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15 Powerful Inventory Management Software to Consider in 2021

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In this roundup, we are going to take a look at some of the best inventory management software on the market for tracking inventory levels, sale processes, orders, and deliveries. So, let’s get started!

Still, using the conventional method of tracking inventory with Excel spreadsheets? Or are you tired of finding errors in your manual inventory process?

You are in the right place for a long-term solution. In today’s modern world the best inventory management software can save you from a lot of hassle.

Poor Inventory Management & Consequences

Poor inventory management has caused many small businesses to fall apart. A small business has a very small margin to tolerate errors like canceling orders due to inventory shortages, which in turn, leads to a fail.

Research by IHL states that around $1.75 trillion is in lost revenue/year due to ineffective inventory management. This makes it a necessity to own efficient inventory management software, making it a lot easy to manage your business by tracking your goods, avoiding stock-outs, and recording sales.

Deciding to ditch the paperwork orders and entering into the modern digital world is surely a big step for any business.

Many questions might have crossed your mind.

From where to start? Which software is best according to your company’s needs? Are these software applications worth your investment?

So, here are some of the best Inventory Management Software that will help you keep track of your inventory, alerts you in case of shortage, and most importantly helps you improve your customer relationship.

What is the Best Inventory Management Software in 2021?

1. EZOfficeInventory – Warehouse Inventory Management Software

Download: Android | iOS

ezofficeinventory inventory management software

EZOfficeInventory is a cloud-based inventory management app. The fact that EZOfficeInventory works for companies of all sizes are making it to our list of the best inventory management software.

With EZOfficeInventory, you can manage the entire lifecycle from procurement to retirement. The software helps you to regulate stock levels, control your assets and inventory, and manage all the consumables in and out of the company.

The free mobile app enables users to scan barcodes or QR codes to track their inventory from anywhere. While GPS tracking enables users to monitor and track the location of the items on the map. Additionally, it helps you find your lost or misplaced asset by tracking location on GPS.

Key Features

  • Label Scanner and Designer: designs professional-grade labels of various sizes, styles, and formats. The scanner allows you to scan Barcodes and Codes.
  • Low stock alert: keeps track of stocks by location and alerts you when the stock is low.
  • Availability Calendar: enables you to keep a check on your assets by showing if they are available, reserved, checked out, or under maintenance.
  • History Tracking: keeps a record of all your assets which helps you track the general trend assets usage. This will help in making the improvements accordingly.
  • Excel Import and Export: add, update, and download your data by importing/exporting it easily.
  • Depreciation Management: tracks depreciation and generates reports to make improvements accordingly.
  • Multi-platform access: available for Mobile (Android, iOS, Windows) and Desktop (PC, Mac, Linux).

Pricing

EZOfficeInventory is not available for free but offers a free 15-day trial for its new users.

  1. Essential: $35/month, billed annually for unlimited users. Suitable for small teams getting started. Includes asset tracking, availability calendar, alerts, basic reporting, audits, GPS location, and more.
  2. Advanced: $45/month, billed annually for unlimited users. Designed for growing teams who need a track on complete asset lifecycles. The advanced version offers scheduled services, advanced reporting, carts for projects, external data backups, purchase orders, etc.
  3. Premium: $50/month, billed annually for unlimited users. Best for teams collaborating on asset management tasks. Offers G Suite Integration, work orders, single sign-on, service desk Integrations, and much more. It also includes all the features of the advanced plan.
  4. Enterprise: Available for enterprises with custom needs. You can contact the Office support for pricing details. Offers global private cloud options, custom security, custom integrations, account manager, and more. It also includes all the premium features.

2. Limble CMMS – Inventory Management Software for Small Businesses

Download: Android | iOS

limble cmms inventory management software

Limble CMMS (Computerized Maintenance Management System) is a cloud-based management system. This is the best inventory management software for small businesses, more specifically designed to cater to SMBs (Small and Medium Business solutions) in different industries.

This simple yet robust maintenance management system packs a punch with its massive number of amazing features. With Limble CMMS, you can schedule preventive maintenance (PM), track work orders, check asset history, and more.

Moreover, the app allows, users, to take pictures, upload documents, track meter readings, note dates, and enter new work orders.

Key Features

  • Asset Management enables you to track your assets with its easy-to-use and searchable tree structure. Moreover, you can also organize your assets in a parent-to-child hierarchy.
  • Multiple languages: translates the software into your native language. Additionally, a worldwide network of consultants also helps you in your native language.
  • Predictive Maintenance Software (PdM): quickly, cheaply, and easily checks if a predictive maintenance strategy will prove to be the best for your faculty.
  • Reports and Dashboards: allows you to view reports and access where your money is being spent, which asset is costing the most, and why. This results in reduced labor costs and downtime.
  • Work Orders: quickly organize all your work orders by prioritizing the tasks by order, updates all the tasks on a calendar. It also enables you to view the due date and more.
  • Vendor Management: stores all the information of your vendors, keeps a check on the amount you are spending on them. Additionally, it simplifies the communication making it easy to manage outside Vendors.

Pricing

This simple inventory management software is not available for free but you can have a 30-day trial to have an insight into the software.

  1. Starter: $40/month per user, billed annually. Perfect for small companies transitioning from manual processes to the management system. Top features include preventive maintenance, work orders, data importing, and work requests.
  2. Professional: $70/month per user, billed annually. Suitable for small to medium size companies. Offers advanced reporting, parts inventory, downtime tracking, multiple locations, scans barcodes/QR codes, and much more.
  3. Business Plus: $105/month per user, billed annually. Features include workflow automation, API access, support team, offline mode, and more.
  4. Enterprise: $185/month per user, billed annually. Offers onsite implementation, Al duplicated Work requests, custom integrations, and more. It also includes all the features in the Business plan.

3. Trunk – eCommerce Inventory Management Software

Download: Mobile apps not available. Supported by Amazon, eBay, Square, Etsy, Shopify, and more.

trunk website banner main

Launched in 2016, Trunk is a maintenance management software that came up with a solution to manage inventory across multiple sales channels. It allows you to keep track of your inventory levels by constantly displaying the updated list.

Designed for small to medium businesses, this eCommerce inventory management software offers some of the most unique features. Its real-time syncing feature avoids the problem of duplicate SKUs by linking to one unique SKU per channel.

The company strives hard for making it easier to sell business across multiple platforms.

Key Features

  • Real-time Syncing: helps you in centralizing your inventory and tracks stock level synced by the Stock keeping unit (SKU).
  • Powerful Inventory Kitting: creates quantity packs and categorizes products into customizable bundles.
  • Multiple sales channel sells online across different channels like Shopify, Etsy, Faire, eBay, Amazon, etc.
  • Live chats and email support: help the users by resolving their issues clearly and provide all the relevant details for their ease.

Pricing

The app allows its users to avail of a 14-day free trial to make the decision process easy.

  1. Essential: $29/month for 0 -100 orders: all core features including real-time stock level syncing.
  2. Pro: $35/month for 0-100 orders: all features in essential plan and also; smart bundles and kitting, duplicate SKU syncing, and more.

4. PartsPal – Simple Inventory Management Software

Download:  Mobile apps not available

partspal main website

For all the car dismantlers and auto parts sellers out there, this warehouse inventory management software will prove to work the best for your business. Designed specifically for auto parts businesses, PartsPal is cloud-based management software.

No doubt, PartsPal is a market pioneer in auto parts inventory management software. The software manages vehicle fitment and makes it easy to sell products through various eCommerce channels.

Key Features

  • Inventory management: manages all the stock, fitment, pricing for auto parts businesses.
  • Multiple team members: enables you to add your team members/workers to the software. This will help in managing your business together.
  • Advanced filters: categorize the stocks according to their price range, condition, manufacturer, usage, fitment type, and availability status.
  • Quick-list part upload: allows the users to quickly upload the picture of the auto parts into your inventory.
  • CSV upload: imports and upload your current stock data from a CSV or Excel Sheet.
  • Multiple yards or warehouses: manages multiple yards and warehouses. It allows you to ship from different locations that have different stock levels and shipping options.
  • Part Request System: notifies the customers about the restocked items that were not available when they searched for them.

