

Always use a reverse email search tool so that you can check if the source of an email looks legit. It could be that it has come from a domain that is a spoof or has a history of scams.

Social Media Scams

Social media account takeovers and hacks can be dangerous. In some cases, Twitter accounts have been taken over, and people have asked for funds to be sent to their blockchain address. This is usually in return for a promise of the money being sent back double, or some other reward that is never going to come. Even Elon Musk has had his account hacked and ended up a part of one of these crypto social media scams. Twitter’s share price dropped 5% as a result.

ICO Scams

Initial coin offerings give scammers the opportunity to scam people. This could be through a fake website, for example. It appears like any other ICO but when the user deposits their coins into the wallet, money may be stolen.

ICOs can be fully fraudulent, as people use fake advertising to try and scam people out of their hard-earned cash. The SEC has even had to step in with some examples, such as Plexcoin, which turned out to be nothing more than a Ponzi scheme.

 

There was a huge boom in these types of scams in 2017, largely triggered by the publicity of Ethereum, but ICO scams are becoming less frequent as the industry is now regulated far more heavily, but there are some scary examples of people losing a lot of money.

How to Report Cryptocurrency Scams

When you get scammed, quick reporting might help you to try and regain the money or to stop others from experiencing the same thing.

 

You don’t even have to have been the subject of a scam to report it. For example, if you see something on Twitter that looks like a scam, you may want to let the authorities know.

 

The Federal Trade Commission is responsible for this and they have published some intriguing figures. Did you know that according to the Consumer Sentinel Network Data Book, crypto has overtaken checkbook and money order scams in frequency, and the value now exceeds that of debit card scams?

 

The FTC may be able to help. Go straight to the FTC at ftc.gov/complaint where you can fill in a form providing details or even contact them directly. The FTC is working hard to prevent these types of financial scams.

Conclusion

Like virtually any big, growing industry, there are teething problems. For crypto, scams are one of the biggest issues people face. This doesn’t mean that you should avoid the industry altogether, but it makes a lot of sense to be vigilant and try to ensure that you don’t lose money by being too trusting. Treat all emails and social media communication with a lot of caution when they are discussing Bitcoin or other cryptocurrencies, and ensure that you stay safe whenever giving out your details or handing over money.

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Overview and Market Trends of Crypto Games in 2021

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The number of gamers worldwide is estimated at around 2.6 billion in 2020. The upward trend will add another 125 million by the end of 2021. About half of them hail from the Asia-Pacific region. The crypto gaming scene is representing an increasingly large portion of that number. Crypto games are still a relatively unknown term, at least to the general public, but in 2021 they are expected to explode due to various trends detected in this year. The potential is just too great to be ignored. Ability to reward players and let them trade for real money their in-game items is something a lot of games have tried – mostly unsuccessfully – to achieve in the past. Thanks to blockchain technology, that goal is possible now.

What Is Crypto Gaming?

Crypto games are a relatively new addition to the gaming world. The first games appeared just a few years ago. The main aspect of crypto games is collecting items that rise or fall in value and that can be sold at any time, provided you can find a buyer. One of the first popular crypto games was CryptoKitties. In the game, you can buy a cat and groom it. You can even buy two and breed new kittens. The price goes up and down and you can sell your cats or buy new ones. The most expensive cat ever sold on CryptoKitties reached an astonishing price of $117,000. It was to be expected that the first crypto games would be about cats, but they came in all shapes and flavors. You can collect heroes, monsters, fish, even hamsters. Considering the choice of genres, it is easy to find a game that suits your preferences.

Crypto and iGaming

The iGaming industry is one of the fastest-growing segments of gaming. It is expected to reach a value of 300 billion by 2025. It is no wonder then that a lot of crypto developers are pivoting to it, making their coins iGaming-friendly. 2021 will be huge in terms of using bitcoin for iGaming, judging by some indicators. There is even talk of creating digital coins exclusively for online gambling, although that is far-fetched at the moment. Already established coins, like Bitcoin, Tether, and Ethereum are functioning just fine and are being adopted by more and more online casinos. At this rate, there won’t be an online gambling platform that doesn’t accept them by the end of 2021.

The Trending Platform in 2021

Most crypto games available today are based on the Ethereum blockchain and we don’t see that changing in 2021. Simply put, the Ethereum blockchain is an extremely convenient platform for this kind of apps. IT is readily available, easily modified, and has great tech support to bail out developers when they hit a snag. All these attributes make Ethereum perfect for crypto gaming since the majority of the studios developing games are independent. As such, they can’t afford the muscle power large developers have at their disposal, and having friendly tech support and a platform that can be easily adapted to their needs is crucial. However, this too can change in the upcoming year, but more on that later.

