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3dcart Helps Online Businesses Expand with Globalshopex’s Free…

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“We see GlobalShopex as a valuable solution for online business owners to expand into international sales without drastically increasing their expenses or workload.” — Gonzalo Gil, 3dcart CEO

3dcart, a leading eCommerce software provider, announced today that they are partnering up with GlobalShopex for an easy-to-integrate international checkout system. The new system comprises a logistics solution for US-based online retail operators, providing cost-effective solutions for retailers to enter the international eCommerce market. GlobalShopex integrations allow international customers to seamlessly check out and ship worldwide.

GlobalShopex handles everything from fraud screening to duties and tax calculation. By consolidating shipments and optimizing couriers based on region and country, GlobalShopex is able to offer the lowest shipping rates. In addition, GlobalShopex accepts international credit cards and local payment forms, identifies international restrictions and country rules and regulations, provides multi-language customer support, and handles returns.

“We are thrilled to partner with 3dcart. GlobalShopex always offers all of its extensions free of charge allowing merchants to start selling internationally to over 200 countries and territories quickly, easily and with no risk. 3dcart merchants will be able to increase cross-border conversions and international sales by taking advantage of GlobalShopex features which enable international customers to shop in their home currency, pay all duties and taxes up front, while utilizing their favored payment methods,” added Raimundo Martinez, GlobalShopex CEO.

“At 3dcart, we’re always looking for the best tools to give online merchants an advantage,” said Gonzalo Gil, 3dcart CEO. “We see GlobalShopex as a valuable solution for online business owners to expand into international sales without drastically increasing their expenses or workload.”

GlobalShopex features include: Localized checkout experience for international customers buying from US businesses, currency conversion, total landed costs, international payment processing, customs clearance and brokerage, global shipping with tracking, reverse logistics/returns and fraud screening, and international customer support.

For more information about 3dcart’s partnership with GlobalShopex, request a demo here.

About GlobalShopex

GlobalShopex is committed to growing as a leader in the international eCommerce and logistics industry by offering and optimizing international eCommerce solutions for USA retailers. Our passion is to enable merchants to expand internationally with ease and to grow their international sales. GlobalShopex was born out of eShopex, an established international freight forwarding company that opened doors in 1999. Currently, hundreds of USA merchants work with GlobalShopex as their international solutions provider.

About 3dcart
3dcart (https://www.3dcart.com), located in Tamarac, Florida, is the most SEO-friendly eCommerce platform for retailers and internet marketers to grow their online stores’ traffic and sales. 3dcart includes 24×7 Technical Support, 100+ Mobile-Ready Themes, order management software, built-in blog, email marketing tools and more. Since 1997, the company has been a leader in the eCommerce market, building online stores for businesses of all sizes. Today, 3dcart is Visa PCI Certified and a Google Partner.

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Source: https://www.prweb.com/releases/3dcart_helps_online_businesses_expand_with_globalshopex_s_free_international_fulfillment_solution/prweb17296551.htm

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How To Build A Chatbot For E-commerce

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chatbot ecommerce

A chatbot for e-commerce gives you the power to engage with new, existing, and potential customers with real-time, text-style messaging, without actually providing (and paying for!) a live person.

Through carefully scripted conversations, your brand can provide your customer base with support, information, and resources 24/7.

Like any conversation, chatbots are a two-way street —- and there are benefits for both brands and users.

Customers (or prospective costumes) can find information quickly, without having to wait for a human. And you can draw customers through the sales funnel, without interacting with them directly.

Chatbots leverage artificial intelligence more than any other technology, and can help you:

  • Identify and nurture qualified leads
  • Provide customer service and support
  • Interact with past customers, including providing shipping and return information
  • Gather feedback on the customer experience
  • Recommend related products to increase sales

If you are looking for a way to build a real relationship with your audience, improve customer service, and even increase sales, chatbots should be high on your list of priorities.

Today, I will explain exactly how to build and launch a chatbot for your e-commerce store from start to finish.

The good news is, it’s likely a lot easier than you think!  

What Is the Goal of Your Ecommerce Chatbot?

Getting clear on your goals will help you avoid distractions and stay laser-focused on results.

Chatbots for e-commerce are a powerful sales and marketing tool. So before you get started, get a handle on what you want your chatbot to do for your business.

