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148 – 4 Pillars of an Audience Building Platform

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What are the key components you need to build a strong audience? Find out in today’s session.


Highlights of this Session Include

  • 4 Platform Elements
  • A Platform Action Plan Template
  • Platform Resource Recommendations
  • Plus: ComixLaunch Listener GDPR Questions Answered

This Session is Sponsored by Website Legal Forms

Today’s Featured Resource is the Website Legal Forms Pack from Your Online Genius. Get the legal policy templates you need to protect your website at ComixLaunch.com/legal

Hey, we just updated our online privacy policy, which covers ComixLaunch, ComixTribe and the C is for Cthulhu brands with the help of Robert Klinck at Your Online Genius.

You can check out our updated policy at ComixTribe.com/privacy.

Now, if you don’t have a privacy policy for your website or need to update yours to say GDPR compliant, you can grab one today.

You need one via both EU and California law.

Our affiliate link is ComixLaunch.com/legal and the template pack includes:

The 3 Key Policies you need to protect your biz online

Drafted by a Harvard-educated lawyer and business person

Includes instructional videos to walk you through how to customize them to meet your own needs

Comes with a 30-day, money back guarantee.

Not everything in building a brand and business is fun, but there is a peace of mind that comes with treating your business and your fans with the seriousness it deserves.

Go to ComixLaunch.com/legal and get the legal policies you need to protect your website today.


Links Mentioned in this Episode


ComixLauncher [148]

Give yourself one point for each element:

  1. A website domain you control
  2. A business email address with that domain
  3. An email management service.
  4. A landing page builder
  5. An online shop.

If you scored a 5, awesome? What can you improve or do more with?

If you scored less than a 5, what one element can you add in the next month?

Source: http://www.comixlaunch.com/session148/

Crowdfunding

DeFi Needs a More Reliable Credit Scoring System According to Blockchain Platform Ontology Founder Li Jun

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Decentralized finance (DeFi) requires a more reliable credit scoring system, however, we need to be cautious, according to Ontology (ONT) Founder, Li Jun.

Jun explains that credit scores have been “a cornerstone of risk evaluation in the global banking systems for decades.”

He adds that they allow banking institutions to determine who may qualify or is eligible to receive a loan, at what interest rate, and what the credit limits might be for an individual or business. Lenders use these scores to assess or evaluate the “likelihood that the borrower will fulfill their obligations and repay their loan,” Jun explained.

He also mentioned that the global lending and payments market managed to reach $6.7 trillion last year. It may be on track to reach $7.6 trillion this year, Jun revealed. He also noted that if you’ve applied for a bank loan, then you’ll know that these traditional credit-scoring systems and ID verification processes “work together.” He added that these include proof of address and a copy of a passport (or some other form of official identification).

Jun further noted that Europe’s Open Banking initiative, PSD2, is expected to streamline credit scoring. It will “make it possible for lenders and borrowers to access a full picture of an individual’s financial history in real-time,” Jun added while noting that its introduction into financial services systems will “revolutionize the loan process.” It will “increase speed, accuracy, and more importantly, financial inclusion,” Jun predicts.

He also mentioned:

“In comparison to this highly sophisticated system, lending and borrowing in the DeFi industry is still in its [early stages of development.] However, as we know, over the past 12 months it’s grown at an incredible rate. Total Value Locked (TVL) in DeFi as of March 2021 stands at $39.7 billion, according to DeFi Pulse. What’s more, it is lending that makes up for the largest segment of that market. The DeFi lending market sits at $17.8 billion. Decentralized exchanges follow closely behind at $15.6 billion.”

He continued:

“What the DeFi industry has been missing is a credit scoring system that provides a full picture of an individual’s varied crypto assets across different wallets and chains. To increase trust and reputation when it comes to lending and borrowing through DeFi, we need a system that supports cross-chain interaction and verifiable credentials. By connecting user identities with personal accounts, users can bind their digital assets and contact addresses making it easy for the correct due diligence to take place.”

Jun further noted that crypto credit scores will allow lenders to look at or review the borrower’s eligibility or creditworthiness. They should also help them with avoiding “over-collateralization when looking to borrow assets,” Jun explained while adding that they’ll “have the ability to put their positive credit scores to use and to access more rewarding opportunities.”

He also noted:

“As the DeFi industry progresses to merge with traditional financial systems, there will need to be an evaluation of on-chain and off-chain assets. To create a trusted merger between these two worlds, a full picture of traditional and digital holdings and history needs to be made available. This will further bolster the benefits of legislation like Europe’s PSD2. It will provide a more rounded, integrated look at asset holdings and histories, including crypto assets, in real-time.”

But he also pointed out that as we have now seen with any new technology that “deals with highly sensitive data, we must be cautious.”

He also mentioned that any decentralized credit scoring system “applied to DeFi lending and borrowing needs to put user privacy and security first.” Jun also believes we “cannot ask individuals to give up their data sovereignty in exchange for a well-working DeFi lending system.”

