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4 Creative Ways to Use Clubhouse For Marketing

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Peter Hacker Noon profile picture

@spekulatiusPeter

Building side-projects and learning new stuff every day.

Clubhouse was trending big time, now comes a time of consolidation and figuring out what to do with it 🤔️ That much is clear. This brings one question up: how can you use it for your benefit? What are the common ways to promote your side-project, business, or ideas? Also, how does it integrate with other social media?

Keep reading to learn four methods to drive attention to your business or project with the help of Clubhouse. If you aren’t fully on board, read up on how to use Clubhouse (if you are new and need some more).

Let’s jump straight into the first way to promote your business with expert interviews.

1. Interview Experts Who Turned Their Passion Into a Business

It’s easy to find people who want to talk to you, especially if you’re willing to give them publicity. In the past, finding experts to talk to you meant cold-calling or emailing businesses and people you didn’t know. Fortunately, social media changed all that. Today, it is far easier to find experts willing to talk to you.

The most obvious place to find experts is LinkedIn, which has more than 700 million users worldwide. There, you can reach virtually any profession — even very specialized professions.

Let’s say, for example, that you want to learn more about how to improve the performance of your company’s sales department. Start by putting “sales” in the “Industry” box at the top of the LinkedIn homepage. Then click into the “Companies” box and type in the name of your company. Now hit the Search button to bring up a list of all the companies that have salespeople.

2. Host an AMA or Q&A session

AMA stands for “ask me anything” and it is a type of “self-interview”. Traditional interviews are led by a moderator and have pre-selected questions by the interviewer. AMAs have the host actively engaging the audience and having the guests participate. Usually, the questions are sent in by listeners before the session.

In recent years, AMAs have become popular on Reddit and YouTube especially. To learn more about AMAs in general, here. Most of the lessons can be used on Clubhouse.

3. Pre-Event and Post-Event Sessions

A great way to engage with your listeners is with pre and post-events on Clubhouse. Clubhouse Events allow you to create pre-event and post-event discussions for elections, sports events, fundraising challenges, media launches, etc. As you can plan and organize an event for various cases, the limit is your imagination here.

4. Hold a panel discussion on Clubhouse

A panel is a group of experts discussing a topic. Each person in the group needs to be an expert to some degree. Ideally, you want the group to not entirely agree as there wouldn’t be much to talk about. Naturally, diverse panels lead to much more interesting discussions.

It is essential to have a moderator to start with – a moderator who can keep the discussion going and solve conflicts if they occur. The moderator’s job is to maintain a friendly environment and allow everyone to have a pleasant experience.

Bonus Tip: Get the most out of your social shares

You surely want to take your friends and fans along to your Clubhouse sessions. Yet, whenever you post a Clubhouse link, they look a bit sad:

This leaves room for improvement. ClubLink is a free tool I’ve built to help with this. It converts your sharing posts to awesome looking images:

This is especially important with dropping

organic traffic from social media

. I hope this helps you driving more attention to your Clubhouse sessions!

Over to you!

With these four ideas, you should be armed to get your sessions going. So head over to Clubhouse and get started today. A spontaneous session often helps to get your direction sorted.

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Source: https://hackernoon.com/4-creative-ways-to-use-clubhouse-for-marketing-6t1h364u?source=rss

CNBC

Jaguar Land Rover is developing a hydrogen-powered vehicle and plans to test it out this year

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A Land Rover Defender sits on display on the opening day of the IAA Frankfurt Motor Show in Frankfurt, Germany, on September 10, 2019.

Krisztian Bocsi | Bloomberg | Getty Images

Jaguar Land Rover said Tuesday it was working on the prototype of a hydrogen fuel cell electric vehicle, with testing of the concept slated to start later this year.

The vehicle will be based on the new version of the company’s Land Rover Defender, and is part of JLR’s broader attempt to meet a target of zero tailpipe emissions by the year 2036. Testing of the vehicle will focus on areas such as fuel consumption and off-road capabilities.

In an announcement, the company — which is owned by Tata Motors — described fuel cell electric vehicles as being “complimentary to battery electric vehicles … on the journey to net zero vehicle emissions.”

“Hydrogen-powered FCEVs provide high energy density and rapid refuelling, and minimal loss of range in low temperatures, making the technology ideal for larger, longer-range vehicles, or those operated in hot or cold environments,” the company added.

Read more about electric vehicles from CNBC Pro

As governments attempt to reduce emissions and boost urban air quality, the vehicles people use do look set to change. 

The U.K., for instance, plans to stop the sale of new diesel and gasoline vehicles from 2030. From the year 2035, all new cars and vans will need to have zero tailpipe emissions.

Companies such as JLR are, slowly but surely, attempting to adapt to this new reality. Earlier this year, the firm announced its Jaguar brand would go all-electric from the year 2025. The business also said its Land Rover segment would roll out six “pure electric variants” over the next five years.

Hydrogen’s ‘role to play’

Described by the International Energy Agency as a “versatile energy carrier,” hydrogen has a diverse range of applications and can be deployed in sectors such as industry and transport.