Here are a few more features to consider before digging into building your chatbot:

  • Where do you want the chatbot to be located?
  • What other platforms, such as social media, do you want it connected to?
  • What kind of information do you want to supply to your customers?
  • What are your customers looking for when they interact with your chatbot?
  • Do you want users to be able to request and connect with a live person?
  • How will your chatbot fit into your overall marketing strategy?

Getting a handle on what you want, at least initially, will help you build your chatbot efficiently, without getting distracted by the myriad of things chatbots can do. (Seriously, they can do a ton.)

I highly recommend considering the power of Facebook Messenger when it comes to chatbots. Well over a billion users are using Facebook Messenger every month, so interacting with your brand can be seamless.

Messenger can give you valuable user insights, such as their name and location, that can help you help them find what they want – and ultimately move them through your sales funnel.

One of the most useful tools for launching a Facebook messenger chatbot is Manychat, which we’ll cover below.

Building a Chatbot

Yes, it’s possible to plug-in Facebook messenger directly into your website. Still, a third-party chatbot program gives you the power to set up automated conversations through scripts, answering popular questions, or assisting customers, without human interaction.

Every program has its own interface and step-by-step plan to actually build your bot, so instructions may vary.

Not only can you build a chatbot for your e-commerce but customers can also subscribe to your content using that platform, so when you publish a blog post with a sale or new product, it’ll go right to their Facebook messenger app.

How to Set Up a Chatbot

  1. Choose which platform you want to work with. I’ll walk you through Manychat, but there are several other options, including Chatfuel, Botsify, and Mobile Monkey. I’ve chosen Manychat for an example.
  2. Log in from their website, using your Facebook credentials.
  3. Give the chatbot program access to your Facebook page.
  4. Provide some basic information about your company and your goals.

Now, it’s time to start creating the chatbot’s content, including broadcasts (like an email blast) and conversation flows — this is complex, but you only have to set it up once.    

On Manychat, go to “Automation” to see your options for various flows or sequences.

e-commerce chatbot example

Building a chatbot for e-commerce comes down to writing scripts that engage, educate, and serve your customers.

You can start editing these default messages, such as the Welcome message to include your brand information and a warm greeting.

e-commerce chatbot example

Now it’s time to build flows that simulate real conversation with your customers, allowing them to interact with your brand.

To build flows in Manychat, the best option is the Flow Builder. This is available once you open and name a flow.

You can stay in Basic Builder mode, or click “Go To Flow Builder” in the upper right-hand corner.

e-commerce chatbot flow example

This will give you a visual representation of your conversation flow, which is really helpful for making sure you don’t miss anything. Keep adding dynamic steps to simulate the conversation you want to walk your visitors through.

How to Build Flows

  • Add Trigger. What’s going to launch this conversation? When you click “Add Trigger,” you’ll be given dozens of options, from subscriber opt-ins to keyword triggers to pop-ups on the side of the screen. Choose the one that makes sense for the goal of this flow. How will the customer start this conversation?
  • Add Text. It’s time to start the conversation. A warm “Hello, How can I help you?” is good. An introduction to your chatbot persona or your brand is also an excellent place to start.
  • Keep going. The conversation has only begun! Add images or galleries of choices. You can choose “User Input” in the Manychat Pro version, to allow customers to choose from various options in responding back with you. Here’s a quick look at a few of the button options you’ll have for each message.
e-commerce chatbot example

Consider looking at your customer service logs and planning conversations based on the most common questions customers or prospects ask.

6 Tips for Building an Effective Chatbot Script

Your script is the most critical part of building an effective chatbot. Here are a few tips to ensure your script is on point every time.

  1. Start with a welcome message: Remember you are simulating a conversation. If a real person just walked up to you and started talking about a sale, it would be a little weird. Start with a “hello” and maybe an offer to help or another soft opening.
  2. Provide a Main menu: Provide this option early in the sequence to help customers find what they need quickly and allow them to return to the menu if they need to. Use a gallery view and include pictures and links to basic information on your page.
  3. Use personalized text tags whenever feasible: If you can use a merge tag to fill in the customer’s name, or other personalizations, you can sound more human. But be careful, because overdoing the personalization can come across as fake.
  4. Think like the user: As you are planning the conversational flow of your chatbot, think of it as a flow chart, with various options leading to other options. If they say this, you say that. And so on. However, don’t lose sight of your ultimate goal, which is to close a sale or prompt a sign-up. Ensure each path leads to a goal or to another engagement, such as subscribing or talking to a live person.
  5. Include a Buy Now option: If your goal is to drive sales, a buy button will make it easy for customers to convert. Allowing them to purchase right there in Facebook messenger is key.
  6. Get the Unsubscribe option: Give users a way to opt-out of communication, either through an Unsubscribe button or a keyword such as “stop.” Provide the instructions early in the communication.