Pricing

  1. Backyard: $79/month for under $10,000 sales volume monthly. Suitable for a sole trader or small business. Enables 1 sales channel and can manage only 1 yard/warehouse.
  2. Small Business: $349/month for up to $50,000 sales volume monthly. Designed to cater to small to medium businesses. Enables 2 sales channels and can manage 2 yards/warehouses.
  3. Large Business: $899/month for over $50,000 sales volume monthly. Best for large businesses. Enables up to 3 sales channels and can manage multiple yards/warehouses.
  4. Enterprise: Contact the office support for the price. The enterprise plan is perfect for businesses that need custom solutions.

5. inFlow – eCommerce Inventory Management Software

Download: Android | iOS

inflow inventory management software

With its user in over 90 countries, inFlow has definitely earned the title of one of the best inventory management software in the industry. What makes inFlow stands out is its massive number of amazing features.

This simple inventory management software allows you to keep track of stock, manage orders, make detailed reports, invoice from anywhere, anytime.

The biggest perk of this app has to be its B2B portal. This portal showcases all your product pictures, description, and prices online, available for all customers to browse.

Key Features

  • Barcoding: allows you to use existing or generate new barcodes making it easy to adopt barcodes for scanning.
  • Reports: make reports of the sales, inventory, purchasing, and admin to keep track of the workflow.
  • B2B portal enables the users to take pictures of the products and showcase the catalog online in the software showroom.
  • Purchasing and Receiving: keeps an eye on all your payments and vendor balances from any computer or mobile.
  • Selling and invoice: make the transaction process easy by allowing the customers to pay through their browsers.
  • Manage Inventory: manages all your inventory to comparing the supply to demand and by reordering the exact quantities, before time.

Pricing

inFlow provides a free 14-day trial to its new users to have a deep look at the features of the software.

  1. Light: $71/month for up to 100 orders. The light plan includes 2 team members, 1 inventory location, 2 integrations, and 2 hours of setup assistance.
  2. Standard: $199/month for up to 1000 orders. Offers 5 team members, unlimited inventory locations, 3 integrations, and 4 hours of setup assistance, and more.
  3. Plus: $399/month for up to 5000 orders. This plan offers 10 team members, unlimited inventory locations, unlimited integrations, and 6 hours of setup assistance, and much more.

6. Zoho Inventory Management Software

Download: Android | iOS

zoho inventory management software

Zoho Inventory is an ideal eCommerce inventory management software for small to medium-sized businesses. Right from purchase to packaging to payments, this software offers end-to-end tracking.

What makes this software stands out is its out-of-the-box features. It offers order fulfillment, inventory replenishment, invoicing/ payments, and so much more.

Key Features

  • Sales order management: allows you to keep an eye on all the sales activities and create sales orders for your offline sales. While online orders will be updated on the system automatically.
  • Item management: manages all your item by classifying them. Also, helps in increasing sales by offering product bundles with promotional discounts.
  • Invoices and payment: enable you to have a quick view of your invoices, accept online payments, and track due payments.
  • Reporting and analytics: generate detailed, and resourceful reports. This will help you run your business successfully.
  • Barcode Scanning: scans the barcode and helps you track the stock of individual items or bulk.
  • Multicurrency transactions: allows transactions globally with ease.

Pricing

  1. Free: The free plan offers 20 (online /offline orders, shipping labels, shipment tracking), 1 warehouse, 2 users, and much more.
  2. Basic: $39/month per organization, billed annually. It includes 1500 online/offline orders, 150(shipping labels, shipment tracking), 2 warehouses, 10 users, and more.
  3. Standard: $79/month per organization, billed annually. It includes 10000 online/offline orders, 1000(shipping labels, shipment tracking),5 warehouses, 15 users, and a lot more.
  4. Professional: $199/month per organization, billed annually. Offers 30000 online/offline orders, 3000(shipping labels, shipment tracking), 10 warehouses, 20 users, and a lot more.

7. Sortly – Barcode Inventory Management Software

Download: Android | iOS

sortly website banner main

Trusted by thousands of small businesses, Sortly makes it to the list of the best inventory management software for small businesses. This super simple software makes it a lot easy to track your inventories and is accessible from any of your devices.

You can use this barcode inventory management software to make custom barcode/QR labels that easily link to your inventory. You just have to add photos and details of the item and keep track of your inventory.

Key Features

  • Stock alerts: notifies you when the stock is low by automated alerts, reminders, and dashboards.
  • Import/Export data: import data by CSV using the import template and export reports via CSV, Dropbox, or PDF.
  • Custom fields: add custom fields according to your needs and keeps track of price, quantity, location, and notes of all your assets.
  • Offline mode: saves all your data even when there is no data connectivity and automatically syncs when you get a data connection.
  • Custom reports: generates customized reports like activity-based or ‘current status based’.
  • Customize branding tool: allows you to add a logo and colors to your web software to give a branded experience to your customers and team.

Pricing

  1. Free: This plan is for a single user. It offers 100 entries, 1 user license, 1 custom field, barcode lookup, in-app scanner, and custom notes and tags.
  2. Advanced: $39/month for multiple users. Includes 2000 entries, 3 user licenses, 10 custom fields, stock alerts, custom QR labels, track user activity, and more.
  3. Ultra: $99/month for multiple users. Offers unlimited entries, 5 user licenses, unlimited custom fields, and much more. It also provides all the advanced features.

8. Evergreen – Restaurant Inventory Management Software

Download: Android | iOS

evergreen inventory management software

Looking for software that keeps a check on food costs, minimizes food loss, provides a profitable menu and alerts the staff before stocking out? Evergreen is a restaurant inventory management software that makes running a restaurant or a bar easier with its numerous amazing features.

With Evergreen, you can monitor the food items that you have on stock, calculate pricing based on your mark-up and package cost, and review valuable stats on your inventory.

The coolest feature that this restaurant inventory management software offers is ‘Contactless Menu’. This feature is a modern solution to the ongoing Covid-19 situation. It helps follow the regulations by offering scannable QR codes for print menus.

Key Features

  • Digital menu board: provide intuitive layouts, flexible designs, categorized columns. It also allows you to edit menu items from any phone, tablet, or computer.
  • Print menus: allows you to create and edit eye-catching print menus in just a few seconds.
  • Manage inventory: quickly makes an order list for suppliers, keep an eye on your inventory. You can also simplify your pricing calculations with this tool.
  • Contactless menu: works by generating scannable QR codes for website, online orders, and print menus to save paper cost.
  • Social media sharing: works by engaging with the audience on social media regularly. It makes sharing content easier and attractive. Additionally, it helps to build your brand’s reputation.
  • Multi-locations and chains: allow the users to have a closer look at the engagement at different locations. Moreover, it delivers data across all the chains and compares stats for individual locations.

Pricing

The starting price of Evergreen is $29/month: two free months with an annual subscription. For more pricing details you can contact Office support. The app doesn’t have a free version nor do it provide a free trial.


9. Ecomdash – Retail Inventory Management Software

Download: Android app not available | iOS

ecomdash inventory management software

Ecomdash is a complete system that will take care of all your inventory needs. Designed especially for small and online retailers, Ecomdash keeps your inventory in sync across various platforms.

With this eCommerce inventory management software save time, sell more, and grow your online business.

You can manage all your online sales channels from this one dashboard. It also allows its users to organize the products into different groups and categories. Thus, making it a lot easy to find, search, and keep track of your inventory.

Key Features

  • Multi-channel listing tool: helps you listing your products for sale across various online marketplaces.
  • Ecommerce reporting: generates various business health reports. This will help you in making smart decisions for your company.
  • Order Management: manages your online orders from all the integrated sales channels. This will mitigate the risk of overselling.
  • Inventory Management: improves visibility into your supply chain, sets custom low-stock alerts. It also helps to track product quantities across unlimited integrations.
  • Purchase Orders: keeps track of things you buy and sell keeping your inventory maintained.
  • Shipping Management: allows you to have a look at which orders are shipped, canceled, and unshipped. Moreover, it provides shipping discounts and manages multiple carriers.

Pricing

  1. Pro: $25/month for 100 orders. Offers unlimited channels, barcode generation, purchasing management, listing management, and more.

