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10 Successful Twitter Advertising Ideas

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With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags.

Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. With low costs and high potential return, Twitter is worthwhile to explore when trying to grow your business.

The Top 10 Twitter Advertising Ideas

You can choose from various Twitter advertising formats, including promoted tweets, promoted accounts, promoted trends, and automated ads managed by Twitter.

Best practices change often, so be sure you’re staying on top of changes to the Twitter platform as you plan and execute new advertising ideas. Get familiar with how the site differs from other social media, too.

For instance, when you compare Twitter and Facebook advertising, you’ll notice Twitter demographics skew younger, and the platform tends to be a popular source for trending news.

Remember that ads should only be a portion of what you’re sharing each day. Your Twitter advertising strategy should combine paid ads with genuine engagement and organic content posting for the best results.

Make sure you always follow Twitter advertising policy when creating ads. Let’s look at some Twitter advertising examples to see how you can best use this platform to reach your audience effectively:

1. Make Sure Your Ads Are Creative

Ensure your brand message is clear through the text, images, and videos you use in your ads. Incorporate bright colors and easy to read fonts so your ads will stand out. When in doubt, follow Twitter’s best practices as you brainstorm Twitter advertising ideas.

Just remember, Twitter is a high-volume platform. Thousands of tweets are sent every second, meaning it’s easy to get lost in the shuffle. Generic won’t stand out, so don’t be afraid to push the boundaries to make an impact.

This promoted tweet from Sportsnet has eye-catching colors, an urgent call to action (CTA), and packs a lot of information into a few short lines.

Twitter Advertising Ideas - Make Sure Your Ads Are Creative

You only have 280 characters to make your point, so communicate your value with snappy copy and concise messaging. Offer just enough detail to provide clarity about your brand. If you’re adding a link, use a vanity URL to save space and keep the focus on your message—Twitter automatically shortens links to 23 characters, which are factored into your overall account.

Someone seeing your tweet should be able to tell who you serve, what you offer, and know what to do next.

2. Use the Right Hashtags

Using the right hashtags ensures maximum exposure for your tweets, which is critical on a platform like Twitter, where the volume of tweets is very high. Anyone looking for a particular topic can find relevant tweets and conversations by merely searching hashtags.

Tweets with hashtags get more engagement, so don’t skip over learning how and what to use to bolster your efforts. HubSpot says the right hashtags can boost engagement by over 1,000 percent.

You can use hashtags for topics, events, places, industry terms, or popular themes. Try a mix of popular, trending hashtags and ones that are uniquely yours so people can find your content.

You can find hashtags by looking at trending topics and hashtags on Twitter or checking out hashtag generators.

Most will give you relevant and trending hashtags specific to your brand and content to help you maximize your followers and grow visibility for your tweets. Some will even tell you which hashtags to avoid.

A few hashtag generators you could try out:

  • Hashtagify
  • Tagsfinder
  • HashtagsForLikes
  • All-Hashtag
  • Trendsmap

3. Promote Your Best Tweets

Promoting tweets allows you to pay to display your content to people who aren’t yet following you on Twitter. People can interact with them like a regular tweet, but they’ll be marked “promoted.”

Which tweets should you promote? The ones with the best content and ones with a photo or video get more engagement and retweets, as you’ll see below. You should also promote tweets with links in them as they should drive more people to your website, downloadable content, or most recent blog post.

Make sure a new viewer can understand what you’re all about from your promoted tweet. They may not see any others, so give them everything they need to know what you’re about at once.

4. Use Images and Videos in Your Twitter Ads

Adding images to your Twitter advertising can boost engagement by 200 percent. Additionally, Twitter users post images 361 percent more than videos but save videos to their favorites 49 percent more.

Visuals can help explain your campaign and increase the chances that people will notice it and get the message within the short amount of time you hold their attention.

This ad from NICE Ltd. gives a quick message with a direct CTA to watch a demo. The ad itself contains a video showing a visual of what people can expect to see in the demo itself, with more information and a website URL. It’s a lot packed into a tweet!