Should I Use E-commerce Chatbot Templates?

You can use templates designed to help you set up flows even faster. These templates can take some of the guesswork out of building the chatbot script.

Relying on the templates is tempting — it could save you so much time!

But be careful. Relying too heavily on templates can make your conversations feel fake and stilted. I recommend using them carefully — but remember that you know your customers best.

Consider reviewing Abandoned Cart templates and Out of Stock templates for e-commerce specifically.

These can help you drive sales to an already interested crowd.  

Here’s what ManyChat’s Starter template looks like in a simulation:

e-commerce chatbot example

Remember to use these templates as starting points. Dive in the customization options, from images and text to unique flows, to ensure the interaction sounds natural and is authentic to your brand.

Make every update you need to make sure you don’t sound like someone else or too robotic.

Building In Natural Characteristics

When we text, we move at a certain pace, as fast as our fingers or thumbs can type. It’s important that your chatbot move with the same kind of rhythm, otherwise it can become too robotic or pushy.

Here are a few tips for making your chatbot feel more natural:

  • Keep messages short. Use a string of two or three messages, rather than a long paragraph of text that will visually overwhelm the customer.
  • Create pauses between each message. This allows for those familiar three dots to animate, giving customers breathing space in between texts and simulating a more human interaction.
  • Attach links and photos in ways that feel human, rather than a barrage of content. It should feel like “Here this is probably what you’re looking for,” rather than “Here is our entire menu to choose from. See anything you like?”

Testing Your Chatbot for E-commerce

As you start setting up conversations in your e-commerce chatbot, you’re going to want to test the chatbot to make sure conversations feel natural and interactions are working the way you expect them to. There are a few ways you can test your flows to make sure they are working:

Set Up A Test Facebook Page

Create a new Facebook page to use internally for development. Then link your chatbot program account to that page, in addition to your brand’s pages.

Do all your development of flows, broadcasts, and other experiments in that test page.

Then you can log in to Facebook messenger and see them live for yourself and ask other team members to simulate customer interaction and make sure things look and function properly.

Make Use Of The Program’s Live Visuals

If it’s available, try the live visual simulator so you can see how your flows will play out in real-time. Watch these with scrutiny and a customer’s eye. Are things happening an even pace? Does it feel natural or like a sales blast?

Integrating Your E-Commerce Chatbot

One of the great benefits of using a chatbot program is leveraging the widget tool and embedding your chatbot on your website or other online locations.

Where can you lead customers to interact with your chatbot? Here are just a few ideas:

  • A pop-up box on your site, asking customers if they need help
  • A subscribe button to receive your newsletter or sales blasts through messenger
  • A sign-up for events, virtual or in-person

These “triggers” can set up conversations with users, allowing them to opt-in to your chatbot and providing you with customer data.

Available programs offer a range of widgets or buttons with code snippets you can place in the code of your website.

Tutorials are available, but if you aren’t sure, hiring a web developer for this quick project or hourly may be the way to go with this.

Conclusion

Building a chatbot for e-commerce can take your sales to the next level.

Not only can it give you access to highly qualified leads, but also allows you to position yourself as a resource and knowledge base. With an e-commerce chatbot, you can build rapport with your customers and ultimately nurture loyalty.

Using one of the built-in systems, you’re just a few clicks away from starting to engage your customers, giving them valuable information, and driving sales.

As you’re building, don’t lose sight of your brand messaging and voice. Stay on track with who you are as a company, and you’ll be on your way to building a chatbot that sounds authentic to your unique point of view.

How can you use a chatbot for your e-commerce site?

Source: https://neilpatel.com/blog/chatbot-ecommerce/

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How to Use Pinterest for E-commerce

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How to use Pinterest for E-commerce

A lot of businesses still don’t take Pinterest seriously, which is a huge mistake.

Pinterest is now the third-largest social network in the United States. Data shows that Pinterest users spend 50% more than competitor sites, such as Instagram or Facebook (who hold the top spots in the US).

Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting.

Why use Pinterest for E-commerce?

With the rise of visual search, Pinterest is more critical for your business than ever before. According to Pinterest, their Lens feature can identify over 2.5 billion home and fashion objects (1.5 billion more than Google’s Lens).

Buyable pins helped transform the Pinterest e-commerce network into a high-quality sales funnel. Users can instantly buy products without having to trudge through the awareness, consideration, and purchase cycle.

You can also create links between product pages, websites, and social accounts while displaying your products to those who want to buy them.

That means your products are seen in more places, by more people.

More users, more sales, and more brand awareness.

What’s not to love?

What Types of Businesses Should Use Pinterest?

Almost every type of business can benefit from using Pinterest’s e-commerce platform. Whether you are selling furniture, food, or services, showcasing your products on Pinterest will build engagement.

Product-focused businesses can benefit from the instant success of Shopping Ads, Product Pins, and collections.

Service-oriented businesses can take advantage of Pinterest’s large following and diverse market to showcase their business.

Individual creatives also have a considerable advantage on Pinterest. DIY, crafting, fashion, and cooking are all hot topics on this popular site.

Although B2C businesses have a clear advantage on Pinterest, B2B companies can also see a considerable benefit if their target audience overlaps with Pinterest’s users.

What Types of Consumers Use Pinterest?

Pinterest has over 320 million monthly users. Though their users are mainly in the US, their global reach is continually growing.

Seventy-one percent of global Pinterest users are female. Pinterest calls their American female users “The Deciders” as they are responsible for 80% of household buying, and they control more than 50% of the wealth in the USA.

According to Pinterest, The Deciders control most food, drink, style, and beauty purchases in America. That means that their pins, boards, and suggestions carry real weight in the way households spend money.

Men are still using the platform as well. New data shows that more than 50% of new signups are men.

The majority of Pinterest users fall between the ages of 30 and 39. That demographic is followed closely by the 18-29 age group, making up 34% of Pinterest’s users.

One-third of American Pinterest users say they use the platform to follow brands. That means they are ready and willing to accept your messaging.

How to Setup for Pinterest E-commerce Sales

First, set up a business account. You can do this by converting a personal account or by creating a brand new business page. The business option gives you more analytics.

Having a well-branded, clear, and cohesive presence is the first thing to look out for when creating your Pinterest e-commerce page.

Fonts, logos, and consistent use of hashtags give your page a cohesive feel. People want brands they can rely on and trust. Keeping your social platforms professional and connected is an easy way to build brand integrity with your audience.

When you start posting, make sure you’re working with high-quality images, pinning like crazy, and keeping your product lists consistent and updated.

Quality counts here: eye-catching images, unique calls-to-action, and creative content will help attract and keep followers.

Use text overlays to increase mobile legibility and talk about special brand features like sales, discounts, blog posts, or brand updates — just like this example from Martha Stewart Living.

Martha Stewart living ecommerce example

Along with your high-quality photography, branded posts, and wow-worthy products, there is one more thing to remember when posting: SEO.

Their search feature means that consumers will use keywords to find products, which means you’ll want to show up in that search.

Make sure to use keywords in your pin titles and descriptions to increase the reach of your content.

Hashtags are another great way to insert relevant keywords to your posts. Adding one or two to your main title will help your products show up more often.

If you need help researching keywords, UberSuggest is free and offers a range of services from keyword suggestions to search traffic data.

Remember, driving sales is about more than just having a good product. Consumers want brands they can trust to lead them through the buying process.

The better your content, the better your sales.

How to Sell Products on Pinterest

Now that you’ve got your branded page setup, it’s time to start selling.

You’ll need to link and verify your website to set up Pinterest e-commerce products. Make sure to choose the site you make sales from, as you can only verify one website with a Pinterest business account.

If you want to use a data source, you can create catalogs that will upload your entire product library to Pinterest all at once. Not all brands will have the right data sets to use this feature.

If that option doesn’t work for your e-commerce store, rich pins also pull metadata directly from your website and into Pinterest. You will have to upload each Pin individually, but they allow your audience to see product descriptions and prices directly on Pinterest.

With rich pins, mobile app users can search in a “shop” view, click on pins they like, and then simply click a blue shop button that directs them to a product page and checkout.

Here are examples of the shop view and a rich pin with a buy button on the app:

You can also use Promoted Pins to increase your reach and following.