10. Primaseller – IT Inventory Management Software

Download: Android app not available | iOS

primaseller main banner

Say goodbye to your manual spreadsheets and manage inventory from any device through this amazing retail inventory management software. Launched in 2013, Primaseller is one of the best software for online and offline retailers.

Primaseller manages your inventory and sales across multiple online channels. It also tracks, fulfills, packs, and ships all the orders with its stunning tools helping your business grow rapidly. The software makes it easy for your company to take care of orders and POS.

Key Features

  • Point of Sale (POS) software: allows you to sync inventory at multiple retail stores. It works on all platforms and you can access it through any browser. Moreover, it helps you to print receipts and barcodes quickly.
  • Warehouse Management: manages all the stock in your warehouse. It works by putting newly received stock efficiently into shelves to make searching easy.
  • B2Border processing software: works by creating customized price plans for different customers, accepts digital payments. It also keeps track of your wholesale inventory.
  • Quick Books Integration: synchronize your invoices from online platforms. It also allows you to perform inventory and purchase orders more efficiently.
  • Order Management: manage your orders from picking, packing, and shipping across multichannel through a single platform. Additionally, it uses a picklist to know what to pick from shelves and pack lists for sorting the items into shipments, reducing errors.
  • Purchase Order Software: automates the purchase process by creating purchase orders, planning re-orders, and tracking suppliers.
  • Inventory Management: manages the transfer of inventory, keeps an eye on the stock to avoid stock-outs. It also lets you print, and scan barcodes for the products you receive and stock.

Pricing

The app provides a 14-day free trial to its users to have an insight into the app and its features.

  1. Standard: $100/month for up to 20 users. Includes 1 standard location, up to 10,000 SKUs, and 500 online orders a month.
  2. Enterprise: $500/month for up to 20 users. Includes CRM integration, dedicated servers, phone support, API access, margins based on FIFO, multiple Buses, and more. Enterprise plan offers all the features in the standard plan.

11. Jazva

Download: Mobile apps not available

jazva inventory management software

Jazva is an all-in-one multi-channel eCommerce solution perfect for any business type. This app claims to track and manage your stock levels across multiple warehouses. The software aims to accelerate your business growth rapidly with its amazing number of features.

With Jazva cloud-based software, you can customize features according to your customer needs. This will help a lot in managing pricing tax and shipping information accurately. Additionally, it allows you to create and manage bundles and kits.

Designed specifically for small-sized businesses, this software makes managing inventory much easier by streamlining and automating core processes.

Key Features

  • Multi-Channel listing tool: works to import, sync, and list products across multiple online channels by automating price.
  • Multi-Warehouse management: works by suggesting bin locations to optimize storage and inventory forecasting. You can also create and schedule purchase orders with suggested line items.
  • Order Management: works by syncing orders, allow returns/refunds through a single platform. It also provides multi-tier pricing and batch orders in bulk.
  • Shipping tools: creates shipping labels, packing slips, and invoices. It also tracks order status as soon as you print shipping labels from the system.
  • Inventory Management: works to manage, and optimize your inventory. It allows you to have a look at your stock by syncing inventory availability across all your channels.

Pricing

Pricing plans are not available on the website. Contact sales to get all the required information.


12. HandiFox

Download: Android | iOS app not available

handifox inventory management software

 HandiFox makes sure that you spend less time inventorying and more time on your business. The software works perfectly for the self-employed and small business owners, helping them to extend their sales and inventory.

Designed purposely for seamless QuickBooks Data Integration across mobile devices, this software works to track sales, receive payments, issue invoices, and verify your shipments. Moreover, you can scan barcodes to count inventory accurately, and print barcode labels.

Key Features

  • Purchase Order Management: keeps track of all your orders. Moreover, it helps in preventing unauthorized purchases and increases vendor accuracy.
  • Service Management: synchronize all the appointment schedules and data across all the devices. You can also print invoices/receipts and process payments.
  • Barcoding: helps in inventory counts, and transferring purchase orders. Additionally, it allows you to track inventory using barcode scanning.
  • Inventory Management: generates pick and pack lists to minimize errors. It also provides features such as inventory counting to enter quantities accurately, and management of multiple sites.
  • Shipment Verification: maximizes the accuracy of shipment by its order fulfillment software. Also, while picking items, a barcode scanner helps to verify that all the items are correct.
  • Multi-Location Tracking: keeps track of your inventory at a different location such as warehouses, or stores by creating multiple sites. This helps in representing the actual storage layout accurately.
  • QuickBooks Integration: works by updating your finances whenever you order additional items, selling products, and using up stock.

Pricing

HandiFox offers a free 30-day trial to its new users.

  1. Start: $39/month for 1 device/2users, billed annually. Offers 1 warehouse, integrated with QuickBooks online, barcoding, inventory/service items, inventory counting, new/edit purchase orders, and receive purchase orders.
  2. Optima: $79/month for 2 devices/4 users, billed annually. Includes 3 warehouses, invoices, receive payments, inventory transfers, multi-location tracking, and more.
  3. Pro: $109/month for 3 devices/5 users, billed annually. Offers sales orders, invoices, credit memo, receive payments, sales receipt, picking and packing, Shopify integration, and serial/lot numbers.

Open-Source Inventory Management Software

13. Odoo

Download: Android | iOS

odoo open source inventory management software

 Odoo is the best open-source inventory management software that is for businesses of all sizes. It offers a comprehensive integrated suite of business modules such as eCommerce, inventory management, manufacturing, customer relationship management, and much more.

If you are running a large business, it’s a tedious process to keep a check on all of your employees. This app makes your work easy by gathering all their information in one database. It will help you a lot to keep a check on all your employees.

With over 30 main modules, this free inventory management software is highly customizable. It provides you features according to your organization’s requirements.

Key Features

  • CRM: works to retain your customers by scheduling activities based on your sales script. Moreover, it organizes your work efficiently.
  • eCommerce: helps to boost your sales with cross-selling/ upselling techniques on product pages. It also keeps your customer’s data organized with customer portals.
  • Inventory: keeps track of the products from the supplier to the customer by its double-entry inventory feature. Additionally, it replenishes your stocks to avoid stocking out.
  • Manufacturing: manages all the assembly and manufacturing operations. Also, it optimizes your inventory level by its scheduler to avoid shortages. It also keeps a quality check for the manufacturing department.
  • Accounting: synchronizes your bank statements with banks automatically. It also gets a clear forecast of your future bills to pay and manages recurring bills.
  • Employees: gathers all your employee’s data (status, job title, contract type, salary, and time spent per project) in one database.

Pricing

  1. Community: This is a free basic plan and includes one app (CRM). Includes basic models for accounting, project management, human resources, inventory, manufacturing, and eCommerce.
  2. Enterprise: $28/month per user, billed annually (with a $4 discount for new customers) and the cost of applications starting from $12. It offers a free 15-day trial. It offers mobile apps (Android/iOS), unlimited functional support, public/private cloud hosting, report designer, menu editor, planning and forecasting, and much more.

14. ERP Next

Download: Android | iOS

erpnext inventory management software

ERP (Enterprise Resource Planning) Next is an open-source system that offers many effective solutions, perfect for small to medium-sized businesses. The software supports multiple businesses such as manufacturing companies, educational institutes, healthcare businesses, and much more.

Use ample features jam-packed in a single tool to enhance your customer experience. With ERP Next, you can offer your customers a vast number of useful features integrated into a single platform.

You can manage your assets, projects, sales/ purchase, accounts, and more, all in one common platform.

Key Features

  • Accounting: allows you to review every component of your business with the accounting dashboard. It also provides a multi-currency accounting tool, maintains bank accounts of your suppliers and customers, and more.
  • Customer relationship Management: works by tracking business opportunities from leads and customers, automating mundane tasks, and connecting with your prospects.
  • Asset Management: tracks asset movement, sell or scrap assets that you no longer need, records the assets when it increases or drops off by using Asset value adjustment and manages serialized assets and capital work-in-progress accounting.
  • Help Desk: provides customer support by making reports to help you streamline service issues, tracks fulfilments and failures to enhance your support, generates help articles and FAQs to provide the best solutions to your customers.
  • HR and Payroll: manages hiring by planning manpower requirements with a recruitment tool, scheduling training events for your team with the software HR Training Program module, track your employee’s performances, and defines the period for payroll processing.
  • Sales and Purchase: track your inventory levels, replenish stocks for minimizing stock-outs. Moreover, it efficiently manages sales orders with third-party app sales, tracks the receivable balance of customers by using the sales invoices, and a lot more.
  • Projects Manager: helps you keep track of your project deadlines. The manager breaks down the project into different tasks and assigns it to the entire team. Also, it generates to-do lists, and plan for upcoming projects.

