British gaming and esports entertainment promotion company 1st11 announced that Brazilian soccer player Arthur Melo, currently playing in Italy for Juventus Football Club, is its newest investor and brand ambassador.

Financial details were not disclosed.

Arthur joins 1st11 as the company focuses on the Latin American market. 1st11 was one of the investors in the $1.58M USD investment round at the Brazilian gaming platform Final Level and is working together with it for its international expansion.

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Source: https://esportsobserver.com/1st11-signs-juventus-arthur-melo/?utm_source=rss&utm_medium=rss&utm_campaign=1st11-signs-juventus-arthur-melo