Promoted pins are Pinterest’s version of paid ads. You can pay to have your pins pushed to the top of your user’s feed, helping more people see your content.

Promoted product pins are a great way to direct traffic to your website and emphasize your selling features.

As with most social media paid ads, you can choose specific campaign goals, target demographics, and boost engagement options that will dictate your promotion’s cost, frequency, and duration.

Promoted pins look the same as regular pins, but they will say “Promoted” at the bottom. You can see an example of that with this El Jimador ad in the center below.

Promoted pins in Pinterest for e-commerce

You can also use Shop the Look Pins, which allow you to link several products in a single pin. These pins are great for fashion looks, home decor items, and DIY projects!

Products have a small white dot, indicating that users can click and shop that piece. Here’s an example from ShopStyle:

shopstyle pinterest e-commerce example

Pinterest will let you manually set up Shop The Look Pins once a product is uploaded. You can check out this guide for more info.

Looking for a walkthrough to set up your Pinterest e-commerce ads? Read An Incredible Guide to Generating Sales Using Pinterest Ads, or check out the video below!

How to Drive Sales with Pinterest E-commerce

If you want your Pinterest page to convert, you’ve got to gain a following. How can you make your page stand out from the crowd?

There are a few things you can do to make waves in the world of Pinterest e-commerce.

First, make sure to design your pins with shareability in mind. Infographics, relatable quotes, and DIY projects make for great Pinterest content.

Text overlays can be an effective way to lead your audience into your post. Try using an interesting quote to encourage clicks and interactions.

text overlay example pinterest

The top-five most popular Pinterest categories are:

  • Travel
  • Health & Wellness
  • DIY
  • Women’s style
  • Beauty

Likewise, keeping trends, holidays, and news in mind will also help you stay in users’ minds.

Is Christmas coming up? Showcase your brand’s most popular family gifts. Is summer on its way? Time to break out the punch bowls and fun summer drink recipes!

Video pins are often in Pinterest’s top results, so intersperse your content with videos and animated graphics.

Using video pins also allows you to showcase your products in real-time, as consumers would use them. That can go a long way in converting your audience.

pinterest video pin example

Next, it’s essential to create a sense of community around your brand.

All across the internet, people are looking to connect.

It isn’t enough to have the best product. You have to have the best community.

Brands that engage with their communities, and receive engagement back, have a better chance of growing and selling through online retailers.

Tactics like posting UGC (user-generated content), using influencer marketing techniques, and creating group boards, will help grow your community and bring more engagement to your brand.

Additionally, staying on top of your analytics will help you track your user data so that you can better understand your audience’s interests, wants, and needs.

Pinterest Analytics lets you see which pins drive the most clicks, what kind of audience you are attracting, and which categories bring in sales.

You’ve heard it before–don’t ever sleep on your analytics.

Conclusion

Pinterest e-commerce features were created with brand success in mind, so if you haven’t jumped on board yet, now is the time.

With quick-funnel options, reactive buying promises, and plenty of ways to increase engagement and awareness, Pinterest e-commerce is the place to be.

Here’s your challenge: create an in-depth Pinterest strategy, set up your business account, link your products, and start selling.

What can you test to increase your sales on Pinterest?

Source: https://neilpatel.com/blog/pinterest-ecommerce/

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How to Choose The Right Ecommerce Agency

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As an industry, ecommerce is expected to grow at a minimum of 6.3 percent per year. According to Statista, user penetration will be 82.2 percent by 2024, up from 77.3 percent in 2020. The retail apocalypse and a worldwide pandemic have boosted ecommerce growth. 

This is good news for ecommerce companies; it’s great news for ecommerce companies with an agency that’s ready to take advantage of this growth. 

Here’s what you need to choose the right ecommerce agency. 

Know Your Goals and Desired Outcomes

With ecommerce, the goals and desired outcomes are pretty straightforward. You need to sell products to make money. Your agency’s approach should be geared toward direct response marketing. You send customers a relevant message that’s designed to get them to do something — learn, subscribe, follow, or buy.

Here are a few simple goals you can use as a starting point with your agency. 