Twitter Advertising Ideas - Use Images and Videos in Your Ads

The best Twitter advertising ideas catch people’s attention, likely creating immediate recognition and response. No matter how creative your written tweets are, they generally won’t stand out the way an image can.

Clear messaging is particularly important when promoting your tweets to people who don’t follow you. They need to recognize what you offer and what your business/brand is in a quick impression.

5. Share User-Generated Content

User-generated content is any content created by users and followers instead of brands and can include text, photos, or videos. Voluntarily created and shared by your fans, it creates connection and draws attention from other users who want to be included.

Sharing what real people think of your product or service through customer testimonials and product reviews can add a valuable human element to your ads.

How can you tap into this powerful source of credibility? Get your followers involved by asking them to create content based on their experiences with you. They may start looking for ways to engage with your brand or be chosen when you feature your followers’ work.

Listening to your fans can help you generate Twitter advertising ideas. You could involve your followers in decisions like product naming, have them upload content to participate in contests, and even create your hashtag.

6. Host a Twitter Chat on Twitter Topics With the Most Engagement

A Twitter chat is a virtual gathering or discussion that takes place on Twitter at a specific time. They can be a one-time event or a recurring meeting. Usually, a Twitter chat will focus on one main topic, attracting like-minded users to tweet with one another using a hashtag.

Whomever is hosting a Twitter chat guides the conversation, asks questions, and encourages participants to engage.

Hosting a successful Twitter chat can give you valuable insight into your target audience. You could gain valuable feedback, build brand awareness, and establish your authority on relevant topics. If you do it well, you may also make connections, build relationships, and gain followers.

Try to choose topics where interest is spiking, but no one has stepped forward to lead the conversation. If you can offer valuable content and no other brands are engaging directly with fans about a subject, you may see significant results with little time or expense.

Tell everyone the chat and its time, topic, and other details in a promoted tweet. If you want to offer more information, write a blog post and publish it on your site, including a link to the post in your promoted tweet.

7. Use Influencers or Micro-Influencers

Influencers have large followings on social media platforms and have shown they can guide those followers’ opinions and decisions. You can engage with influencers who are active in your industry or have fans from your target audience.

Brands partner with these users to promote their products and services in relatable, authentic ways.

Start by responding to influencers’ tweets, sharing their content by retweeting, and building relationships with them. They may return the favor, which can help you assess which influencers might make the right partners for paid promotions.

A twist on influencer marketing is micro-influencer marketing, which is similar but on a smaller scale. Typically, micro-influencers have smaller followings of very loyal fans, meaning they may share your content with fewer people but likely only promote brands they genuinely like and trust, making their recommendations valuable.

If you can come up with unique Twitter advertising ideas that influencers find attractive, you may be able to benefit from their large followings.

8. Research the Right Keywords and Use Them Creatively

Twitter advertising success depends on your ability to be seen by your target audience as much as possible. You want to use the right keywords to attract users to your content and target users when promoting your tweets based on their recent activities and posts.

You can use a tool like Ubersuggest to do keyword research to learn what keywords you should be using in your content and hashtags (you can also use the free Chrome extension). This free tool offers key terms and long-tail phrases to try in your Twitter advertising and other marketing. You’ll be shown hundreds of suggestions, complete with search volume, competition, and trends for each.

9. Discover What Makes Your Brand Stand Out

What makes you stand out?

Figure out the primary value proposition behind your product or service, and play on it to help your brand stand out. Ensure you understand why your target audience needs or wants what you offer, and personalize your message based on their needs.

See what your competitors are doing that works for your ideal audience. Don’t copy, but allow yourself to be inspired to try new ideas. Do A/B testing to see what works best, and use analytics to help figure out which tweets your audience enjoys most.