Pricing

  1. Cloud: $25/month per user or $225/annually. Includes hosting, all modules, standard support, and 5 hours of onboarding support. It offers a free 14-day trial.
  2. Self-Hosted: contact the sales for pricing. Offers server management, all modules, priority support, and enterprise onboarding.

15. Snipe-IT

Download: Mobile apps not available

snipe it main website

Snipe-IT is possibly the best IT inventory management software available in the market. This open-source software is quite simple to use and comes up with some amazing features.

From keeping track of your licenses/consumables/hardware assets to providing complete security to your system. This app has all you demand from IT management software. With its servers located in multiple locations worldwide, Snipe-IT offers speed and reliability.

Key Features

  • Asset Management: tracks your assets with a single click, easily import/export your assets. It generates QR codes for scanning labels and enables you to check the full history of your asset lifecycle.
  • Admin Dashboard: enables you to have a look at your recent activity, consumables, components, assets, items checked in/checked out, and more.
  • Email Notification: send email notifications to the users/admins for asset checkout/check-in, low inventory report, deadlines approaching, and more.
  • Multiple Languages: translates the software into multiple languages for easy localization.
  • Web-based software: runs on (Linux/Windows/Mac webserver).
  • Security Features: protects your data with a two-factor authentication code. Also, it provides continuous detailed monitoring of the system, secure all connections through TLS(SSL), and much more.

Pricing

  1. Free: Offers features such as unlimited users, unlimited assets, and GitHub support. The free plan is self-hosted.
  2. Hosted Plan: $39.99/month or $399.99/year for unlimited users. Includes phone/email support, automatic backups/upgrades, priority features request, and server maintenance

No doubt it is a difficult task to choose the most suitable option as per your business requirements. But remember by only selecting the right software will help you grow your business. So, choose your pick wisely.

We hope we have helped you choose the best inventory management software according to your business needs.

Also, have you ever used any of these inventory management software? If yes, then which one? Which feature do you like the most?  Let us know in the comments section below.


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Source: https://allthatsaas.com/roundup/best-inventory-management-software/

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What is Demand Generation?

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What is Demand Generation?

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling.

What’s the best way to do that? Shifting their perspective so they understand not just what you do, but what problem you solve. Help them recognize they need what you offer to create a demand for your products or services.

This process is called demand generation.

If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue.

Overview of Demand Generation

Demand generation is creating interest in your products or services to build a healthy pipeline of qualified leads for your sales team.

It’s a broad term covering all your marketing and sales initiatives at every stage of the sales funnel. When you can provide valuable information to the right audience at the right time, you can develop awareness and demand for what you sell.

The best demand generation strategies consider every step in the buyer’s journey, from the first time someone interacts with your company, to the moment they become a customer. Demand generation initiatives should align your marketing and sales teams to help grow your business.

Why is Demand Generation Important?

Demand generation is vital as it helps position you differently with potential customers. Rather than focusing on selling your solution, demand generation creates awareness of a need.

If you help audiences understand they have a need and how that need affects their businesses, they are more likely to be receptive to sales messaging that will come later.

If you want to grow your business, you’ll need to develop a robust pipeline of new customers. Demand generation places the focus on being attentive to their needs and creating awareness and interest before selling. If you can optimize every point of contact you have with your target audiences, you can increase the quality of the leads you’re bringing in through the funnel.

Demand generation also helps create interest and awareness so that you become a trusted source of information. It helps you create more thoughtful and cohesive marketing outreach to improve people’s experience when interacting with your company.

Demand Generation vs. Lead Generation

Demand generation and lead generation aren’t quite the same, so let’s look at each one to get an idea of where they overlap and where they differ.

They’re similar in that they share the ultimate goal of growing your business and increasing sales, and they both work to attract new customers to your business. However, the approach and immediate goals are quite different.

Lead Generation

Lead generation, also known as lead gen, focuses on gaining a person’s information in exchange for content. The goal is to gain that contact information to facilitate contact and engagement for sales and marketing purposes.

Lead generation assumes your audience already knows they have a problem and are seeking a solution via products or services on the market. They’re in a place where they are ready to assess your business to see if you might be able to help them solve an existing problem.

Lead generation focuses on getting contact information from prospective customers, so it likely involves gated content or other ways to make this transaction happen.

Demand Generation

Demand generation, occasionally referred to as demand gen, is more about awareness and interest and how you can position your company as an important source of information.

Letting you etting in front of your target audiences to create awareness for a need and generate interest in your business. The hopeful result is that as your target audience grows more interested in your company, the more receptive they’ll be once you interact with them.

Get people excited about what you do, and they’re more likely to look to you once they realize they have a need. Creating a demand for your product or service means educating people on the challenges they’re facing and helping them understand why it’s worthwhile to invest resources in a solution.

Demand generation casts a broader net with ungated content used to raise awareness of your brand and solutions. The goal is increased visibility and interest in what you do.

B2B Demand Generation Strategies

What are signs that demand generation might help your company move forward in growth plans? You may recognize a need for more and better leads or higher customer retention. You may realize better systems in your sales and marketing process could create a better experience for your customers.

Once you have created your B2B strategies recognize how valuable demand generation can be. How can you implement it? Here are 10 strategies you can use to make it work for you.

1. Target Your Ideal Customers With Buyer Personas

Creating buyer personas is an important start when targeting audiences with your marketing. These fictional profiles of your ideal customers can help you focus on who you need to reach and what they need to hear from you. A complete buyer persona should have details such as a fictitious name, job role, age, gender, and typical objections and concerns.

These can help you target your ads more effectively and ensure the content you create addresses what your audience wants to read.

Without this focus, it’s easy to get distracted by the message you want to put out, which may or may not resonate. Buyer personas also help your marketing teams work cohesively by creating clear targets for your ads and content.

For each profile, consider who this person is, what influences their purchasing decisions, what challenges they face, and what questions they tend to have before they reach a decision. Being able to reach prospects with ads and content that feel personalized to their experiences and challenges can go a long way towards winning over new customers.

2. Produce Valuable Content People Want to Read

People are busy, and there’s a lot of content out there competing for attention. As much as we’d like to believe people are interested in our content, few people wake up hoping to find a new article or whitepaper to read. However, the right content can significantly shift purchasing decisions.

How can you create pieces that resonate with your prospects and makes them want more? Invest in content of the highest quality. Inbound marketing can be an important part of demand generation, so don’t falter when putting resources into content marketing.

Is content creation an overnight strategy? Not at all. It’s a long-term investment that requires a lot of effort.

If you’re already creating content and don’t feel like you’re gaining much traction, consider what you’re publishing and how it differs from other content in your industry. If it’s similar to what others are publishing, it may not be enough to help you stand out. Consider the following ideas:

  • Look for new ways to tackle the same topics.
  • Offer a new angle on an old subject.
  • Curate insights from other experts.

3. Offer Valuable Content for Free

Should you save your best content for your lead generation efforts? Ask for contact information and other insights in exchange for it? Not at the demand generation stage. Remember that when we talk about demand generation, we’re talking about awareness and visibility. This means creating content for prospects at all stages of the buyer’s journey and consistently showing up as a trusted resource at each stage.

Don’t worry that you’re giving away your best content for free. Demonstrating your insight and authority on relevant topics is a valuable way to show customers that you understand their needs. Create resources they can’t resist reading and sharing, and you could be the first person they think of when they’re ready to move forward with a purchase.

4. Use Platform Features to Extend Reach

Look for ways to extend your reach through established platform features you may already be using.

For example, Facebook advertising is a popular channel for companies to build visibility with relevant audiences. With in-depth targeting features allowing you to reach specific audiences and measure results via analytics, this can be an essential element in your marketing.

