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5 Reasons Why NOW is a Great Time to Launch a Crowdfunding Campaign

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We are all adapting to our life inside, as we are familiarising the walls of our homes in this lockdown world. Our daily routines, the way we work and our human interactions have all seen a dramatic change as we continue to take physical isolation measures to ensure the virus doesn’t spread any further. But our online interactions are higher than ever and as we all are increasing our average screen times, there has never been a more interesting time to run a crowdfunding campaign.

What are the tools you need to run an online campaign? A smartphone and an internet connection, some patience and determination to put in the work, and an idea that you’re passionate enough about to see through. Have an idea of the kind of audience you think will be most interested in your project or take the time to do some research on your existing networks to find out some facts.

Read on for some great reasons why you should be building your audience online and launching your next campaign now!

Photo by Glen Carrie

1. Your online brand and presence is something you can be working on anywhere, anytime

As you sit at home in your trackies and t-shirt, you can curate a beautiful online narrative for your personal brand, startup business or latest initiative. There is a wealth of free information available to teach you the basics of promotion via all the different social channels, now is the time to commit your time. We love tools like Canva and Crello that make it easier and more accessible than ever to create beautiful designs and animations that are on-brand and attract more people to your campaign.

Attract followers and supporters via social media, by identifying where your target audience is engaging the most and creating regular content for that platform. Are you a visual artist with some awesome daily drawings or sketches? Post regular Instagram updates or maybe create a YouTube channel with some drawing tutorials. Provide value and personalise your brand, so that your audience will easily recognise and resonate with you in the future. Use post-scheduling tools to plan exactly when and where you will post your content to ensure you can engage with the right people when you want to.

A crowdfunding campaign is a great way to gauge interest in your new product or idea, but if you’re at the very early stages you may want to consider our new Waitlist tool to capture interested users before you launch your crowdfunding campaign.

Photo by Matthias Zomer

2. No downside to putting your brand out there

The worst that can happen is that you attract a few new followers or start a conversation about your new project online. Self-promotion is one of those things that can be hard to navigate, when you may not want to be pointing the spotlight at yourself. Find an angle or lens to look at your project or brand so that you feel comfortable sharing content regularly and building your own unique voice.

At Pozible, we believe in the All-or-Nothing model of crowdfunding as you may have known. This allows project creators to build their supporters trust by knowing that their pledges are only captured if their goals are reached. If you don’t reach your target, there are no fees to pay and nothing else lost.

Once you reach your minimum target, you can make use of our great Stretch Targets feature to increase the amount you want to raise and communicate that with your audience. A great recent example of this was the successful project Finders Distillery who hit their initial target of $15K within one week of launching and were able to increase their target goal to raise a total of $22,506 from 179 supporters.

Photo by Jaymantri

3. Tell your story, lead people through the fog

Be a voice that people listen to in these difficult times, by being proactive and setting the tone for how to conduct yourself during this lockdown. Give your friends and followers a reason to be excited during this time and provide some entertainment, education and reason to share your campaign.

You can do this by creating engaging images and video content, as we mentioned earlier there are heaps of great resources online to get your creative juices flowing. The goal here should be to tell your story in a unique way that will inspire others and compel them to act as well. Be creative and include as much information for your audience to access, so that they can understand your project and the ultimate goal.

A recently successful campaign by our platform partner 10×10 Philanthropy who made a pivot from holding live crowdfunding charity events, run by their team of young professionals to raise funds for innovative grassroots charities by hosting 100+ guests at these inspiring events. They went on to create their first digital campaign which raised $10,850 in total for local organisation Two Good Co to support them in providing nutritious meals to vulnerable people.

Photo by Sergey Zolkin

4. Easier than ever to start a crowdfunding campaign

Our approachable and charming team are on hand to help with all your questions you may have and to provide you with all the resources you need to plan and launch your campaign. If you want to talk over your idea or just ask some questions about crowdfunding and building an online audience in general, book in a free confidential consultation and we will contact you when it suits you best!

We also have some great checklists to help you along the way once you’ve started your draft campaign. Everything from planning your promotional strategy, building lists of PR contacts and thinking about your launch strategy to get the most engagement in the early stages of your campaign!