The Developers

As we mentioned earlier, there is only a handful of big names in crypto gaming. Most developers are small indie companies and startups. For the last two or three years, they have been working diligently to create games and in 2021, they are poised to reap the benefits of their hard work. Some of the games, like My Crypto Heroes or Blockchain Cuties, already boast thousands of players and are ready to blow. This will allow their creators to emerge as the first crypto gaming powerhouses on the market. On the other hand, a lot of established studios are eyeing crypto gaming and making plans to join in the fray. They will bring to bear a massive amount of money, influence, and talent, which will affect the segment in a considerable way.

The Benefits of Crypto Gaming

Blockchain technology is on the verge of transforming the Internet. The benefits it offers are huge, but one thing that is slowing its implementation is that most people don’t know enough about it. Crypto games can help with that. By presenting this newfangled technology in a familiar manner – and what is more familiar than gaming – crypto games will allow people to get acquainted with it. This familiarity will make the adoption of all other applications of blockchain that much easier. Even casual gamers, who spend just a few hours weekly playing crypto games will be familiar enough with it that blockchain won’t sound so alien to them. Crypto games will help the world adjust to blockchain in preparation for its wide application.

Crypto Games That Will Mark 2021

Predicting which games will be huge in 2021 can be ungrateful, but we will give it a try. One of our favorites is Forgotten Artifacts. It appeals to our Dr. Indiana Jones fantasies, as it lets you collect various items and artifacts around the game world. The game is still in beta and one limitation is that it can only be played with an Enjin wallet. My Crypto Heroes is another game that shows tremendous potential. Based on Japanese mythology, it allows you to collect various heroes and train them to add new characteristics and increase their value. For our final recommendation, we have chosen Blockchain Cuties. Think of it as Tamagotchi, but with cute monsters instead. You can collect them, breed them, and train them to increase their skill in battle.

 

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Zumo launches smart portfolio feature to view and manage overall crypto assets

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  • Zumo Smartfolio allows users to clearly access the current and historical value of their digital currencies

 

  • The feature, included in the app’s 2.13 version, also provides insights into possible exchange opportunities to make a profit

 

Edinburgh, UK – 21 December 2020.- Zumo, the digital wallet and payments platform, has launched Zumo Smartfolio, the latest of the app’s innovative features enabling users to view and manage their overall crypto assets and track the relative position of each of their exchanges in a simple and intuitive way.

The introduction of Zumo Smartfolio in the 2.13 version of the app allows users to access the current and historical value of their exchanges, as well as to see how much gain, or loss, they have made on them over time. The new feature includes a smart portfolio score calculated by matching a user’s buying positions with their sales, providing insights into possible exchange opportunities that could make them profit.

In addition, Zumo Smartfolio has been designed to ensure users can view their data in an intuitive way through interactive pie and line graphs. Users can set the time frame of their Smartfolio to see how their asset values have changed with one day, one week, one month, three months, and all-inclusive timeframes.

Paul Roach, chief product officer of Zumo, said: “By offering Zumo users this feature, we make it even easier for them to take control of their own funds and become responsible smart money-savers, investors or traders. Or even all three.

“Zumo Smartfolio is the latest of a series of innovative features we are launching in the next few months. Users will soon be able to view and download their entire exchange history, as well as their associated Smartfolio data, and spend cryptocurrency alongside traditional money in everyday situations with the upcoming Zumo convertible debit card.”

Zumo App was launched in the UK to make the benefits of blockchain and cryptocurrencies more accessible to everyone by offering users the chance to buy, sell, spend, and send both fiat and cryptocurrencies. The launch of Zumo version 2.12 in November introduced Exchange Price Alerts, a feature that allows users to set up price alerts, notifying them when the price of Bitcoin or Ether reaches a certain level.

 

NOTES TO EDITORS

 

About Zumo

Founded in Edinburgh in 2018 by experienced entrepreneurs Paul Roach and Nick Jones, Zumo’s fully decentralized, patent-pending, HD wallet infrastructure is available direct to consumers through Zumo App and to businesses through ZumoKit (our SDK) and enterprise partnership solutions in the developing world.

 

Zumo is a purpose-driven fintech business with transparency and financial inclusion at the core of our values. We’re on a mission to bring the benefits of decentralization, digital assets, and blockchain technology to ordinary people, everywhere. Our platform enables users to safely store, send, spend, and exchange digital money anywhere in the world easily and cheaply from a mobile device. We do this in the fastest, most transparent, and secure way possible. Our core technology is patent-pending and massively differentiated, giving us the potential to create a world-leading position for a British company, whilst making a big contribution to financial inclusion at a time of the global crisis caused by Covid-19.

 

For more information

Scott Reid

Scott.reid@charlottestpartners.co.uk

Mob +44 7912 483423

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