Facebook has a built-in feature allowing you to create lookalike audiences, which are custom audiences similar to people who are already interested in what you sell. You just need to create these audiences in the app, and you can benefit from the expanded reach they’ll give you.

Plus, these aren’t random users. They closely match people you’ve already connected with. You can also try larger audiences or smaller custom audiences based on interests and create your lookalikes from there.

Increasing visibility often means looking for ways to expand or duplicate your efforts to reach more people. Lookalike audiences are a great way to try this in your advertising.

However, is Facebook for every business? Likely not. It’s often best-suited for B2C brands where customers can purchase right from the app or make quick decisions on something they can easily purchase from your site.

5. Use Display Ads to Raise Brand Awareness

Using display ads effectively can be another way to get your brand in front of new audiences. Further, managed placements allow advertisers to specify where they want their ads to appear, allowing them to target relevant audiences.

If you can control where your ads appear, you can focus your efforts on individuals who are likely to be interested in what you offer.

Display advertising is less about conversions and more about getting your name and brand out in front of prospects. They can allow you to access prospects and raise awareness of your brand and message. Managed placements can also help you focus your investment with effective targeting and outreach.

6. Increase Conversion Rates With Display Remarketing

Remarketing can be a powerful way to build awareness, help prospects remember you after your initial interactions, and boost conversion rates.

There are a lot of distractions that can pull a prospect away after they visit your website. If you notice that many users seem to visit once and not return, it would be valuable to understand why and explore ways to regain their attention.

This is where remarketing comes in, allowing you to increase repeat visitors and even extend the amount of time visitors spend on your website.

Effective marketing often means that a prospect needs to see your brand and encounter your messaging multiple times before you become memorable. Remarketing helps you build on new traffic you’ve managed to attract and bring these individuals back to your website to learn more.

7. Optimize Your Campaigns With Contact Segmentation

Demand generation is all about delivering the right message. If your message doesn’t fit the audience you’ve targeted, they are unlikely to convert.

With this in mind, consider how it might affect your target audiences to see content that doesn’t suit where they are in their path to becoming your customer.

Someone who has never heard of your company isn’t quite ready to see in-depth content that answers questions customers typically have closer to purchase. Instead, they need introductory content to help them recognize a challenge in their organization and a first look at how you solve those types of problems.

For a prospect further along in the buying process will have identified their need, learned what you do, and explored what you offer. They’ll want more detail and have more specific questions that pertain to their unique situation.

You can use contact segmentation to manage this in your customer relationship management (CRM) system, which means organizing your customer contacts into groups based on what stage they’re in. Once your contacts are defined, you can target campaigns to each group to deliver content they are likely to find valuable.

When your outreach resonates with the recipient, they’ll be more likely to welcome further contact rather than remove themselves from your mailing lists or otherwise cut contact. Another benefit of contact segmentation is that you’ll be able to measure the effectiveness of your campaigns better and adjust as needed to best suit your audience.

8. Power Up Your Email Marketing

Once you have someone’s email address, how quickly do you reach out with marketing emails? Are you sending emails to your entire mailing list? If so, you risk putting off whole groups of prospects by making them feel overwhelmed, or worse, like your company doesn’t understand them.

Instead, email marketing should carry out the idea that you need to deliver the correct information to the right people with impeccable timing. The shotgun approach of spamming people with multiple emails is likely to earn you a long list of “unsubscribe” responses.

Consider your email marketing to be a powerful way to communicate with customers at scale. However, to do so effectively, you need to make them feel unique and understood.

This means sending emails that directly address different groups, speaking to their concerns, and answering their questions. These groups may be broken out by stage in the buying process and even by industry.

Effective email campaigns require testing, so get ready to not only target groups of similar prospects but also to test your email marketing. Try A/B testing on your subject lines, copy, visual elements, and CTAs. Test different variations and optimize your campaigns using the best performing elements.

9. Offer a Free Tool or App

When you first raise awareness of your brand, you’ll need to win over people who can be brand ambassadors. One of the best ways you can win over new prospects is to offer a free tool, an app, or another resource your target audience can’t ignore.

Does giving away valuable resources go against your sales goals? Not when it comes to demand generation. Remember that in this process, you want to boost visibility and get your brand noticed. Expanding your reach may mean giving away something valuable in exchange for the impact it will have in your initial campaigns.

This is especially important for new brands trying to win attention in crowded markets. Allowing prospects to experience your brand and connect with your company in a personal way can pave a smooth road down the line to larger purchases.

10. Explore Lead Scoring to Evaluate Success

Testing different strategies for demand generation can bring you some successes and some losses. In many cases, you’ll track leads coming into your company and consider each a win, but what if they never convert to a customer?

Increasing the number of leads coming into your company can’t be your only focus if they don’t go on to become happy customers. As you evaluate the quality of the leads you generate, you’ll begin to realize that some leads make it further through the customer journey, while others move through stages to become a customer.

What’s the difference? When you begin to analyze the different actions your leads take when engaging your company, you’ll start to notice patterns of behavior that are more likely to lead to conversion.

If you can find a way to track the interactions prospects have had with your company and compare them to outcomes, you can discover behaviors that increase the chance that a prospect will convert. Once you do this, you can repeat those interactions to win customers.

Lead scoring, or evaluating incoming leads, is a way of measuring the quality of your leads to ensure you can invest in initiatives that attract the best quality leads. Remember that demand generation is raising awareness and generating excitement for your company or brand. It’s not about attracting big audiences who don’t have a genuine interest in your business.

Lead scoring allows you to evaluate your customers’ behavior over time to determine their level of interest in your business. It can take into account various actions showing intent, such as which pages of your website they’ve viewed and if they’ve engaged in behavior indicating they want to see more of what you can do. They might show this by requesting more information or signing up for demonstrations of your products.

If you’re struggling to gain leads, don’t worry about the quality at first. Just keep implementing strategies to increase your reach and bring more people to your business. Once you have increased your leads to the point that you need to start identifying the most valuable ones to nurture, then you’re likely in a position to consider lead scoring.

Demand Generation Case Studies

Need more proof of how demand generation can increase interest in your brand and benefit your company? Check out the following two examples of companies who have benefited from demand generation:

  • Premise, a data and analysis company, engaged demand generation, inbound marketing, and lead management. They used CRM implementation, lead scoring, and a content audit to improve their results across all marketing initiatives. Results included a streamlined CRM with all data organized, clear strategies identified and implemented, refined content strategy, and improved campaigns via social media, email, blog posts, and other programs. 
  • Okta, a company managing workforce and customer identity and authentication, worked to empower its sales and marketing teams. Using marketing automation, chatbots, and AI, Okta enhanced their customer experience at every point of contact. Since implementing Drift, Okta has benefited from a 30 percent increase in their pipeline and doubled their conversion rate from marketing qualified leads to sales qualified leads.

Tools to Grow Demand Generation

There are a few tools that can be beneficial as you grow your demand generation efforts. Using these tools can help ensure you’re working effectively to reach your goals.

What kinds of tools can help? Look for those that feature marketing, chatbots, email bots, content, or marketing system integration.

1. Marketing Automation

Let’s look at what each of these types of tools can do for you and why they are important in demand generation.

When people get busy, repetitive tasks can fall by the wayside, A host of marketing automation tools can increase efficiency and ensure that time-consuming or repetitive tasks are completed without delay.

2. Bots

Companies like Drift offer tools like chatbots and email bots that act as support systems for your sales teams. Chatbots can send reminders to your salespeople when it’s time to follow up with a client or take the next step in outreach.

Your sales team can even receive emails before sales meetings that give them a quick reminder of the client’s company information, where the client is in the funnel, and what interactions have already taken place to ensure a seamless return to the conversation.

What is Demand Generation - Drift Chatbot diagram

Email bots can help marketing teams send effective email outreach at scale, flag important customer issues as they arise, and direct replies to the correct sales contact.

Content Storage

Having the right content for a potential customer means you’ll need salespeople to quickly find resources. A company like BuyerDeck offers a content repository to help your sales team keep all the resources they need organized and accessible.

