Brett Jordan/Unsplash

Newsletters are a great way to keep in touch with your audience. But if you’re struggling to find the perfect newsletter topic, we’ve got you covered. Here’s our list of 11 types of newsletters you can start sending today:

1. Inspirational Newsletters.

An inspirational newsletter can be a great source of motivation. It not only shows that you care about your audience, but it also inspires them to complete tasks, thus turning them into loyal subscribers.

2. Product Launch Newsletters.

A product launch newsletter is one of the most important newsletters you can send. It tells your audience that a new product is available and also shows them how to purchase it and prepare for its arrival.

3. Stay Informed Newsletters.

Stay informed newsletters are particularly useful when you have multiple products in different niches or when your target audience has interests that aren’t related to your main niche. For example, you can send a digital marketing newsletter even if your business is about dog training.

4. Customer-Oriented Newsletters.

Customer-oriented newsletters don’t have a clearly defined topic and are usually sent when an important change takes place. This type of newsletter is suitable for both existing and potential customers.

5. Educational Newsletters.

An educational newsletter is an excellent source of information for your audience. People are more likely to become subscribers if they’re learning something new on a regular basis, so this type of newsletter is definitely worth trying out.

6. Surveys.

Surveys are not exactly newsletters, but they can still bring in new subscribers. This type of newsletter might seem like a waste of time, but there are plenty of benefits to sending it, including better understanding your target audience and improving the quality of your products or services.

7. Question-Oriented Newsletters.

People love learning something new, especially if they can do it without having to take any action. For example, you can send a newsletter in which you ask your audience questions about their interests, intentions, and so on. This way, they can see how much effort you put into understanding them.

8. Miscellaneous Newsletters.

A miscellaneous newsletter is a great source of inspiration for your audience. You can send tips and tricks, math lessons, or anything else that seems interesting to you and might come in handy for your subscribers.

9. Personal Newsletters.

A personal newsletter is a great way to show people that you’re thinking about them. They’ll definitely appreciate it, so this is definitely one of the types of newsletters you should try sending as soon as possible.

10. Top-5 Newsletters.

Top-5 newsletters are highly appreciated by most audiences because they don’t require much effort and they can help people become more productive. All you have to do is share your favorite tips and tricks each week, so the recipients can try them out at their own pace.

11. Other Types of Newsletters.

There are many other types of newsletters that might turn out to be useful for your subscribers. You simply need to spend some time thinking about what they might enjoy reading about and create your newsletter based on that.

No matter what kind of newsletter format you’re using, it always has to be interesting and engaging. To do that, make sure your newsletter designs are catchy and attractive. How? Use Venngage — a free infographic maker that offers a wide range of free newsletter templates for everyone. Here are some newsletter examples from their website!

Venngage

Venngage

Venngage

Newsletters are a great way to keep in touch with your audience, but most businesses don’t know how to send them properly. For example, they include too many words and not enough pictures.

To avoid this mistake, you need to put yourself in the shoes of your subscribers and try to understand what they really want. Only then should you choose a suitable topic and create your newsletter.

Lastly, don’t forget that newsletters work best when there’s a call to action. This means that you need to include a link at the end of every newsletter and ask your subscribers to take some form of action, whether it’s purchasing one of your products or simply visiting your website.

After all, this is what most audiences expect from you and if you don’t fulfill their expectations, they’ll most likely unsubscribe.

Source: Plato Data Intelligence: Platodata.ai