10. Leverage Twitter Trends

Understand what brings people to Twitter, such as critical events. If a massive volume of people will be on Twitter because of something happening in sports or entertainment, jump in with relevant content.

Events and conferences, whether live or virtual, are often great ways to connect with like-minded people.

This promoted tweet from Salesforce calls attention to an event currently live, uses an event hashtag to bring participants together, and mentions a name people may recognize. By using the person’s Twitter handle, Salesforce also makes it easy for that person to see and possibly retweet their post.

Twitter Advertising Ideas - Leverage Twitter Trends

If you connect your brand to the current conversation, you can gain visibility, shares, and followers.

Look for hashtags about local, timely, relevant events and happenings and use them to increase exposure. This could mean holidays, game days, and TV events like the Grammys or Oscars. If you have a local business, capitalize on nearby events.

Conclusion

Twitter advertising offers many ways to target your ideal audience and connect with them in real-time. Appropriately used, paid Twitter advertising costs can be very reasonable and can help you grow your business.

Want to do a deep dive into Twitter advertising? We’ve got all the Twitter advertising guides you need.

Need help with Twitter advertising strategy or other digital marketing ideas for your business? We’ve got you covered there, too.

With a few creative Twitter advertising ideas in your toolbox, your ads can stand out and draw the right users to your business.

Which of these Twitter advertising ideas do you think would resonate best with your audience?

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Source: https://neilpatel.com/blog/twitter-ad-ideas/

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Best WordPress Maintenance and Management Services

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Make no mistake: running a website is hard.

There are so many areas to focus on, from content creation to admin, to maintaining a site via updates.

The good news is that WordPress maintenance services can take a load off users’ shoulders, keeping their sites up to date and allowing them to spend their time elsewhere.

These services offer support and can help with website downtime, theme modifications, site backups, and more.

I’ve put together a list of the best WordPress maintenance and management services to help you get started.

#1 – GoWP — The Best For Agencies

GoWP is an ideal WordPress maintenance service for agencies.

It positions itself as a white-label service, which allows an agency to layer its own branding and SOPs on top of the maintenance services GoWP provides as if those services are now part of the agency’s own back end. 

The white-label focus allows GoWP to create a dedicated mailbox using a domain, provide help and support to all requests to that email, and share a white-labeled dashboard with clients.

On top of that, you have WordPress plugin updates, security monitoring, and automatic site backups with 90 days of offsite storage.

Other powerful features of GoWP include:

  • Unlimited content edits
  • Dedicated account manager (premium)
  • Dedicated WordPress developer (premium)
  • Daily security scans and malware cleanup
  • White-label help desk

GoWP has four main tiers of pricing that come under the following sequential packages:

  • Maintenance / $29 monthly per site       
  • Content Edits / $79 monthly per site       
  • Page Builds / $1299 monthly per site      
  • Dedicated Developer / $2299 monthly per site

The second tier gives agencies access to a 24/7 team of experts, a support ticket dashboard, and Visual Validator WordPress updates.

The next tier jumps up in price but does provide you with a dedicated WordPress developer for it. Learn more at GoWP.

#2 – FixRunner — The Best For Tech Support

FixRunner is a great choice for dedicated tech support.

The service features monthly support time from two hours to four hours—this does depend on the plan you opt for—and additional help is available if you need it.

You’ll be able to use this support time to make all sorts of tweaks to a site, including full debugs, performance improvements, and more.

I was particularly impressed with FixRunner’s 30-day satisfaction guarantee that offers a full refund, no questions asked if you’re unhappy with the service.

FixRunner additionally offers:

  • Speed Optimization
  • WordPress core updates
  • Plug-in and theme updates
  • Uptime monitoring
  • Security scans

The service provides plans for both small websites and bigger, enterprise-level ones. There are three core plans available for smaller websites:

  • Premium / Monthly, quarterly, or yearly / $69 monthly
  • Rocket / Monthly, quarterly, or yearly / $99 monthly
  • Advance / Monthly, quarterly, or yearly / $179 monthly

For bigger websites or Enterprise-level business, we have the following:

  • Advance + / Monthly or quarterly / $300 monthly
  • Advance ++ / Monthly or quarterly / $500 monthly
  • Custom / Monthly or quarterly / Call for price

If you’re a smaller website, I think the Rocket package is a good starting point–it includes support for online shops, on-page SEO optimization, and a faster response time for sites, making it a notable offering all around.

