Sales practices are constantly evolving. There are always new ways to serve the buyer’s increasing expectations and demands. The key to a good sales enablement strategy is knowing how to use the same people, products, and services, and aiding them to customize their selling approach to a targeted audience. Therefore, if an organisation wants to stay ahead of the competition, it must stay agile and constantly develop its sales enablement tools. The following are 7 major ways collaborative virtual reality environments can supplement your sales enablement toolkit.
With the fierce competition in today’s attention economy, standing out in the digital world is more important than ever. Since people are naturally drawn towards the newest technologies, VR is the next way to capture customers’ attention. By creating a sales-enabling environment in a virtual space, studies show that customers have a 25% higher level of focus than normal. Using this technology will not only demonstrate that your service is different and state-of-the-art, but will leave a lasting positive impression.
Once you’ve captured your customers’ attention, VR also facilitates your ability to engage with them and earn their trust. For years, social media has been a powerhouse when it comes to profitable sales tools. It allows for personal and targeted interaction with customers and enhances long-term brand loyalty. Virtual reality platforms take this ability to the next level. Because of its immersiveness, VR accelerates customer engagement and has shown to boost their motivation to socialize by 34%. This effect occurs because it provides authentic and meaningful experiences with company representatives that reflect typical physical social interactions.
Virtual reality platforms are great for interacting with customers, but they’re also great for your employees too. If you want to teach them hard skills like how to use a machine or piece of equipment, VR is an obvious solution since it simulates the physical experience with no risk. However, VR is also great at training employees soft skills like communication, teamwork, and leadership. This type of training in VR has proven to be 4x faster than classroom learning and 1.5x faster than e-learning. Since VR training feels real, students finish the learning experience with 275% more confidence to use their new skills in the field.
One of the reasons why VR works so well with communication and training is because virtual environments are 3.75x more emotionally engaging. The realism of VR combined with the ability to go beyond what is real creates a sense of serendipity that boosts the feeling of understanding by 20%, satisfaction by 25%, and belonging by 35%. There is something magical about making an unreal world feel real, and people’s positive emotional response demonstrates this wonder.
Because of VR’s enhanced ability to teach, supplemented by the emotional engagement it provides, users also experience a great sense of team building and collaboration. Meeting participants collaborating on a task can take 42% less time in a VR environment compared to only audio, and 12% less time compared to video.
When it comes to VR, sales teams will no longer be limited to standard methods like providing sales material. In virtual worlds, sales members can select, retract, modify, and improve everything in an instant. Because of this feature, there is no burden of carrying overstuff baggage across the globe. Instead, the entire sales process, from open to close, can be smooth, hands-free, fast, and fun.
Not only does using VR add great value, but it eliminates great cost. Whether you want to save costs on a physical store, rent a space to engage with prospective customers, provide an office for employee training, show off physical materials, reduce time spent preparing, or interact with people across the globe without the expense of flights and lodging, virtual reality has a solution for you.
The world of virtual reality and all its advancements are very exciting. It seems every day we get closer to crossing a threshold where VR usage is as normal as all our other technologies. VR companies take pride in helping their clients stay ahead of the competition, and the value their solutions provide practically sell themselves. It’s clear why virtual reality companies are booming these days and how they help clients show off their products, build relationships with customers, empower their employees, and express value propositions in a way that will never be forgotten.
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Solaris: Offworld Combat is coming to PSVR this June with a physical release from Perp Games. According to a First Contact Entertainment representative, the digital version is planned to release a month earlier in May.
Perp Games on Twitter: “We’re not finished just yet. Solaris Offworld Combat is the next game to be getting a physical box release. Coming in June to global markets! Will you be buying it? https://t.co/5sphrqsh10” / Twitter
Solaris: Offworld Combat on PSVR
Originally, Solaris was coming to PSVR late last year around the same time as the Quest and PC VR version of the game but got delayed. Now, it’s slated for release in just a couple of months.
The latest VR shooter from First Contact Entertainment (creators of Firewall Zero Hour) is a sci-fi competitive VR shooter that feels a bit like Quake in VR due to its speed and intense arena levels. It’s a very breezy, fast-paced game that’s accessible and easy to quickly jump in and out of. The closest comparison is probably Hyper Dash.
Soalris is a notable release because other than Firewall Zero Hour, there really haven’t been many options for shooter fans on PSVR. Alvo is coming soon too, but the headset is on its last legs at this point.
The PS Aim Controller continues to be one of the best things about the PSVR platform, so I’m all for seeing more games support it, but it’s a shame games like this didn’t hit PSVR earlier in its life cycle. Hopefully PSVR 2 on PS5 is backwards compatible and it can give late-life cycle games like this one new life when it releases.
Solaris is coming to PSVR very soon with a planned digital release in May and physical release from Perp Games in June. For more on this game make sure and read our Solaris: Offworld Combat review and stay tuned for all the latest in VR.
The VR fitness genre is still relatively new, all things considered. Even though the space is still somewhat niche, it’s absolutely growing at a fast pace as seen by the number of games and players that continue to spring up. How did we get to this point though, you might ask?
Microsoft won a large US Army contract to supply advanced AR headsets for frontline soldiers, based on the HoloLens platform.
The US Army’s Integrated Visual Augmentation System (IVAS) program aims to equip infantry with AR helmets for situational awareness and convenient display of sensor outputs.
The contract is worth up to $21.88 billion over 5-10 years. While the order has been widely reported as 120,000 units, a US Army statement to Breaking Defence suggests that is the maximum, not a fixed quantity.
Early evaluation units based on HoloLens 2
In 2018 Microsoft won the $480 million evaluation contract for just over 2500 units, based on HoloLens 2 with some modifications and an extra sensor.
The current, ruggedized, upgraded IVAS
The evaluation found the hardware not rugged enough for military use, and identified problems with the sensors at night. Since then the hardware has been significantly upgraded. It’s more ruggedized and houses many more sensors.
The field of view has been significantly increased from roughly 40°x30° to 80°x40°. That’s significantly wider than any other see-through AR headset on the market.
Reported use cases for the headset include:
overlaying icons on friendly units, objectives, threats, and points of interest
built-in night vision & thermal view modes
live picture-in-picture feeds from drones, including the Soldier Borne Sensors (SBS) personal drone
simulated weapons & enemies for training exercises
scanning nearby people for high temperature (COVID-19)
facial recognition for hostage rescue situations
The Army is also testing integrations with vehicles, such as soldiers being able to see-through the walls of the armored vehicle carrying them. That means on dismounting they’ll be situationally aware.
Some Microsoft employees have protested providing technology for the military, but that’s unlikely to have any effect given the enormous potential value of the contract.
IVAS is still in the late testing & evaluation stage, and the scale of deployment will depend on future budgets. But if things go to plan, frontline soldiers could be equipped with these game-changing AR capabilities by the end of the decade.