What is Demand Generation - BuyerDeck Content Repository example

Customer Relationship Management

A critical element in B2B marketing is keeping your customer contact information updated and organized so anyone on your sales team can easily access it. Look for CRM software options like Nutshell, Zoho, or Hubspot to ensure you’re keeping track of your customers and where they are in your funnel.

What is Demand Generation - Nutshell CRM software example

System Integration

Don’t forget that to make this all work optimally, you’ll want to integrate your whole marketing system to ensure activities happen seamlessly, and you aren’t repeating work or having to step in to update from one system to another manually. Connecting each component can ensure you can always access a high-level view of customer history and information.

Resources to Learn More About Demand Generation

Curious about demand generation and how to implement the strategies we’ve discussed here? You can learn how to position yourself as an authority and reach your customers effectively.

You’ll want to research methods, implement what’s a good fit for your business, and test to measure results. Repeat and scale what works until you’ve expanded your outreach.

There’s a wealth of information if you want to understand what demand generation is and how it might benefit your business. Check out the following resources to learn more:

Conclusion

As businesses shift online, more and more opportunities arise to connect with prospects in new ways. One of those new strategies is demand generation.

Out hope is that after you’re read this post, you have a much clearer idea of what demand generation is and some strategies you can use to improve it.

As companies use these methods, they quickly learn to automate their efforts to expand their reach and make their marketing investments pay off.

Demand generation depends on your company being able to show up when it matters with content that impacts your potential customers. As you do this, customers begin to connect their challenges to the solutions you offer, and you’ll be able to effectively move them along their buying journey.

Marketing to customers in a way that places their needs at the center of every initiative can be a new angle for companies used to more direct selling techniques. Demand generation focuses on your ability to offer value at every stage and interaction so a customer is already relying on you for information and resources by the time they are ready to buy.

If you’d like help separating lead gen from demand gen or implementing any of the strategies here, reach out for support. We can help you create powerful demand generation strategies and identify which strategies will work best for you.

What demand generation strategies are you currently using for your business? Which of these will you try next?

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How to Run Sponsored App Ad Campaigns

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You created an app. Now you just need to drive traffic to it. As a marketer or app creator, you might not know where to start to drive app downloads. 

It might not be as hard as you think. 

You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad campaign is and how to run one effectively? Let’s cover what you need to do to get started and optimize your chances of success.

This includes how to use a sponsored ad campaign to get traffic directly to your app through major players like the Apple App Store and Google Play. We’ll also cover which metrics you’ll want to track and how to create compelling app ads to encourage engagement and installs.

Let’s get started by explaining precisely what a sponsored app ad campaign is. 

What is a Sponsored App Ad Campaign?

Sponsored ads allow you to display adverts for your app the same way you would for any other product. As an advertiser/creator, you pay for these ads, and they’re usually marked as “Sponsored” or “Ad,” so users can differentiate them from regular apps in the search results.  

To explain this further, let’s use Apple as an example. When you advertise on the platform, your app ads show at the top of the search page on its online app store. Sponsored ads also appear in other apps.

Depending on the network you’re using, there may be some variations in how ads are displayed, and your ads may also appear on more than one platform.

Why You Should Run Sponsored App Ad Campaigns?

There’s no doubt about it; developing and launching an app is tough. It takes a lot of time and financing, and that’s before you even start to think about the marketing side.

However, regardless of the niche you’re in, you’ll want to drive installs and interest. That’s why you should consider running a sponsored app campaign. 

Is it worth your while? Potentially.

No one can say just how well your paid advertising will go and whether it will pay off long term. That said, there are some methods you can use to tip the scales in your favor.

Begin by ensuring your messaging is consistent throughout every stage, from the initial ads right down to the installation.

Also, make sure you understand your audience and the best methods to reach them. You may find it helpful to see which apps are performing best so you know if yours would be a good fit.

Finally, look for opportunities to re-engage and retarget your customers and continuously track your metrics along the way. I’ll talk more about the app metrics you should be monitoring later.

Before I move on to the next section, something else you’ll want to think about is your company’s budget and how far it’s likely to take you.

In the United States, it costs an advertiser $2.07 for each iOS app install and $1.72 for each Google Play Android installation, so be sure a paid campaign makes financial sense for your business.

Mobile Vs. Desktop App Ads

Now let’s talk about mobile and desktop ads, as these are the two main ways to display your app ads.

With 260 million smartphone users in the United States alone, it makes sense to focus on mobile app ads. You’re going to want to catch mobile users while they’re on the move, and these are the users who are most likely to install your app.

When you’re running mobile ads, these will show in tablets, wearables, mobile and smart devices, and in other apps as promotional adverts. You can also link your Google Ads account to Google Play Developer Account to display ads to app users without the need for retargeting.

Mobile apps are good for personalization and reaching your target audience, while research indicates tablets have a higher conversion rate than desktops.

With desktops, your ads will appear on static devices, like a laptop. This method may not seem like the most obvious way to advertise your app, but you shouldn’t ignore them completely.

Some argue to create the most effective sponsored app campaign, you need to run both types to improve your chances of success.

How to Run App Ads in App Stores

The process for running app ads will vary depending on the app stores you’re using. You can run these campaigns yourself or ask an agency to run them on your behalf.

Here are some of the most high-profile options and how get started.

Apple App Store

sponsored app ad campaign - apple search ad image

With stores in 175 countries and regions and half a billion users every week, Apple’s App Store is the place to be.

To get started advertising your app, you’ll have to set up an Apple ads account if you haven’t already. You’ll need to fill out details like personal information, accept Apple’s terms, and provide a payment method.

If you haven’t set up an ad before, Apple makes the whole process user-friendly.

  1. Go to the Search ads “Promote an App” page.
  2. Go to your account dashboard. Select the app you’re promoting from the list. Apple lets you choose up to 50. 
  3. Select your target country and regions.
  4. Decide on your budget. Apple sometimes offers a free $100 to get you started.
  5. Detail your cost per install. Apple states it will set a “max CPI based on what we know about your app and what other developers are willing to pay to reach the same users.” However, you can change this.
  6. You’re ready to go!

Android App Store (Google Play)

sponsored app add campaign - google adstore

If you want a sponsored ad on Google Play, you can do this by creating an app campaign in Google Ads. Google’s app adverts allow you to advertise both Android and iOS apps.

Google will help you out by optimizing your adverts so your target audience sees them, and you won’t need to design your ads. Google does this for you by using the material you have in your App store listing. 

When you’re using Google, your app ads can appear on Play, YouTube, Discovery, and other channels.

Unlike some other sites, Google has quite a lengthy process, so I’ll break it down as simply as I can.

  1. Sign up or log in to Google Ads. If you don’t already have an account, you can set one up online.
  2. Look out for the page menu. You’ll find it on the left. Choose “Campaigns.” You’ll see a blue button with a white plus sign in the middle. Click on that and then select “New Campaign.”
  3. You’ll then need to set your campaign goals. In this case, it’s going to be “App promotion.”
  4. Next, Google will ask you for a campaign subtype. You can choose between “app installs” and “App engagement.”
  5. Choose your platform (iOS or Android.)
  6. You’ll then see a search field. Here, you add your app’s name, package name, and publisher. Your app should then show in a list.
  7. Select your app and press “continue.” Google suggests, “You may want to indicate in the name that this is an App campaign.” Doing this will make your app campaign easier to find if you need to refer to it later.
  8. Update location or language setting. Be careful when selecting target languages because Google won’t translate your adverts for you.
  9. Choose your average daily budget.
  10. Go to “campaign optimization.” Here, you can optimize the campaign depending on the user actions most important to you.
  11. Fill out your target bids. You don’t need to do this for app install campaigns.
  12. Set your campaign dates.
  13. Choose an ad group name.
  14. Go to “Ad Assets.” Include two headline ideas (minimum) and a description idea. You can add up to five.

Tips to Create Effective App Ads

How do you write effective app ads? It helps if you think of them in the same way you would for your other marketing content. 

With regular marketing content, you’d:

  • Craft a compelling headline.
  • Provide a clear, concise summary detailing your product (app) and its features.
  • Target your content toward your ideal user.
  • Use easy-to-understand, everyday language.
  • Include keywords and a call to action.

