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7 Reasons Digital Marketing Is More Successful with Cloud Computing



Digital Marketing is a creative and challenging method to promote your products on online platforms. Digital markets have to exert a lot of effort and hard work in managing marketing. However, the implementation of cloud computing in digital marketing can boost performance.

Cloud Computing helps in boosting the working operation and productivity efficiently. To know the importance of cloud computing in digital marketing, continue reading.

What do you know about Cloud Computing?

Cloud Computing is basically a process that delivers several computing services via the internet. Services in which cloud computing deals are databases, networking, software, data storage, and servers.

In the year 2020, the Cloud computing service by Google was at the top as more than 2 billion users were appreciating it.

Benefits of Cloud Computing

As cloud computing offers several services, it must have several advantages too. To know about the benefits, read the points below.

1.     Flexibility

Cloud computing offers flexibility in business operations. Employees can gather all the necessary data and information from anywhere. Even if the employees are working off-site, they can get quick and easy access to databases through cloud computing.

2.     Reduction in IT Cost

Using Cloud computing can help in reducing the costs as you do not need to maintain the IT systems anymore. Despite using expensive IT equipment and systems, relying on affordable cloud computing service distributors is better.

Appropriate Reason That Makes Digital Marketing with Cloud Computing Successful. These reasons will help you to know the importance of cloud computing in digital marketing. Read about them to know better.

3.     Ease in Accessing Customer Data

Making your customers aware of the product and services you deal with is a tough task. Cloud computing makes it easier by offering relevant customer data. With the help of a genuine link building agency for your business, this data can help you to understand the needs of your customers. You can store this data access anytime and anywhere for your business benefit.

4.     Offers Better Insights

The analytic tools of cloud computing aids in offering all the relevant and necessary information to the marketers. Digital marketers can use these insights to pull the targeted audience towards their products or services.

5.     Access to Strong Analytic Tools

With the ease of accessing the customer’s data, cloud computing supports digital marketers with various analytic tools. These tools help them to analyze the customer data and use the relevant ones.

Apart from getting customer insights, digital marketers can use these tools to test the marketing channels. It helps in selecting the best channel that offers less risk and tracks more relevant information.

6.     Saves Expenses

Collaborating with cloud computing helps digital marketers to save worthless expenses. It is a very effective method as compared to the traditional data storage methods. Using cloud computing reduces the cost of buying hardware and software for data storage. You don’t have to invest in high-cost equipment and software.

7.     Enhance Productivity Levels

Digital marketing needs several practicing methods like email outreach, web analysis, and PR marketing, etc., for effective results. Cloud computing supports streamlining the productivity in these practices. It offers a consistent structure for the marketers to interact with customers smoothly.

8.     Improves Data Security

Cloud computing protects your system and data and helps in continuing the business flexibly. No matter what happens, it backs up all data and saves it into a safe and secure file to access whenever needed. Thus, offering utmost data security helps in building the trust of the customers and builds a great reputation.

9.     Data Integration

Cloud computing helps digital marketers to integrate all the data collected from different sources. Having all the data under one platform allows a better analysis. Thus, data integration helps them to create an effective strategy for future use.


Undoubtedly, digital marketers can rely on cloud computing for the best results. It offers several beneficial advantages to boost up the business performance. Collaborating these two services are one of the best ideas.

Source:Plato Data Intelligence




How Can Technology Bring Spark in Your Life If You’re Over 50?



When people who are now 50 were born, the world looked much different. Some things we use now didn’t exist back then. But a lot can happen in 50 years. Technology exploded in the last couple of decades, so now it helps people in almost every aspect of life. Using technology to bring back joy into one’s life isn’t anything new. But it’s good to see that great technology keeps getting even better. Shopping, meeting people, working remotely. It may look like those things can’t get any more advanced. But don’t worry, wait, and technology will prove you wrong. In the meantime, learn how technology can fix your life if you’re over 50.

Online Dating Helps with Finding Partners

Meeting new people online isn’t anything new. But in the last couple of years, the whole industry went through massive improvements. Modern technology on selected sites is one of the reasons why so many new people decide to give online dating a chance. Some join general sites for everybody, which is a mistake for people over 50 because most members are younger and looking for someone their age. But it doesn’t mean mature singles can’t get dates online. They have to find niche sites where other people over 50 look for each other. On some sites, there are plenty of younger members seeking older partners. There are even sites for casual dating between younger men and old ladies. Getting grandma hookups from their fantasies isn’t a problem for youngsters anymore. Technology helps them get what they need because AI uses the data members share on their profiles to suggest potential matches. Other digital wonders let seniors use accurate filters to see only those members with desired traits. That’s helpful on sites for casual dating because marking filters related to appearance shows only attractive members. Instead of randomly browsing, seniors can quickly find partners for naughty chatting and one-night-stands thanks to technology.