Photo by Vishnu R Nair

5. Encourage people to support local projects and receive great rewards in return!

The way forward and out of this time of #socialdistancing is to create new and exciting opportunities for people to support. Now is the time for innovation and uniting people in a common interest or cause. By educating people on why and how they can donate, and then following through with a great product/service/experience as a reward you are providing value that should be encouraged. Make your supporters feel part of a community and keep them engaged after your campaign finishes.

It’s important to be transparent and upfront with your goal-setting and what you can deliver as well; make realistic promises. If you need to change your schedule or run into any unforeseen hiccups, your audience will be more forgiving if you are keeping them in the loop and providing them with regular updates.

Treat your supporters like your new best friends and provide an easy and reliable line of communication so they can ask questions or you can let them know of any new developments!

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Source: https://blog.pozible.com/5-reasons-why-now-is-a-great-time-to-launch-a-crowdfunding-campaign-619d2c6dd099?source=rss—-ae0d23b22248—4

Covid19

As Vaccine Deadlines Approach, Hospitals Fear Staffing Shortages Will Occur

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Michelle Chester, director of employee health services at Northwell Health, prepares the Moderna COVID-19 vaccine at Long Island Jewish Valley Stream hospital. Hospitals and nursing homes across the country are preparing for worsening staff shortages as state deadlines arrive for employees to get vaccinated against COVID-19. Eduardo Munoz/AP hide caption

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Eduardo Munoz/AP

Hospitals and nursing homes around the U.S. are bracing for worsening staff shortages as state deadlines arrive for health care workers to get vaccinated against COVID-19.

With ultimatums taking effect this week in states including New York, California, Rhode Island and Connecticut, the fear is that some employees will quit or let themselves be fired or suspended rather than get the vaccine.

“How this is going to play out, we don’t know. We are concerned about how it will exacerbate an already quite serious staffing problem,” said California Hospital Association spokesperson Jan Emerson-Shea, adding that the organization “absolutely” supports the state’s vaccination requirement.

New York health care employees had until the end of the day Monday to get at least one dose, but some hospitals had already begun suspending or otherwise taking action against holdouts.

Erie County Medical Center Corp. in Buffalo said about 5% of its hospital workforce has been put on unpaid leave for not being vaccinated, along with 20% of staff at its nursing home. And the state’s largest health care provider, Northwell Health, said it has begun removing unvaccinated workers from its system, though it said its workforce is nearly 100% vaccinated.

“To those who have not yet made that decision, please do the right thing,” New York Gov. Kathy Hochul said.

Some New York hospitals prepared contingency plans that included cutting back on noncritical services and limiting nursing home admissions. The governor also drew up plans to summon help from National Guard members with medical training, retirees or vaccinated workers from outside the state.

About a dozen states have vaccination mandates covering health care workers in hospitals, long-term care facilities or both. Some allow exemptions on medical or religious grounds, but those employees often must submit to regular COVID-19 testing.

States that have set such requirements tend to have high vaccination rates already. The highest rates are concentrated in the Northeast, the lowest ones in the South and Midwest.

The Biden administration also will require the roughly 17 million workers at health facilities that receive federal Medicare or Medicaid to be fully vaccinated under a rule still being developed.

That has worried some hospital officials, particularly in rural communities where vaccination rates tend to be lower.

“We are looking at the need to reallocate staff, in some cases just to maintain services that are essential, and there are going to be some delays” in care, said Troy Bruntz, president and CEO at Community Hospital in McCook, Nebraska.

He said 25 of the hospital’s 330 employees said they would definitely resign if they were required to be vaccinated. The remainder of the approximately 100 unvaccinated employees — a group that includes nurses as well as cleaning and maintenance staff — haven’t decided.

He also worries that it will be difficult to hire new workers when the hospital is already short-handed.

“It doesn’t make us feel too confident that this isn’t going to turn into something short of a nightmare for American health care,” he said.

Many hospitals and nursing homes are already suffering staff shortages because many nurses and others have quit as a result of pandemic-related burnout or have left for lucrative jobs traveling from state to state.

White House press secretary Jen Psaki noted that hospitals in Houston and Maine lost a relatively small number of employees recently after requiring employees to get vaccinated.

