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10 Tools for Improving Website User Experience

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User experience (UX) holds a very important place for websites. UX is even more important for organizations that expect their website to be a result-driven tool. If your website doesn’t have smart UX, it’s just a bunch of text and pictures that don’t help the potential customer on their trip.

User experience is crucial. A single negative encounter with your website might turn off potential clients. In fact, 32% of customers would stop using a brand they adored after a negative interaction. With the correct UX tools, you can balance how you envision your product’s user experience with how in reality consumers interact with it.

There are numerous UX tools available to assist you with your work. To get the maximum benefit, the secret is to identify the appropriate UX tools and understand how to apply them within the framework of a user-centric UX design approach.

To help you out, we have highlighted the best 10 tools that will help you in improving the website user experience.

10 Tools for Improving Website User Experience

  • Maze
  • Smartlook
  • Google Analytics
  • Bugwolf
  • Contentsquare
  • Lookback
  • Inspectlet
  • UserZoom
  • Unbounce
  • Sketch

Read on..

  • Maze

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Maze is a platform for user testing that utilizes your interactive model to gather useful information from actual users. It generates many test kinds for your products and evaluates them against actual people. You can import your prototypes from Figma, Adobe XD, Marvel, InVision, and Sketch.

Without ever needing to be present, Maze enables you to conduct usability tests at scale without being present while enabling you to gather qualitative research and quantitative data.

Maze’s UX research plan guide helps you create a decisive UX research strategy with expert guidance. Developing a UX research strategy can assist you in streamlining the research process and keeping everyone on the same path. With Maze’s step-by-step UX strategy plan you can easily achieve your UX objectives.

Maze could be a good option for you if you ever feel weighed down by constant usability testing, have a restricted bandwidth, or your team just needs a little assistance receiving useful results a little quicker.

  • Smartlook

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Smartlook analyses websites and mobile applications in a high-quality manner and records user activity.

Smartlook makes a video of the visitor’s information, the pages they have viewed, and any navigational difficulties they may have encountered. Smartlook can offer useful insight through generated surveys, which is one approach to do so. These surveys make it possible to develop new sales routes, increasing the conversion rate of your website.

Additionally, Smartlook offers a heat mapping feature that enables you to view aggregate user activity statistics on your website. Based on the information gathered, this platform builds user profiles for specific users.

This platform allows you to capture the stats of every single user, rather than just random users, unlike other programs, however, doing so would exhaust the available data storage for the free services. If you want to learn more about your users, this is a useful tool.

  • Google Analytics

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Google Analytics, the most popular web analytics platform in the industry, allows you to survey user behavior and evaluate trends for free.

This tool monitors and stores web traffic, providing in-depth information on user behavior, the equipment they use, and the characteristics that are the most prevalent.

The use of data by analysts, especially UX designers, enables them to track the success of advertising, social media, and digital PR efforts. It also assists to identify potential customers based on tailored performance metrics.

  • Bugwolf

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Bugwolf is a user testing platform that gives experts in testing the effectiveness to examine the software quality, webpages, and phone applications. Users can employ their testers, clients, or staff, or they can pay professionals that have been screened by Bugwolf to evaluate their goods.

Through sponsored quality testing and product reviews, Bugwolf enables businesses to release products more quickly. Organizations can obtain a new pair of eyes for assessment from testing teams because they have little to no past understanding of the product.

To increase the quantity and quality of results produced by testers, Bugwolf employs competition and gamification techniques. Users can access comprehensive reports from management capabilities on essential themes and developments, user experience, productivity, and much more.

  • Contentsquare

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Brands are empowered by Contentsquare to create a better user experience. It provides a cloud-based analytics tool for tracking user engagement that numbers billions. In exchange, it transforms these digital behaviors into knowledgeable suggestions that anybody can use to enhance the customer experience, increase sales, and inspire innovation.

Contentsquare provides organizations with all the knowledge they need to improve and make faster decisions for their website.

Problems are extremely easy for Contentsquare to discover, as the service can identify client-side mistakes and even record any compunctions made on a website.

  • Lookback

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Lookback is a UX research platform that assists firms in engaging with participants through video calls and conversations on different devices. Managers can review recorded sessions through a single dashboard, create features for team members to view, and learn more about UX patterns, behaviors, and onboarding difficulties.

To secure confidential material, Lookback also enables individual projects where users can manage the interview session. With a dedicated tag function, developers may quickly alert other team members to a discovered bug, track significant insights, or draw attention to a particular moment in big collaborative teams.

  • Inspectlet

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Inspectlet is a platform that aids businesses in analyzing user behavior on their websites. You can browse recorded playbacks and observe heat maps thanks to Inspectlet. Using JavaScript to code the company’s website, the Inspectlet tool tracks site visitors in real-time.

The server receives the recorded data, which is then gathered as web analytics data. The dashboard has a fantastic and natural user experience. Additionally, it is simple to personalize.

Additionally, a screen capture tool is included that captures all actions performed throughout the visits, including clicks, scrolling, passwords, and cursor movements.

Many academics think that when a user browses a page, their eyes follow the motions of the cursor. To ascertain the precise area that visitors are viewing, these people employ the same theory.

  • UserZoom

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UserZoom includes capabilities to make your life simpler from the minute you begin considering testing, including organizing, researching, testing, and evaluating.

No matter what UX discipline you work in—UX research, design, product management, or marketing—UserZoom may be utilized to help you uncover the optimal testing outcomes specifically for your good or service, giving you the useful feedback you need.

  • Unbounce

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With its distinctive UI that makes content editing simple, Unbounce is renowned for enabling UX designers to develop and test engaging landing pages.

Since Unbounce allows you to drag and paste photos, videos, texts, and other elements directly into produced pages, designers would consider editing web pages to be incredibly simple.

Once a page has been created, it is possible to experiment with several versions of it to see which one generates the most engagement.

Unbounce makes it simple for UX experts to interact with their testers and guide them across the websites while obtaining feedback.

  • Sketch

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Designers must consider both UX and UI design (interface design), and Sketch enables you to achieve so.

The sketch is a well-liked web design tool for UX designers, and it includes a built-in testing system that enables you to convert a project into an engaging version. This tool employs vector graphics and lets users work with layering and shapes, which speeds up and simplifies designing and modification.

Sketch enables you to build websites and apps as well as share prototypes with your clients, thanks to its wide selection of templates and availability for free from third parties (such as Google and Facebook). The sketch is ideal for moderated user tests when it comes to UX testing.

Conclusion

You can obtain even broader, more valuable intelligence and a comprehensive view of the user experience by combining these UX tools according to your objectives. Having an impactful UX for your website is important. A strong UX strategy could increase your website’s conversion rates by up to 400%.

When using these UX tools, bear in mind that you are developing and applying a comprehensive UX approach that benefits both your website and its users.

The above-mentioned UX tools will provide you with ideas for revitalizing your website and providing users with the finest online experience possible.

Source: Plato Data Intelligence: Platodata.ai

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