Examples of its use in the transportation sector include hydrogen buses in cities such as London and Aberdeen, while hydrogen fuel cell airplanes have also taken flight in recent years.

Just last week, plans to build a sea-going ferry powered using hydrogen fuel cells advanced after it was announced that a commercial contract for the development of a concept design had been awarded.

“We know hydrogen has a role to play in the future powertrain mix across the whole transport industry, and alongside battery electric vehicles,” Ralph Clague, head of hydrogen and fuel cells for Jaguar Land Rover, said in a statement.

Clague went on to add that it offered “another zero tailpipe emission solution for the specific capabilities and requirements” of JLR’s vehicle line-up.

Jaguar Land Rover is not the only automotive company to look at hydrogen-powered vehicles. Other manufacturers that have dipped into the hydrogen fuel cell market include Toyota and Honda, while smaller firms such as Riversimple are also working on hydrogen powered cars.

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Source: https://www.cnbc.com/2021/06/15/jaguar-land-rover-is-developing-a-hydrogen-powered-vehicle.html

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CNBC

Jaguar Land Rover is developing a hydrogen-powered vehicle and plans to test it out this year

Published

on

A Land Rover Defender sits on display on the opening day of the IAA Frankfurt Motor Show in Frankfurt, Germany, on September 10, 2019.

Krisztian Bocsi | Bloomberg | Getty Images

Jaguar Land Rover said Tuesday it was working on the prototype of a hydrogen fuel cell electric vehicle, with testing of the concept slated to start later this year.

The vehicle will be based on the new version of the company’s Land Rover Defender, and is part of JLR’s broader attempt to meet a target of zero tailpipe emissions by the year 2036. Testing of the vehicle will focus on areas such as fuel consumption and off-road capabilities.

In an announcement, the company — which is owned by Tata Motors — described fuel cell electric vehicles as being “complimentary to battery electric vehicles … on the journey to net zero vehicle emissions.”

“Hydrogen-powered FCEVs provide high energy density and rapid refuelling, and minimal loss of range in low temperatures, making the technology ideal for larger, longer-range vehicles, or those operated in hot or cold environments,” the company added.

Read more about electric vehicles from CNBC Pro

As governments attempt to reduce emissions and boost urban air quality, the vehicles people use do look set to change. 

The U.K., for instance, plans to stop the sale of new diesel and gasoline vehicles from 2030. From the year 2035, all new cars and vans will need to have zero tailpipe emissions.

Companies such as JLR are, slowly but surely, attempting to adapt to this new reality. Earlier this year, the firm announced its Jaguar brand would go all-electric from the year 2025. The business also said its Land Rover segment would roll out six “pure electric variants” over the next five years.

Hydrogen’s ‘role to play’

Described by the International Energy Agency as a “versatile energy carrier,” hydrogen has a diverse range of applications and can be deployed in sectors such as industry and transport.

Examples of its use in the transportation sector include hydrogen buses in cities such as London and Aberdeen, while hydrogen fuel cell airplanes have also taken flight in recent years.

Just last week, plans to build a sea-going ferry powered using hydrogen fuel cells advanced after it was announced that a commercial contract for the development of a concept design had been awarded.

“We know hydrogen has a role to play in the future powertrain mix across the whole transport industry, and alongside battery electric vehicles,” Ralph Clague, head of hydrogen and fuel cells for Jaguar Land Rover, said in a statement.

Clague went on to add that it offered “another zero tailpipe emission solution for the specific capabilities and requirements” of JLR’s vehicle line-up.

Jaguar Land Rover is not the only automotive company to look at hydrogen-powered vehicles. Other manufacturers that have dipped into the hydrogen fuel cell market include Toyota and Honda, while smaller firms such as Riversimple are also working on hydrogen powered cars.

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://www.cnbc.com/2021/06/15/jaguar-land-rover-is-developing-a-hydrogen-powered-vehicle.html

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NEWATLAS

World’s first wooden satellite to launch later this year

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A first-of-a-kind spacecraft is set to make history later this year, but will do so using materials you could find at your local hardware store. The world’s first wooden satellite will enter orbit as a box made largely of birch plywood, which will be packed with sensors from the European Space Agency (ESA) to study the potential of the material in space.

The Woodsat is a CubeSat measuring around 10 cm (4 in) along each side, but what’s unique about this box-shaped miniature satellite is that the surface panels will be made from plywood. In fact, the only non-wooden parts featured on the outside are the corner aluminum railings that will help with its deployment once in space, along with a metal selfie stick.

The Woodsat is the brainchild of Finnish science journalist Jari Makinen, who also heads up a company called Arctic Astronauts that sells replica CubeSats for educational use and space hobbyists.

“I’ve always enjoyed making model planes, involving a lot of wooden parts,” says Makinen. “Having worked in the space education field, this got me wondering; why don’t we fly any wooden materials in space? So I had the idea first of all to fly a wooden satellite up to the stratosphere, aboard a weather balloon. That happened in 2017, with a wooden version of KitSat. That having gone well, we decided to upgrade it and actually go into orbit.”