“We’re seeing in a lot of places that this is working, it’s effective. It’s creating more certainty and protection in their workforces,” Psaki said.

In California, where health care workers have until Thursday to get fully vaccinated, some hospitals are anticipating firings, suspensions or the moving of people to other positions, Emerson-Shea said. She said many traveling nurses have declined assignments in California because of the state’s vaccine requirement.

But with a statewide mandate, health workers won’t be able to just quit their jobs and go to other hospitals, said Dr. Jeff Smith, CEO and executive vice president of hospital operations at Los Angeles-based Cedars-Sinai Medical Center.

He expects that about 97 percent of Cedars-Sinai’s almost 17,000 employees affected by the vaccine mandate will comply by the deadline. Another 1 percent have applied for medical or religious exemptions. Those who don’t comply by Friday will be suspended for a week, and fired on Oct. 8 if they don’t comply or if there are not extenuating circumstances, he said.

The hospital also was able to hire over 100 nurses in the past month and uses some travel nurses.

“We’re in a good place but don’t want to minimize the challenges other hospitals are likely facing,” Smith said.

In Rhode Island, where the vaccine mandate takes effect Friday, the state said hospitals can allow unvaccinated employees to keep working 30 days past the deadline in cases where firing them would compromise patient safety. The mandate is being challenged in court because it doesn’t allow religious exemptions.

In states that don’t have mandates, some hospitals are imposing their own.

Ginger Robertson, a registered nurse who works in a mental health clinic at a hospital in Bismarck, North Dakota, has requested a religious exemption from her hospital’s vaccination requirement. She said she will look for other work if she doesn’t get it.

“Honestly, I really love my job. I am good at it. I enjoy my patients. I enjoy where I am at,” she said. “So this is a really hard place, to have to choose between two things I don’t want to do. I don’t want to leave, and I don’t want to get the vaccine.”

She said other nurses are also considering leaving over what she called the “insulting” mandate.

“We feel demoralized, like as though we aren’t intelligent enough to make these choices for ourselves,” Robertson said.

A North Carolina-based hospital system announced Monday that more than 175 of its 35,000-plus employees have been fired for failing to comply with its COVID-19 vaccination requirement.

Last week, Novant Health announced 375 workers had been suspended and given five days to comply. Nearly 200 of them did so — including those who submitted approved exemptions — before the Friday deadline, spokesperson Megan Rivers said.

Massachusetts’ mandate, issued by Republican Gov. Charlie Baker, applies only to rest homes, assisted living facilities, hospice programs and home care programs. It allows for medical and religious exemptions but doesn’t require regular testing. The deadline is Oct. 31.

In Connecticut, a vaccine mandate for employees of state-run hospitals took effect on Monday. It does not apply to privately run hospitals, some of which are imposing their own requirements. Medical and religious exemptions are possible, but anyone else who fails to get vaccinated will be barred from the workplace.

About 84% of over 450,000 hospital workers in New York were fully vaccinated as of Wednesday, according to state data. Nursing home data through Sunday showed about 89% of nursing home workers fully vaccinated.

New York City’s hospital system reported a 95% vaccination rate for nurses and a higher rate for doctors.

In Missouri, which became a severe COVID-19 hot spot over the summer, the Mercy hospital system is requiring vaccinations among staff at its hundreds of medical centers and clinics in Missouri and neighboring states by Thursday.

Anyone who doesn’t comply by then will be placed on a 30-day unpaid suspension, said Mercy spokeswoman Bethany Pope.

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Source: https://www.npr.org/sections/coronavirus-live-updates/2021/09/27/1041047608/vaccine-deadlines-hospitals-fear-staffing-shortages

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Covid19

Dozens Of Massachusetts State Police Have Resigned Over A Vaccine Mandate, Union Says

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The Massachusetts State Police headquarters in Framingham, Mass. The State Police Association of Massachusetts said troopers should have “reasonable alternatives” to being required to get vaccinated for COVID-19 such as wearing masks and being tested regularly. John Tlumacki/The Boston Globe via Getty Images hide caption

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John Tlumacki/The Boston Globe via Getty Images

Dozens of Massachusetts State Police troopers have put in their resignation papers following the state’s COVID-19 vaccine mandate, the State Police Association of Massachusetts said.