However, technology helps to find love, not only physical satisfaction. Online dating divides into two big niches. We mentioned casual dating above, but there are also sites for love seeking and long-term relationships. They aren’t much different from hookup sites in terms of features. The main difference is the motive members have to join. Love-seekers are more likely to meet soulmates on sites full of other single people looking for love. And technology lets seniors get in such an environment without moving anything more than a finger.

Online Chats for Communication

Technology made meeting new people simpler than most of us considered possible, but it doesn’t stop there. Just meeting someone would mean much without the ability to stay in touch later. Thanks to technological advancement we can chat with old and new friends whenever we want. It’s possible to do it from numerous devices. God knows how many chat apps are out there, but most people use chat features of their favorite social media or dating sites. Seniors can use chat rooms to make friends or get dates with singles they meet on specialized dating sites. It’s difficult to be lonely nowadays with so much technology around us.

Technologies Bring Improvements to Your Traveling

Many people over 50 prefer spending their time and money traveling. People who traveled years ago when paper maps were the latest technology can’t imagine how easy it is to travel today. Most of the things we need are on smartphones anyway; maps, credit cards, tickets, etc. There are even apps for translation that erase language barriers.

Give E-sports a Chance (or Start Playing Video Games)

Technology became such a big part of our lives that video games evolved into sports. That fast-growing industry can thank its growth to the popularity of video games among younger generations. But even people over 50 pass the time on Hearthstone and have fun playing other games with friends. Some are skeptical at first, but after watching an exciting match on some E-sport event, seniors realize why everybody likes playing games. 

Source: Plato Data Intelligence

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What Is a VPN?



A VPN, which stands for Virtual Private Network, is a service that relies on encryption and numerous servers around the world to provide a host of benefits and uses.

After connecting to a VPN, your IP will be masked by the IP of the server you connected to, also spoofing your location in the process. If you connect to a server in Canada, for example, the websites you connect to will think you’re in Canada.

Encryption is a key aspect to VPNs. The encryption process scrubs all of the metadata that your browser typically sends to a website when connecting.

This is often described as a “tunnel” that your VPN uses to hide all of your data, while still allowing you to browse the internet freely.

Why You Need One


Most every corporation or online business has a reason to want your information online. They want to know more about your interests and habits, to inform their advertising campaigns.

Given just how much time the average person spends online each day, there is cause for concern. Everything you do online is tracked, whether by companies like Google or Facebook, or by your own ISP, or Internet Service Provider.

Information your browser gives away freely like your time zone, language, operating system and more will be hidden when using a VPN. Your ISP also collects a lot of information and can even see your browser history when not using a VPN.

Although the information above might not directly correlate to your identity, altogether it can be quite unique, and using a process called “browser fingerprinting,” it can be used to identify you.

It’s not only businesses that want your information, though. A black hat hacker with enough know-how and ill intent could use more sensitive information to steal your identity and wreak havoc in your life.

So-called “cybercrime” has been on the rise in recent years. Thankfully, encryption goes a long way to protect your privacy, and your sensitive information.

When connected to a VPN, your actions online are inaccessible to all prying eyes, even to your ISP.

Accessing region-locked content on streaming services

An added benefit of connecting to servers across the world is access to location exclusive content on streaming platforms. Services like Netflix typically have different catalogues for different regions.

Many of these platforms want to prevent this from happening, and as such have found numerous ways to block VPNs from allowing this access.

Most every VPN will say they work with streaming services, but not all truly do. User reviews are your best bet for determining if a VPN works with a service, but even a VPN that works one day could be blocked on the next.

Bypassing region restrictions

In the same vein, you can use those world-wide servers to get around any censorship or restricted access your government puts in place. 

Unfettered access to the open internet is quite important in the modern world, and VPNs can help provide that.

It’s very important to note that VPNs have their own restrictions in some regions. For example, China and Russia both have potential legal consequences for citizens trying to use a VPN. 

Be aware of your local laws and use your own judgement when deciding if a VPN is for you.


While torrenting in itself isn’t illegal, it’s perfectly legal to use it for downloading public domain media and other non-copyrighted content.

Many people choose to use a VPN when torrenting to prevent their ISP from throttling their connection speeds. ISPs use this as a tactic to discourage the illegal practice of piracy.

A VPN is also used for torrenting because of the anonymity it provides, and the consequences it  subsequently takes away. It is important to mention that engaging in illegal activity, such as piracy, when using a VPN is still illegal.


VPNs provide a great deal of comfort and convenience to the average person stricken with anxiety over internet privacy concerns. With a VPN, public Wi-Fi need not be avoided.

Some VPNs even automatically block ads when connected, for another layer of convenience.

Which VPN do I choose?

There are a plethora of pros and cons to consider when deciding which VPN to give your hard-earned dollar. Here is a helpful article at VPNBrains that may provide clarity for which VPN best suits your needs.

As more and more people recognize the usefulness and even necessity of VPNs, the market will continue to expand. According to a Forbes article, the industry is expected to grow “nearly 17% by 2026.”