He added:

“Decentralized digital identity systems can help immensely here. By coupling decentralized credit scoring with a decentralized digital identity system, no one party will hold full control over an individual’s financial data. The buck will stop with the individual. The World Economic Forum has been promoting these kinds of digital identity solutions for a long time. In addition, the UK Government endorsed their use universally as the cornerstone of future economies.”

Jun concluded:

“If DeFi is serious about going mainstream and further nurturing relationships with institutional players, a reliable means for evaluating risk in a timely, accurate manner while permitting the same level of due diligence is integral. In addition, [if]the DeFi industry wants to win the trust of mainstream finance, it … [must] avoid the mistakes many disruptors in big tech have made in recent years.”

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://www.crowdfundinsider.com/2021/04/174368-defi-needs-a-more-reliable-credit-scoring-system-according-to-blockchain-platform-ontology-founder-li-jun/

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Crowdfunding

Mastercard Set to Acquire Identity Verification Platform Ekata For $850 Million

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Mastercard announced on Monday it has acquired digital identity platform Ekata for $850 million. According to Mastercard, Ekata works with global merchants, financial institutions, travel companies, marketplaces, and digital currency platforms. It notably uses insights to deliver unique scores, data attributes and risk indicators that businesses then use to make more informed decisions.

Ekata’s identity verification data, machine learning technology and global experience combined with Mastercard’s fraud prevention and digital identity programs will help businesses confidently know who their customers are and, in turn, help those customers safely interact online. Mastercard and Ekata’s integrated services will build on both companies’ commitments to ensure trust and the responsible use of data.

While speaking about the acqusition,  Ajay Bhalla, President of Cyber and Intelligence Solutions at Mastercard, stated that with the addition of Ekata, Mastercard will be able to advance its identity capabilities and create a “safer, seamless way for consumers to prove who they say they are in the new digital economy.” Rob Eleveld, CEO at Ekata, added:

“The right identity verification solutions enable inclusive and frictionless experiences while, at the same time, ensuring customer privacy, control and security. Becoming part of the Mastercard Identity family ensures a broader, collective approach to meeting the growing demands of the digital economy.”

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://www.crowdfundinsider.com/2021/04/174392-mastercard-set-to-acquire-identity-verification-platform-ekata-for-850-million/

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Crowdfunding

Mastercard Set to Acquire Identity Verification Platform Ekata For $850 Million

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Published

on

Mastercard announced on Monday it has acquired digital identity platform Ekata for $850 million. According to Mastercard, Ekata works with global merchants, financial institutions, travel companies, marketplaces, and digital currency platforms. It notably uses insights to deliver unique scores, data attributes and risk indicators that businesses then use to make more informed decisions.

Ekata’s identity verification data, machine learning technology and global experience combined with Mastercard’s fraud prevention and digital identity programs will help businesses confidently know who their customers are and, in turn, help those customers safely interact online. Mastercard and Ekata’s integrated services will build on both companies’ commitments to ensure trust and the responsible use of data.

While speaking about the acqusition,  Ajay Bhalla, President of Cyber and Intelligence Solutions at Mastercard, stated that with the addition of Ekata, Mastercard will be able to advance its identity capabilities and create a “safer, seamless way for consumers to prove who they say they are in the new digital economy.” Rob Eleveld, CEO at Ekata, added:

“The right identity verification solutions enable inclusive and frictionless experiences while, at the same time, ensuring customer privacy, control and security. Becoming part of the Mastercard Identity family ensures a broader, collective approach to meeting the growing demands of the digital economy.”

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://www.crowdfundinsider.com/2021/04/174392-mastercard-set-to-acquire-identity-verification-platform-ekata-for-850-million/

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Crowdfunding

Overfunding: Travel, Media, & Lifestyle Platform Much Better Adventures Quickly Surpasses £800,000 Funding Target Through Latest Seedrs Campaign

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Less than two years after raising more than £1.2 million through its previous Seedrs campaign, Much Better Adventures, a UK-based traveling platform, has returned to the equity crowdfunding platform and has quickly surpassed its £800,000 funding target. The funding round has already attracted nearly 725 Seedrs investors. 

As previously reported, Much Better Adventures claims it offers unique adventures and experiences that are delivered by local hosts and guides around the world.

Our inspiring, hassle-free and ready-to-book adventures make it easier for a global community of like-minds to fit more unique experiences into their weekends and holidays.”

Much Better Adventures further revealed that in the last three years, its community has spent more than 50,000 days adventuring in the company of its handpicked local hosts, with every booking also supporting critical conservation work.

“Whether it’s a quick weekend or an epic expedition, our curated collection of award-winning adventures span 46 countries and counting. They’re led by carefully selected local hosts and run exclusively for our passionate community.”

Funds from the latest Seedrs campaign will be used to continue the development of Much Better Adventures’ platform and products. The company is now offering a 20% discount through the initiative, which is set to close at the end of May.

Have a crowdfunding offering you’d like to share? Submit an offering for consideration using our Submit a Tip form and we may share it on our site!

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://www.crowdfundinsider.com/2021/04/174391-overfunding-travel-media-lifestyle-platform-much-better-adventures-quickly-surpasses-800000-funding-target-through-latest-seedrs-campaign/

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