Under Gov. Charlie Baker’s executive order issued last month, all executive department employees are required to show proof of vaccination on or before Oct. 17, or they will be fired.

“It is unfortunate that the Governor and his team have chosen to mandate one of the most stringent vaccine mandates in the country with no reasonable alternatives,” State Police Association President Michael Cherven said in a statement.

Chervin said the troopers should have “reasonable alternatives” to being required to get vaccinated such as wearing masks and being tested regularly.

Last week, a state judge denied a request from the state’s police union to block the governor’s vaccine mandate for troopers, according to WBZ-TV. The police union’s attorneys told the local broadcaster that up to 20% of state police employees remain unvaccinated.

With the judge’s ruling, unvaccinated troopers were only given a few days to get their first vaccine dose or they could face disciplinary action, WBZ reported.

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Source: https://www.npr.org/sections/coronavirus-live-updates/2021/09/27/1040961594/massachusetts-state-police-resign-covid-vaccine

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Covid19

A Federal Judge Blocks A Vaccine Mandate For NYC Teachers

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A student arrives for the first day of class at Brooklyn’s PS 245 elementary school in New York on Sept. 13. Mark Lennihan/AP hide caption

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Mark Lennihan/AP

NEW YORK — New York City schools have been temporarily blocked from enforcing a vaccine mandate for teachers and other workers by a federal appeals judge just days before it was to take effect.

The worker mandate for the nation’s largest school system was set to go into effect Monday. But late Friday, a judge for the 2nd U.S. Circuit Court of Appeals granted a temporary injunction and referred the case to a three-judge panel on an expedited basis.

Department of Education spokesperson Danielle Filson said officials are seeking a speedy resolution by the circuit court next week.

“We’re confident our vaccine mandate will continue to be upheld once all the facts have been presented, because that is the level of protection our students and staff deserve,” Filson said in an email.

She said more than 82% of department employees have been vaccinated.

While most school workers have been vaccinated, unions representing New York City principals and teachers warned that could still leave the 1 million student school system short of as many as 10,000 teachers, along with other staffers, such as cafeteria workers and school police officers.

New York City Mayor Bill de Blasio has resisted calls to delay the mandate.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
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Source: https://www.npr.org/sections/coronavirus-live-updates/2021/09/25/1040699321/nyc-teachers-vaccine-mandate-judge-blocks-schools

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Covid19

Limits On Toilet Paper And Cleaning Supplies Are Back At Costco

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Shoppers lined up to buy supplies at Costco Wholesale in New Jersey last year as fears over COVID-19 grew around the world. The company recently reintroduced limits on toilet paper, cleaning supplies and other products as it copes with supply chain challenges. Anadolu Agency/Anadolu Agency via Getty Images hide caption

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Anadolu Agency/Anadolu Agency via Getty Images

The days of toilet paper shortages may not be over just yet: Costco has announced new limits on purchases of certain household items, as supply chain issues bedevil the company and the delta variant spreads.

The company is putting “limitations on key items” such as toilet paper, bottled water and cleaning supplies so it can meet any uptick in demand due to the COVID-19 surge, Costco Chief Financial Officer Richard Galanti said during the company’s latest earnings call on Thursday.

He did not specify how many items customers would be allowed to buy.

“A year ago there was a shortage of merchandise,” Galanti told investors during the call.

Now, Galanti said the retailer has plenty of merchandise, but delivery delays are the issue, citing “short-term changes to trucking” and “delivery need” as the main factors.

In the meantime, Galanti said Costco is trying to stay ahead of the curve by continuing to placing orders early to get stores what they need.

In an effort to address the delivery issues, Galanti told investors that the company has chartered three ocean vessels for the next year to transport several thousand containers between the U.S., Asia and Canada. Each ship will be able to carry 800 to 1,000 containers at a time.

The membership-only warehouse retailer said it has seen an increase in overall price inflation on its products this quarter, estimated to be between 3.5% and 4.5%, Galanti said.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
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Source: https://www.npr.org/sections/coronavirus-live-updates/2021/09/24/1040471872/limits-toilet-paper-cleaning-supplies-costco-delta-covid

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