#3 – WP Buffs — The Best For Site Security

WP Buffs is a top maintenance service for those that want full confidence in their site’s security.

When users purchase the service, they’ll be able to use the iThemes Security plugin—considered to be one of the best security plugins available.

The plugin exists to protect a site from nasty malware and spam, but it’s also useful for its cache feature that improves the loading speed of a site—something crucially important for good rankings.

Users also have the option to back up their entire site with WP Buffs and store it in the cloud for extra peace of mind.

Other key features of WP Buffs include the following:

  • 24/7 site edits
  • Speed optimization
  • Ongoing security
  • Weekly updates
  • Emergency 24/7 support

On the pricing front, WP Buffs offers multiple different plans. The four key ones are Maintain, Protect, Perform, and then a series of custom plans for those with advanced needs.

Itemized these are:

  • Maintain / Annual or monthly / $56 a month billed yearly
  • Protect / Annual or monthly / $123 a month billed yearly
  • Perform / Annual or monthly / $164 a month billed yearly
  • Custom / Annual or monthly / starts at $290 a month billed yearly

The iThemes Security Pro premium plugin is included from the second package onwards or the ‘Protect’ tier in this case. The third level of pricing, ‘Perform,’ includes four daily cloud backups, priority support, and complete malware removal.

#4 – Valet — The Best For Ecommerce Store Owners

Valet should be a top pick for those that run ecommerce stores.

It’s a comprehensive service that provides manual updates and includes uptime monitoring, security scanning, and full examinations of checkout workflows, all of which help ensure everything is running smoothly for your customers.

Some of the other highlights include:

  • Code checks
  • Reports and analysis
  • Remediation for website accessibility
  • Up to five hours of dedicated support per month

The first paid plan with Valet starts at $300 per month and includes two hours of support.

Ecommerce store owners should check out the professional plan that costs $750 a month but includes five hours of dedicated support every month.

The top tier plan with Valet is the ‘Elite Plan’ that offers over ten hours of support each month, and this is quite clearly catered towards large companies that have the extra funding available.

General consultations with Valet are available and cost $175 per month.

#5 – SiteCare — The Best For Performance Optimization

SiteCare is the best option on my list for site performance optimization. If you want a service that will optimize a site so it loads as quickly as possible, this is your top choice.

SiteCare gets to work by first looking at aspects of a site that could be causing it to slow down. This can be due to anything from poorly optimized images to faulty plugins or a web host’s quality.

Once that’s done, the service implements a series of best practices, removing the website’s weaknesses step by step until it’s responsive and efficient.

SiteCare offers the following to those that use the service:

  • Hack cleanups
  • Daily backups
  • Real-time monitoring
  • Theme and plugin updates
  • Mobile optimization

In terms of pricing, things are clear and simple. There are two key plans available: a basic plan and an advanced one.

The basic plan costs $79 a month and includes access to the essentials, such as daily backups, malware cleanup, and access to support.

The more advanced plan costs $299 a month, so quite a jump, but for that, you get access to custom development hours with a specialist and a few extras such as ecommerce support and Sucuri firewall.

#6 – The WP Butler — The Best For Custom Plans

Only want specific parts of a service? Well, The WP Butler is unique because it allows users to customize their service plan.

For example, maybe you’re just looking for caching and speed improvements but don’t require anything else.

Monthly services with The WP Butler include malware scans, daily or weekly backups, and plugin or theme updates.

The itemized one-off service includes everything from configuring HTTPS to a custom security inspection.