  • Increase qualified website traffic
  • Increase time on site
  • Add more subscribers to your email list
  • Add followers to your social media accounts 
  • Increase sales
  • Increase upsells
  • Increase average order values
  • Decrease expenses and marketing costs
  • Improve customer retention

These goals should be oriented around specific outcomes, regardless of the goals you choose. Examples of outcomes include: 

  • Increasing return on ad spend by 13 percent
  • Boosting website traffic by 26 percent
  • Increasing year-over-year sales by 30 percent
  • 2x product upsells
  • Add 125K more subscribers in 18 months

Each of these examples should be focused on producing a specific result or outcome for your business. If you provide your agency with specific goals, they should be able to provide you with a plan to achieve those goals. 

4 Characteristics That Make a Great Ecommerce Agency 

While choosing the right ecommerce agency isn’t rocket science, it does require the right information and a bit of discipline. If you know what you’re looking for, it’s easier to screen for it. 

1. Experience and knowledge of your business

Your industry has its own ethnographics —  its own culture, unique jargon, and problems. Your agency should have the industry experience you need to work with your customers, your business, and the industry successfully. 

If your product lines are broad or you have a lot of products that you offer, you may be able to work with agencies with a broad or generalized skill set. If you’re a specialist or your industry is highly technical, it’s really important that you choose an agency with subject-matter experts who understand your business well.

If your agency has this know-how, they’ll have what they need to promote your business effectively. They’ll know which images work best; their writers will understand the tone and voice they should use in your content. They’ll have a pretty good idea of the promotions your customers will respond to.

2. They put customers first

Your agency should treat your customers as the priority. They obviously mean that they work to get to know your customers as well as you do. This isn’t just an understanding of the things your customers want and need. It’s an understanding of the way you work with your customers. 

This is important because your agency needs to be able to say no if they see something that could affect customers negatively.

This is essential because it means you can trust your agency to always do what’s best for your customers and your business. This also means your agency will be focused on managing your budget well, so they’re able to generate results for you. 

For example, if your agency knows your breakeven cost, and they understand your margins, they’ll avoid creating ads with offers that create a financial loss. If your margins are tight, they should avoid customer discounts, choosing to focus on backend incentives (e.g., low price guarantees, bonuses, and warranties) to attract more customers. 

3. They prioritize revenue and returns

Everything your agency does should lead to revenue. Their work should generate leads, sales, and revenue consistently for your business. Your agency should help you find ways to cut costs, specifically in high-cost areas like shipping or returns. 

They should be able to show you a process they can follow to increase your return on marketing investment and lower advertising costs. This sounds like it’s pretty obvious advice, but you’d be surprised at the number of agencies that ignore this. Some agencies prefer to be vague about things like revenue and returns so it’s easy to collect their monthly fee. 

4. Focus on the right metrics and KPIs

There are lots of ecommerce metrics you can track, your agency should be able to identify the core metrics you need to grow your ecommerce business. If you decide that you need more data, you can always add more metrics on an as-needed basis. 

Core metrics your agency needs to focus on: 

  • Website traffic rates: You’ll want to identify the traffic sources that make you money, sources that cost you money, and the sources that lead to increased conversion rates over time. If the traffic you receive generates interest from qualified customers, your source is good. If your agency continues to use CRO procedures, you should be able to increase your traffic at a lower cost over time.  
  • Email opt-ins: Email marketing is still one of the most valuable marketing channels you can use, producing an ROI of $42 for every $1 spent.  Building an email list means you’re converting paid or earned media to owned media. Your agency should be focused on building email as a marketing channel, using it to stabilize your cash flow and revenue. 
  • Sales conversion rates: The average ecommerce conversion rate is 2 to 4.9 percent in the United States. Your agency, with consistent testing, should be able to increase your conversion rates year-over-year. Your agency should also be tracking both micro and macro conversion rates. 
  • Average order values: This tracks the dollar amount spent by your customers each time an order is placed on your website. Your agency should be able to provide you with concrete steps you can take to increase your average order values (and customer lifetime values) over time. They should help you create upsell, down-sell, and cross-sell opportunities. You should always have a list of tactics you can use to increase your average order values. 
  • Return rates: Returns cost ecommerce companies more than $550 billion. While brick and mortar return rates average around 8 to 10 percent, ecommerce return rates are more than double at 20 percent or more. Your agency should be able to help you lower your return rates. This is tough to do because 41 percent of customers buy products with the intention of returning some or all of their items. 
  • Ecommerce churn rate: Churn measures customer attrition; this is a problem for ecommerce. How do you measure churn rates if your customer never cancels? Your agency should be able to use metrics like repeat purchase rate or time between orders to calculate your churn rate and provide you with a plan to reduce churn in the future. 