Makinen has since secured commercial backing for a mission to space, and lined up a launch partner in Rocket Lab, which will supply its Electron booster for lift-off. ESA, meanwhile is working on a sensor suite that, along with the onboard cameras, will track the satellite’s performance in space.

The Woodsat features surface panels of birch plywood
The Woodsat features surface panels of birch plywood

ESA

One camera will be mounted to the selfie stick to capture images of the wooden surfaces, while also onboard will be an LED light, a sensor to monitor the pressure levels in the Woodsat’s cavities and a contamination sensor called a quartz crystal microbalance. This will track tiny deposits that take shape on the satellite coming from either the onboard electronics or the surface of the wood, which itself had to be treated in preparation for the mission.

“The main difference is that ordinary plywood is too humid for space uses, so we place our wood in a thermal vacuum chamber to dry it out,” explains Woodsat’s chief engineer Samuli Nyman. “Then we also perform atomic layer deposition, adding a very thin aluminum oxide layer – typically used to encapsulate electronics. This should minimize any unwanted vapors from the wood, known as ‘outgassing’ in the space field, while also protecting against the erosive effects of atomic oxygen. We’ll also be testing other varnishes and lacquers on some sections of the wood.”

The mission planners expect the Woodsat to survive this atomic oxygen, which forms near the fringes of the atmosphere when oxygen molecules are broken down by the Sun’s ultraviolet radiation. They do, however, expect the wood to be darkened by this ultraviolet radiation as it orbits the planet at an altitude of around 500 to 600 km (310 to 372 miles). All going to plan, Woodsat will launch before the end of the year.

“In the end, Woodsat is simply a beautiful object in terms of traditional Nordic design and simplicity, it should be very interesting to see it in orbit,” says Makinen. “Our hope is it helps inspire people to take increased interest in satellites and the space sector as something that already touches all our lives, and is only going to get bigger in future.”

Source: ESA

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Source: https://newatlas.com/space/world-first-wooden-satellite-woodsat/

Continue Reading

NEWATLAS

World’s first wooden satellite to launch later this year

Published

on

A first-of-a-kind spacecraft is set to make history later this year, but will do so using materials you could find at your local hardware store. The world’s first wooden satellite will enter orbit as a box made largely of birch plywood, which will be packed with sensors from the European Space Agency (ESA) to study the potential of the material in space.

The Woodsat is a CubeSat measuring around 10 cm (4 in) along each side, but what’s unique about this box-shaped miniature satellite is that the surface panels will be made from plywood. In fact, the only non-wooden parts featured on the outside are the corner aluminum railings that will help with its deployment once in space, along with a metal selfie stick.

The Woodsat is the brainchild of Finnish science journalist Jari Makinen, who also heads up a company called Arctic Astronauts that sells replica CubeSats for educational use and space hobbyists.

“I’ve always enjoyed making model planes, involving a lot of wooden parts,” says Makinen. “Having worked in the space education field, this got me wondering; why don’t we fly any wooden materials in space? So I had the idea first of all to fly a wooden satellite up to the stratosphere, aboard a weather balloon. That happened in 2017, with a wooden version of KitSat. That having gone well, we decided to upgrade it and actually go into orbit.”

Makinen has since secured commercial backing for a mission to space, and lined up a launch partner in Rocket Lab, which will supply its Electron booster for lift-off. ESA, meanwhile is working on a sensor suite that, along with the onboard cameras, will track the satellite’s performance in space.

The Woodsat features surface panels of birch plywood
The Woodsat features surface panels of birch plywood

ESA

One camera will be mounted to the selfie stick to capture images of the wooden surfaces, while also onboard will be an LED light, a sensor to monitor the pressure levels in the Woodsat’s cavities and a contamination sensor called a quartz crystal microbalance. This will track tiny deposits that take shape on the satellite coming from either the onboard electronics or the surface of the wood, which itself had to be treated in preparation for the mission.

“The main difference is that ordinary plywood is too humid for space uses, so we place our wood in a thermal vacuum chamber to dry it out,” explains Woodsat’s chief engineer Samuli Nyman. “Then we also perform atomic layer deposition, adding a very thin aluminum oxide layer – typically used to encapsulate electronics. This should minimize any unwanted vapors from the wood, known as ‘outgassing’ in the space field, while also protecting against the erosive effects of atomic oxygen. We’ll also be testing other varnishes and lacquers on some sections of the wood.”

The mission planners expect the Woodsat to survive this atomic oxygen, which forms near the fringes of the atmosphere when oxygen molecules are broken down by the Sun’s ultraviolet radiation. They do, however, expect the wood to be darkened by this ultraviolet radiation as it orbits the planet at an altitude of around 500 to 600 km (310 to 372 miles). All going to plan, Woodsat will launch before the end of the year.

“In the end, Woodsat is simply a beautiful object in terms of traditional Nordic design and simplicity, it should be very interesting to see it in orbit,” says Makinen. “Our hope is it helps inspire people to take increased interest in satellites and the space sector as something that already touches all our lives, and is only going to get bigger in future.”

Source: ESA

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://newatlas.com/space/world-first-wooden-satellite-woodsat/

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