You should also consider that ad space is limited, so you want your messaging to be precise and targeted, with the most important information first. 

Here are a few more tips for creating an effective app campaign. 

Remember, Image is Everything

Images are every bit as important as text if you want to capture mobile users’ attention. Choose an image that is in line with your brand and appropriate to your audience. Include branding in the image if you can.

Also, make sure your images are consistent with your overall style and tone, so both blend seamlessly.

One last tip: Always use the recommended image sizes for each platform you’re selling on for the best results.

Test and Tweak Your App Ads 

To see what works, you’ll need to test different ads to compare results when you start advertising. Consider testing: 

  • image
  • app description 
  • targeting options 

Running A/B campaigns can help you better understand which adverts are resonating best with your audience. Test over time and keep tweaking until you’re getting the results you’re aiming for.

Keep Your App Ad Objectives in Mind

Most importantly, know what your objectives are. Be clear on what you want your ads to achieve, what you want users to do, and ensure your sponsored app ads convey it clearly. For example, if your goal is to drive free downloads and push paid add-ons later, focus on the features in your free version. 

Tracking App Ad Metrics

To understand if your sponsored ad apps campaign delivers the results you want, you’ll need to track your ad metrics. If you’d like a refresher, I’ve covered this subject before. However, you may find there are others you want to focus on, like:

  • App store conversion rate: This will vary depending on the platform, your category, traffic type, and ad quality.
  • CPC: Your CPC rate will differ depending on several factors, like your chosen platform and ad placement.
  • Daily and monthly users: Also known as DAU and MAU, these metrics help you understand how often your customers are revisiting your app. 
  • Return on investment: Are sponsored app campaigns worth the cost? Make sure you include the efforts of testing your ads, the cost per click of your ads, and the cost of developing and marketing your app.
  • User growth rates: This will help you see if your audience is growing.
  • App store rank: This metric is essential for seeing if your app ranks for a keyword and its visibility.

Conclusion

It’s one thing to build an app, but you may find getting traffic to be a challenge. An effective sponsored app ad campaign can drive traffic and increase installs. 

Even if you’re new to it, the entire process is user-friendly. With just a few steps, you’ll be ready to get going.

To maximize your results, carefully craft your app ads and track your metrics so you can make adjustments. This will allow you to optimize your campaigns and drive results. 

Once you’ve started getting downloads, make sure to encourage your users to leave app reviews and implement app store optimization efforts to keep your audience growing. 

Do you run sponsored app campaigns? What strategies helped you the most?

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How to Create Evergreen Content Right From the Start

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Evergreen content engages and educates readers for longer without a huge amount of effort. Once you master the art of writing “timeless” content, you can ensure your articles, e-books, and tutorials stay relevant for years to come. 

Below, I’m going to show you exactly why evergreen content should be part of every marketer’s content strategy, and I’ll explain how to craft your own timeless pieces. 

What is Evergreen Content?

Evergreen content is content that is optimized to stay relevant and drive traffic for months or even years at a time. 

It doesn’t have an expiration date. It’s centered around a topic that people will be interested in for years to come. 

Examples of topics that might be considered evergreen include:

  • how to write a will
  • how to lose weight 
  • ways to cook chicken
  • ways to generate passive income 
  • how to optimize your site for SEO 
  • how to build a blog 

It doesn’t matter what season we’re in, or what year it is: There’s always a healthy number of people searching for content on these topics. 

Marketers tend to write about evergreen topics because it’s a relatively easy way to bring organic traffic to their website. There’s always going to be some interest in the topic, so you won’t struggle to find an audience base.  

For example, if you Google “choosing the right SEO,” you’ll find one of my articles on the first page:

evergreen content - SEO agency post example

It’s evergreen because SEO isn’t fading out of style anytime soon. Businesses will be searching for SEO advice for years to come. 

A little later, I’ll show you ways to improve your chances of holding a first-page ranking for a long time, but for now, just remember one thing: If it’s evergreen content, it persistently matters to people, and you should be writing about it.  

Here are some examples of time-sensitive content that aren’t evergreen:

  • seasonal articles e.g., Christmas gift ideas
  • announcements and news posts 
  • posts about current but temporary issues e.g., Covid-19 or a sports season

If it’s a niche topic you expect people to lose interest in overtime then it’s not evergreen, because people naturally stop thinking about it (and searching for it online). 

Here’s an easy way to remember it: 

Evergreen content is ever-relevant.

Why Is Evergreen Content Important?

OK, so that’s what evergreen content is, but why does it matter? Well, a few reasons, but here are the three most important. 

1. Evergreen Content Boosts Search Rankings

Did you know that 75 percent of people never scroll beyond the first page of search results? If you’re not on the first page, it’s unlikely people will ever find your content. 

Evergreen content helps boost your Expertise, Authoritativeness, and Trustworthiness (“E-A-T”) score on Google. The higher your E-A-T score, the more likely it is you’ll secure a first-page ranking on Google. 

How can long-lasting boost your E-A-T score? By helping position you as an authority in your industry. 

To be clear, the level of “expertise” you’ll need to secure a good score varies depending on the subject matter. 

For example, you’re more likely to rank on the first page if you’re a highly qualified doctor writing an evergreen post about weight loss than if you’re a general member of the public talking about weight loss tips. 

Why? Because Google recognizes how important it is for someone to be qualified before they offer medical advice. 

If you have expertise in your industry, you can increase your chances of a first-page ranking by producing quality evergreen content in your field.

2. Evergreen Content Draws in Organic Traffic 

Organic traffic is simply how many people visit your website after finding you on a search results page, rather than clicking through a paid ad. 

How does evergreen content help you draw traffic? Here are a few ways: 

  • It answers a question, which there’s always a healthy level of interest in, so you can assume people are regularly searching for an article just like yours. 
  • Readers are more likely to find your content, since (you guessed it) there’s a sustained level of interest. 

The result is more organic traffic landing on your website. 

3. Evergreen Content Keeps Your Business Relevant 

It’s not just about generating traffic. It’s about ensuring you create valuable, relevant content for readers—and evergreen content helps you do just that.

Here’s why: Valuable content means lower bounce rates, since people stay on your page for longer.

Since evergreen content stays relevant, you can use it to show search engine’s that readers find your articles useful, which in turn helps boost your overall search rankings.  

The best part? The more valuable content you create, the more you impress readers—and keep your brand relevant in an increasingly competitive digital space. 

7 Tips for Creating Evergreen Content Right From the Start

To be clear, not all your content needs to be evergreen. Your audience wants to know you’ve got your finger on the pulse of your industry and understands current trends that impact them. Also, sometimes, people just want their fill of short, relevant, and entertaining news articles.  

However, it’s definitely worth crafting a solid hub of timeless, enduring content to impress your audience and set yourself apart from the competition. 

With all this in mind, here are seven relatively simple ways to write your own evergreen pieces.  

1. Choose the Right Topics

First, choose topics with persistent traffic potential. 

An analytics tool like Google Analytics can help here. Briefly, here’s how to distinguish between trending and evergreen topics. 

  • Trending posts: Typically have a high initial search volume which drops fairly quickly
  • Evergreen topic posts: Attract a high volume of traffic initially, but there’s still a sustained level of traffic over time

To get started, take a look at your own site and see what topics retain a high level of traffic over time. Are there related topics you can cover? 

Then, check out leading blogs in your niche. Identify potentially evergreen topics, run them through a competitive analysis tool to see which ones get long-term traffic, and decide how you can put your own spin on the topic to add value for your own readers. 

2. Use Appropriate Keywords

Now you’ve chosen a few topics you’d like to write about, you need to use the right keywords to ensure your posts appear in the search results. 

  • Use a keyword discovery tool like Ubersuggest
  • Type a search query into Google. Take some ideas for related keywords from the “people also ask” section. 

Let’s check out an example. 

Say you want to write about weight loss. When you Google “how to lose weight,” one of the top search results is a post from Diet Doctor

Here are the two main things we can take from this sample. 

  • The first paragraph contains multiple related key phrases including “trouble losing weight” and “weight loss without hunger.” 
  • Subheadings are also optimized around popular related keywords like “weight-loss pills.” 

Return to the search results and you’ll find people also ask:

  • How do I lose weight naturally?
  • How can I lose weight fast?