There’s no doubt in the importance of keeping yourself safe on the internet. VPNs are the obvious choice for the modern consumer privy to the dangers of the World Wide Web.

Don’t be left behind in the new age of cutting-edge technologies around every corner. Protect your data with a VPN.

Source: Plato Data Intelligence

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Memory maker Micron moots $150bn mega manufacturing moneybag



Chip giant Micron has announced a $150bn global investment plan designed to support manufacturing and research over the next decade.

The memory maker said it would include expansion of its fabrication facilities to help meet demand.

As well as chip shortages due to COVID-19 disruption, the $21bn-revenue company said it wanted to take advantage of the fact memory and storage accounts for around 30 per cent of the global semiconductor industry today.

AI and 5G investment were accelerating demand for memory chips, said Micron president and CEO Sanjay Mehrotra in a pre-canned statement.

While Micron did not specify where it would invest, reports from the Nikkan Kogyo newspaper suggest that it will build a new factory at its Japanese production site in Hiroshima at a cost of around $7bn.

Pandemic-hit supply chains and spiking demand have prompted a flurry of investment from semiconductor companies recently.

Earlier this month, contract chip manufacturer TSMC said it would increase capacity to meet the growing demand for chips in equipment related to 5G, high-performance computing, and automotive products.

“COVID-19 has… fundamentally accelerated the digital transformation making semiconductors more pervasive and essential in people’s lives,” CEO CC Wei said during an earnings call. “TSMC is better positioned to capture the course from its favourable industry megatrend.”

TSMC is expected to construct a new factory in Japan to fabricate chips using older 22 and 28-nanometer nodes. The factory will go live in 2024, but TSMC didn’t mention the type of chips the facility will produce.

Meanwhile, Intel has announced an $80bn investment in Europe but has said the expansion plans would not include the UK after the nation’s departure from the EU trading bloc.

In the short term, the world’s fourth-largest memory maker, Taiwan’s Nanya Technology Corporation, has predicted a price “correction” in late 2021, saying the demand is low as component shortages and COVID-related electronic factory disruptions continue. Meanwhile, prices for DRAM and NAND flash are set to fall, sharply, in the second half of 2022 if you believe analyst firm Gartner. The hope here will be that by 2024, those prices will rise again – especially for all those putting in money in high cost fabbing, with all its related compliance, energy and production tariffs. ®

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DRAM, it stacks up: SK hynix rolls out 819GB/s HBM3 tech



Korean DRAM fabber SK hynix has developed an HBM3 DRAM chip operating at 819GB/sec.

HBM3 (High Bandwidth Memory 3) is a third generation of the HBM architecture which stacks DRAM chips one above another, connects them by vertical current-carrying holes called Through Silicon Vias (TSVs) to a base interposer board, via connecting micro-bumps, upon which is fastened a processor that accesses the data in the DRAM chip faster than it would through the traditional CPU socket interface.

Seon-yong Cha, SK hynix’s senior vice president for DRAM development, said: “Since its launch of the world’s first HBM DRAM, SK hynix has succeeded in developing the industry’s first HBM3 after leading the HBM2E market. We will continue our efforts to solidify our leadership in the premium memory market.”


Schematic diagram of high bandwidth memory

The previous generations were HBM, HBM2 and HBM2E (Enhanced or Extended), with JEDEC developing standards for each. It has not yet developed an HBM3 standard, which means that SK hynix might need to retrofit its design to a future and faster HBM3 standard.

HBM memory speeds. The rightmost column its a possible future HBM3 standard and the empty column is our guesstimated SK hynix HMB3 I/O speed.

The rightmost column its a possible future HBM3 standard and the empty column is our guess-timated SK hynix HMB3 I/O speed

The 819GB/sec speed is a 78 per cent increase on the firm’s HBM2e chip speed of 460GB/sec. SK hynix used 8 x 16Gbit layers in its 16GB HBM2e chip. The HBM3 chip comes in 24GB and 16GB capacities with the 24GB chip having a 12-layer stack.

The company says its engineers ground their DRAM chip height to approximately 30 micrometer (μm, 10-6m), equivalent to a third of an A4 paper’s thickness, before vertically stacking up to 12 of them using TSV technology.

Underside (Interposer side) of Sk hynix HBM3 chip.

Underside (Interposer side) of the SK hynix HBM3 chip

Producing an HBM3 chip is only half, so to speak, of what needs to be done, since it has to be fixed to an interposer-processor combo and that needs to be built to accommodate the memory component.

Building an HBM-interposer-processor combo will generally only be done for applications that need more memory capacity and speed than that provided by industry-standard server CPUs and their socket scheme. That means supercomputers, HPC systems, GPU servers, AI systems and the like where the expense and specialisation (restricted market) is worthwhile.

We might expect systems using SK hynix’s HBM3 to appear after mid-2022 and in 2023. ®

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