To grow any business on the internet, SEO is a necessity. With the increasing acceptance of legalized marijuana, SEO for Marijuana businesses is integral to the marijuana marketing plan.

Why Is SEO Important for Marijuana Businesses?

Firstly, SEO is crucial for any business, whether online or offline. Some pieces of data suggest that at least 88% of buyers research before buying any product. Hence, when a prospective customer is looking to purchase anything, they will turn to the search engine to learn more about the product and their options.

However, as the mastering cannabis SEO increases, SEO strategy becomes more crucial than ever to help these buyers come across your business, take a look at the products, and ultimately purchase them

Secondly, Marijuana is a controlled substance. Although it has been made fully legal in some states, it remains under the substance one category under federal jurisdiction in other states. Hence, the status of cannabis, overall, remains unclear. So, it is no surprise that the government has control over how medicinal cannabis gets advertised. Marijuana businesses cannot rely on traditional forms of advertisement. They must use methods that guarantee only 20% viewership or less.

Hence, to advertise their business well, Marijuana businesses need to rely on good cannabis SEO techniques.

SEO Tips You Need

SEO is a necessity for a marijuana business. However, it is not easy to implement SEO strategies, especially when one has no prior experience working on SEO for websites and companies. But all SEO strategies are not as complicated as they seem; companies can take a few steps to help boost their SEO ranking. For businesses that have not had an online strategy before, here is how to start:

• Google Analytics

Before you implement any new strategies or after implementing them, check how the web traffic changed. Finding the web page’s analytics result will help understand how many unique users come to the website every day, which pages attract the most users, and which keywords lead to your web page.

Once any new strategy gets implemented, compare the analytic results, and determine whether the process works for your business or not.

•  Google Business Profile

Most users to any business rely on Google to find the stores near to them. Hence, registering a business on Google Businesses is crucial. It helps you index a business name, address as well as a phone number with Google. So, when any prospective client searches for a business or related keyword, a website with a solid SEO strategy will eventually appear in the top results.

It is also the only way for potential clients to locate your storefront shop since businesses only show up on Google Maps and bring up firms registered with Google Business.

• Reputable Directories

After you have listed the business on Google Businesses, it is time to venture out to other directories. Business owners list their business on Yelp, Local, and Yellow pages because it helps attract a new client’s attention.

Additionally, these directories also offer high-quality backlinks to the business’s website, boosting its traffic and SEO strategy. THCBiz, Leafly, and Weedmaps are some cannabis-related reputable directories that you can list a marijuana-based business on. Ensure that you only opt for reputable directories to get high-quality backlinks.

• Social Media

Social media has immense potential, both directly and indirectly, to boost traffic to your cannabis website. Being active on your social media accounts alone would not suffice; you need to know which social media platforms to leverage.

Facebook is the most widely used social media platform and is also suitable for directing users to different links and websites. However, what many people may not be using the right way is Google+.

Although it is not the most popular social media platform, publishing content on Google+ indexes those links for the search results page. Hence, the more you post on Google+, the more links from your website are indexed.

•  Optimize for Mobile

Mobile phones are the new way to surf the internet. However, businesses do not seem to be getting the memo.

Optimizing a website and its content for mobile phones will help boost SEO rankings. The efforts are worth the result. A study finds that 55% percent of mobile searches lead to a purchase. Hence, not only is it convenient to search for a business using mobile phones, but it is also more likely to lead to a conversion.

When users use their mobile phones to search for services, they are also more likely to use voice search. Thus, it is crucial to optimize a website for mobile phones by using large and comfortable to read texts and to optimize the content for voice search.

Summing Up

These are only a few of the SEO strategies, which can help businesses grow. Implementing SEO strategies can be accessible in some cases and complicated in others. However, when done correctly, it can help generate a lot of organic traffic to your marijuana website and lead to conversions.

Source: Ross Geller. Ross has been closely studying the technology industry trends for quite some time. Intrigued by the booming growth of this sector, he takes interest in penning down her views providing quality insight on current tech trends, and pushing people towards a safe tech life.