This is a quick and easy process, so give it a go! 

3. Avoid Specific Events and Dates

One of the quickest ways to “date” your content, and shorten its lifespan, is by using current dates and events. Here’s why: 

  • If the date’s relevant to the context or the wider understanding of an article i.e., anything about working from home during Covid-19, it’s not evergreen.
  • People stop searching for trending or date-related topics after a certain amount of time, so they won’t find your content. 
  • If someone finds your article even just one year later, they might assume it’s outdated and they won’t click on it. 

If you must use dates, be smart about it. For example, you could turn a “2021 Guide to Digital Marketing” into the “2022 Guide to Digital Marketing”, and so on. Or, make a plan to update content with a date annually. 

In general, you’ll want to avoid using dates or referring to current news events, where possible. 

4. Create Case Studies

Case studies won’t work for everyone. It all depends on your audience and the type of business you’re running. 

However, if your audience values in-depth, analytical content, consider writing evergreen case studies. Here are a few benefits of case studies: 

  • Case studies help boost your credibility within your sector. 
  • Readers can derive true value from in-depth case studies. 
  • You can make case studies evergreen by focusing on the core issues rather than dates or anything time-specific. 

Finally, by sharing real case studies with your audience, you can boost your company’s authenticity. Since 90 percent of customers value authenticity when choosing which companies to support, I’m thinking this is a win!

5. Write In-Depth Guides and Tutorials 

When people want advice, they very often turn to guides and tutorials. Why? Because they’re comprehensive enough to answer all the questions they have about a specific topic. (Or, at least they should be!) 

In other words, guides and tutorials make for excellent evergreen content ideas.

For example, if you type “keyword research” into Google, one of the top results is my own guide to keyword research:

Evergreen content - how to optimize content

It’s a guide, and it’s part of a comprehensive, three-part series on effective keyword research. I cover a huge amount of ground, and the goal is to ensure the guide is a “one-stop-shop” for your keyword research needs.  

What’s more, tutorials and guides are a chance for you to showcase your authoritativeness and build trust in your brand. (Which, as we know, can improve your search rankings.)

6. Update Your Content Regularly 

No matter how hard you work to create evergreen content, you’ll still have to update it occasionally. Strategies change, new research and tools come out, and content becomes less fresh over time. If you want to keep your content ranking well, you’ll need to update it.  

How does this work? By updating content, you’re creating a new publication date, which gives your post an instant boost: most first-page results are published within the last few years.

Here’s a few tips for updating content:  

  • Add a little more information, or change a few stats. 
  • Freshen up the images.
  • Change any outdated details. 
  • Double-check spelling and phrasing. Could you phrase something better?   

For a more detailed guide, check out this complete guide to giving your content a facelift. 

7. Repurpose Your Content

Finally, once you’ve got a great piece of content it’s time to make it work for you. One of the best ways to make the most out of great content—and reach as wide of an audience as possible—is to repurpose content into different formats. 

Here’s a few ideas: 

  • Build an infographic to share elsewhere.
  • Repost the content and remarket it across social media. 
  • Around 85 percent of web users enjoy video content, so repurpose an evergreen article into a shareable video. 
  • Got a positive review or customer testimonial? Use it to link back to your content.

These are just a few suggestions, don’t limit yourself!

How to Maintain Your Evergreen Content Ranking

You’ve compiled your evergreen content and you’re ranking well. Great! 

Now comes the tricky part: how do you keep your first-page ranking for the months (and years) to come? Here are two suggestions. 

  1. Promote your content to ensure people can always find it on your website. Share it on social media, and consider adding fresh hashtags to increase exposure. 
  2. Link to evergreen posts on other pages across your site. Not only will this help you draw more traffic, but internal links are another simple yet highly effective way to boost SEO.

I recommend using these techniques alongside other strategies like content repurposing and refreshing to maximize your chances of maintaining a first-page ranking. 

Conclusion

Evergreen content is timeless. It never goes out of fashion. If you want to draw organic traffic, educate your audience, and position yourself as an industry authority, it needs to be part of your content marketing plan. 

Don’t just dive in, though. Identify the topics that matter to your audience, do your own research, and put a fresh spin on them. Use the right keywords to improve your chances of ranking on Google, and don’t forget to update your content whenever you feel it’s a little stale. 

What does evergreen content mean to you? 

Consulting with Neil Patel

See How My Agency Can Drive Massive Amounts of Traffic to Your Website

  • SEO – unlock massive amounts of SEO traffic. See real results.
  • Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.
  • Paid Media – effective paid strategies with clear ROI.

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Source: https://neilpatel.com/blog/evergreen-content/

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SaaS

The Identity Crisis Facing Open Source Companies in the Cloud

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Open source software marries the decentralized community of the Internet with the ambition to build great things. Databases, application servers, streaming technologies, application deployment, and container management – many modern tools were born open source. But the clouds are rolling in for open source companies (pun intended). Today, open source software faces an identity crisis: what does it mean to be an open source company in the cloud?

Imagine you’ve co-authored a massively successful open source project and you’re on the cusp of commercializing it. You face a critical decision. This decision will impact the business for the next 24 months and beyond. It will determine your price point, your roadmap, your hiring plan, your revenue, and consequently your fundraising prospects. The decision reversible, but not without pain and difficulty, and likely 3 to 4 quarters of work. What is that decision?

Do you support on-premises deployments or launch a managed service (aaS)?

This is a challenging, hand-wringing, sleepless-nights decision for many open source companies.

On one hand, the previous generation of open source companies did start out supporting on-premises. With that strategy, they’ve built huge businesses. And for good reason. The open source user base already uses, deploys, and contributes to the project.

This great allure of open-source software, that customer base is already using the product, is the leverage in the model. Sales teams and marketing teams’ task is self-evident. Convert the faithful to the contracted faithful. Those sales cycles are fast and the contract sizes are large, which means cash in the bank.

The name-brand contracted logos become the lighthouse accounts who respond to reference calls, proselytize the gospel on stage, and bolster the social proof of both the open source and commercial efforts. It’s enterprise-first selling.

On the other hand, the future is in cloud.

Most customers prefer a managed service. So should the company commercializing open source software should. Managed services are homogeneous rows of boxes in a well-run factory. On-premises deployments are messy factory floors littered with half-opened boxes skewed helter-skelter and crocodiles lurking in dark places. Services offer one platform to everyone. On prem means managing 100 on-premises deployments with varying configurations, hardware, and network topologies; not to mention security postures.

Second, a managed service provides defensibility with the proper open source license. If an open source project is successful, the startup commercializing it will want to defend it from the monoclouds, who will inevitably compete at some point.

Third, expansion is exceedingly easy. Customers effortlessly expend more after they’ve exhausted their entitlement.

But what does it mean to be open source in the cloud? Open source isn’t a differentiator in a managed service – or least much less of one. So, how will the company differentiate in the future vs potential closed source competition?

And this GTM strategy means tacking the mid-market first, because not many large enterprises will trust their infrastructure to a fledgling service.

Building an on-prem company means hiring field sales teams, solutions architects, field marketers. aaS companies demand a different set of acronyms: SRE (site reliability engineers) and PLG (product-led growth) marketers. The Venn diagram intersection of those skill sets is a null set. Picking one means hiring a specialized team that will have limited to no ability to cross-over.

So open source companies have two paths in front of them:

  1. Start on-premises and evolve to managed service. Capture more revenue sooner but face the transition from on-prem to cloud, and that entails later.
  2. Forgo the on-premises and provide the managed service immediately. Wait a longer to generate meaningful revenue, but be cloud-ready first, and tackle the competitive differentiation sooner.

There’s no universal answer. But there are factors to consider when deciding:

  • where is the the traction today, in the mid-market or the enterprise?
  • how competitive is the space today and in the next 3 years?
  • what differentiators does the product offer beyond open-source? and does the buyer care?
  • how important is it to the business to generate revenue sooner rather than later?

Every open source company will face this decision of when to become a cloud company. It will define the next two years of the business and nearly every aspect of the business and especially call into question: what does it mean to be open source?

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Source: https://www.tomtunguz.com/open-source-cloud-identity-crisis/

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