The ecommerce agency you choose should be able to provide you with clear answers about each of these. It should be clear that they have these characteristics and the ability to produce the results you need. 

How to Work With an Ecommerce Agency

Your ecommerce agency should provide you with the information you need to evaluate their capabilities. You’ll want to ask for this information upfront.  

  1. A proven track record: Your agency should be able to provide you with samples, references, case studies, and reviews to document their performance. If you found your agency through SEO, it’s a good indication that they understand SEO, and they’re capable of producing results for your business. 
  2. Clear expertise: Your agency should be able to provide you with samples, case studies, and a proven track record,  showing that they have the knowledge and experience needed to sell your products well.
  3. Clear milestones showing progress: You should be given a clear timeline, showing you how to approach your campaign, how long it will take to get everything done, and when they expect that you’ll start seeing results.
  4. A list of their credentials: Ask your agency for a list of certifications or credentials that communicate expertise, if they have any. This will verify their experience and knowledge in several areas. For example, if they’re a Premier Google Partner, you know that they have a specific amount of clients, revenue, and some financial stability. 
  5. Agency people and procedures: Your agency needs to show you how they plan on approaching your campaign or project. Ask them to outline their process, show how they’ll manage your budgets, and how they’ll manage their people. You should know who’s assigned to your account and their backgrounds. 
  6. Communication guidelines: When and how will their team communicate with you. Who will be your point-of-contact? Are you free to call your point of contact whenever you need help, or is there a specific time they’re available? Is support included (it should be). 

Your agency should provide you with detailed specifics for each of these points. If you have more questions or concerns, you’ll want to bring those up with your agency. 

The 6 Top Ecommerce Agencies

Here’s a list of the best ecommerce agencies in the industry today.  

1. NP Digital – Best for Maximizing ROI

NP Digital is my e-commerce marketing company. One thing that sets my agency apart from other agencies is our direct response focus. Every improvement we make needs to lead to revenue in some way. If we’re optimizing images, rewriting copy, or redesigning graphics, it needs to make money for clients or produce results in a meaningful way.

2. Upgrow – Best for Strategic Planning

Upgrow is an e-commerce marketing agency that provides complete A-to-Z coverage and optimization. They can design, create, optimize, and promote your e-commerce business. As an agency, they’re expert generalists. They’re comfortable working with e-commerce clients regardless of their industry, whether they’re selling $1 pencils or five-figure consulting. 

3. Inflow – Best for Ecommerce Specialist

Most agencies provide A-to-Z support over several areas — design, optimization, and promotion; Inflow goes in the opposite direction focusing exclusively on the marketing and advertising side. They offer SEO, PPC, paid social, and CRO services.

Here’s one thing that sets Inflow apart is the fact that they don’t have account managers; clients work directly with industry veterans. If there are any questions or concerns about your campaign, you’re able to discuss the details directly with those working on your account. 

4. Single Grain – Best for a Custom Marketing Plan

Single Grain focuses on rapid growth; every client receives a unique digital marketing campaign. Single Grain creates custom strategies on a case-by-case basis. This is important because many ecommerce marketing companies apply cookie-cutter techniques to ecommerce marketing. 

5. 1Digital – Best for Bigcommerce Customization

1Digital works with several ecommerce platforms, including Shopify, Magento, Volusion, and Woo Commerce;  They’re known for their work with BigCommerce and Shopify. Like other agencies, 1Digital is a full-service agency that provides A to Z services. 

6. Avex – Best for Shopify Plus 

Avex is a boutique creative e-commerce agency that’s focused on brands in the beauty, luxury, lifestyle, and fashion industries. They focus primarily on optimizing for Shopify’s platform. They prioritize the creative and design side of marketing, which makes sense based on the industries they serve. 

Conclusion

The ecommerce industry will continue to grow as more and more people shift their offline dollars online. This is a huge opportunity for ecommerce retailers. It’s also going to be a challenge for the businesses that are unprepared for the competition that follows. 

Choose the right agency, and you’ll have the support you need to jump ahead of your competitors. Use this guide to find the pros and cons you need to vet the right ecommerce agency.

Source: https://neilpatel.com/blog/ecommerce-agency/

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