Additional features of The WP Butler include:

  • Weekly site reviews
  • Uptime monitoring
  • 30 minutes of development time on retainer
  • Emergency site restoration
  • Security plugin configuration

As there are quite a few options with The WP Butler, pricing varies significantly depending on what you need.

If the monthly packages are more suited to you, these come in the following tiers:

  • The Basics / $39 a month
  • The Solopreneur / $69 a month
  • The Small Business / $129 a month
  • The Company / $299 a month
  • The Enterprise / $599 a month

One-off services range from $100 to $250, and there’s even the option of a monthly retainer. With this, you pay for a set number of hours of development work each month. Lots to choose from here.

What I Looked at To Find the Best WordPress Maintenance and Management Services

Before deciding which of these WordPress maintenance and management services to go for, it’s worth knowing how I chose them.

The first thing to mention is that there are two primary forms WordPress maintenance can take.

Generally speaking, there are WordPress maintenance services like the ones featured in this list, and there is “managed WordPress hosting.”

If a site is part of managed WordPress hosting, then there’s a good chance you won’t need maintenance service on top of that. Examples include WP Engine, Bluehost, SiteGround, and WordPress.com (not WordPress.org). If you’re hosting your WordPress site with any of these, maintenance services may not be necessary for you. 

Since you’re reading this post, though, you’ve probably chosen to use a WordPress maintenance service outside of your hosting platform (or are hosting your site with a platform that doesn’t provide those services), so here are some of the features I looked at to pick out the best maintenance services. 

Security Monitoring

It goes without saying how important security is for a site in the internet age. With the increase in threats and cyberattacks, knowing someone has got your back can bring great comfort.

Most of the maintenance services on this list include top security monitoring as part of their monthly packages, although not every service will. Some, for example, might include this as an optional extra.

How essential this is depends on the size of a company, but in most cases, monitoring a site for threats and knowing what to do if attacked is key. A maintenance service removes a great deal of worry here, so I think it’s a vital area to consider.

Site Optimization

Site optimization is a broad term, but in the case of WordPress maintenance and management services, I’m mainly talking about making a site more responsive and quicker to load.

A slow website can lead to people leaving sites rapidly in today’s fast-paced world, not to mention that Google actively penalizes slower websites by pushing them down in the search results.

A WordPress maintenance service can optimize a site to load quickly, making it responsive and pleasurable to use. This is important for every single site on the internet.

Almost all of the WordPress maintenance services on this list include site optimization in some form, though the exact service carried out can vary.

Backups

A site that’s a victim of a cyberattack could find itself damaged and beyond repair—that’s where site backups come in. These allow users to restore a healthy and fully working version of said site.

In fact, it might not be a cyberattack, mistakes that delete files or whole databases can happen, sometimes inexplicably.

Having a maintenance service ready and waiting to install a healthy backup of a site if something goes wrong is beyond useful. It removes a lot of the stress from potentially losing everything.

Companies of most sizes will find this a vital feature, although site backups are easy enough to do if you’re an informed solopreneur—in the case of the latter, they might not need this particular service.

Conclusion

WordPress maintenance and management services can be crucially important to the right person. There’s a considerable amount of choice out there too, and knowing where to start can be difficult.

My list covers all of the key areas to consider:

  • GoWP — The Best For Agencies
  • FixRunner — The Best For Tech Support
  • WP Buffs — The Best For Site Security
  • Valet — The Best For Ecommerce Store Owners
  • WP Site Care — The Best For Performance Optimization
  • The WP Butler — The Best For Custom Plans

These are respectable choices, and thinking about exact needs can help make the decision process a little bit quicker.

There’s a lot to think about when running a site, from site backups to security and optimization.

WordPress maintenance services will allow the process to become more manageable, saving precious time for use elsewhere.

The post Best WordPress Maintenance and Management Services appeared first on Neil Patel.

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Source: https://neilpatel.com/blog/best-wordpress-maintenance-and-management-services/

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